Category Archives: SOMA

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Lumina SF | 200 Offers On First 52 Units Released | Second Release Happening Now

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Continuing to bring you all the updates on one of San Francisco’s most hyped and happening new developments, Lumina SF, I wanted to quickly follow up on the last post I did with updated pricing on the first release of units. For full details about the Lumina SF development, including amenities and finishes, check out my original post.

So how did that first release go? Was it as insane as everyone expected? I’d say yes. From a reliable source:

Lumina received about 200 offers for the 52 released units. A few were accepted and most were asked to come back with “highest and best.” Additional units were released to absorb more of the interest, resulting in approximately 80 sales. The next release MIGHT BE first come, first serve but buyers that have not prevailed will be given priority, if possible. The next release will not be for a week or more as they are swamped, getting this group of contracts written.

That’s old news. Second release is happening now, and I’d be happy to help you secure a unit in this amazing luxury building.

Alex Clark
Paragon Real Estate Group
415-254-5351
alexclark@gmail.com

-Lumina SF: Pricing, Square Footage, and Timing of Sales – An Update [theFrontSteps]
-Lumina – Luxury High Rise Living In Downtown San Francisco [theFrontSteps]

Go Giants!

San Francisco Real Estate Third Quarter Report

San Francisco House & Condo Values
Which Neighborhoods Dominate Home Sales?
Who Is Buying the City’s Luxury Condos and Why?

September saw the largest surge of new listings coming on market in the past 2 years, which led to a big jump in deal-making, but data on transactions negotiated in September won’t be available until most close escrow in October and early November. In the meantime, we’ll look at the last 2 quarters.

Median Sales Prices & Average Dollar per Square Foot
The following 2 charts look at current and longer-term trends in home values. As is common, median house sales prices dropped a bit in the 3rd quarter – this is due mostly to seasonality issues – though condos have held steady for 3 quarters now at $950,000. Dollar per square foot values have continued to increase to new peaks: This metric is particularly being impacted by new-development condo sales, which are breaking dollar per square foot records virtually everyplace they’re being built.

If you wish to drill down on values in very specific city neighborhoods, we recently updated our interactive map, which can be found here: SF Home Price Map

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Where Home Sales Occur at What Prices
Continue reading

LUMINA SF :定价,面积和销售新信息

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No…I have not been hacked. My assistant is fluent in Chinese, so we wanted to give you overseas readers something to consider. We’re here to help.

我最近收到关于Lumina豪宅的定价,面积和销售情况 (详细英文版):

定价如下(第1阶段) :
Studios :约 650平方英尺,695000 至 825000美元
1房 :约 850 至 870平方英尺(高塔)及约 880 至 1100平方英尺(广场) ,865000 至 1150000美元,
1房 + 书房:865000 至 1160000美元
2房 :约1170 至 1570平方英尺(高塔)及约1400 至1500平方英尺(广场) ,1225000 至 2295000美元
3房 :约1790 至 2670平方英尺,2350000 至 5350000美元

接受报价至到10月3日(星期五) 。目前只有两座大楼,里面只有52个单位提供出售。预计在第二阶段释放更多单位,定价会更新。

本新闻稿中提供的单位都在广场A座4楼,和D座7, 12, 18, 23, 30楼。预计2015年后期和2016年入住。

Lumina SF: Pricing, Square Footage, And Timing Of Sales – An Update

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I received new information regarding pricing, square footage, and timing of the Lumina residences, which I have edited and put in the original post, which you can find here, but if you’re on the email drip system, here you go:

Pricing (Phase 1):
-Studios: approximately 650 square feet, from $695,000 to $825,000
-1BR: approximately 850 to 870 square feet (Tower) and approximately 880 to 1100 square feet (Plaza), from $865,000 to $1,150,000,
-1BR + Den: from $865,000 to $1,160,000
-2BR: approximately 1170 to 1570 square feet (Tower) and approximately 1400 to 1500 square feet (Plaza), from $1,225,000 to $2,295,000
-3BR: approximately 1790 to 2670 square feet (both Tower & Plaza buildings), from $2,350,000 to $5,350,000

Currently no offers are being accepted, but will be considered starting Monday 9/29/14 by noon thru Friday 10/3/14. There are currently ONLY 52 units on offer in ONLY two of the buildings (as stated). After this release, they expect a much larger release of units in the second phase, and pricing will not be the same.

Units available in this release are in the Plaza A (mid rise building) on the 4th Floor, and Tower D (shorter of two towers) on floors 7,12,18,23,30…that’s it. Occupancy projected for late 2015 and 2016 respectively.

-Lumina SF: Luxury High Rise Living In Downtown San Francisco – The Inside Scoop [theFrontSteps]

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Lumina: Luxury High Rise Living In Downtown San Francisco – The Inside Scoop

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[Update: I can get you in to the sales center, guaranteed, just contact me using the form below.]

Designed by world-renowned Bernardo Fort-Brescia of Arquitectonica, in collaboration with Heller Manus, LUMINA is a 656-unit condominium development, soaring above the San Francisco Bay, striving for LEED Silver Certification. It is located at 201 Folsom Street on the south side between Main and Beale Streets, two blocks from the Embarcadero waterfront. Currently under construction, the project will consist of two towers of 42 and 37 stories, and two mid-rise plaza buildings of eight stories each (perhaps you’ve seen a couple cranes and a few construction workers down that way?)

Each new home will include first-class features and finishes, and common area amenities will do nothing short of blowing your socks off. Floor plans, which are now up on their site, include studio, one bedroom, one bedroom plus den, two bedroom, to three-bedroom layouts, averaging 1,200 square feet. [Note: that is average...studios start around 1200 square feet.] Of course there will be penthouses too, but they’re holding those cards close to their chest (get on my radar screen if you want to be notified of penthouse units). Many units will offer breathtaking views of San Francisco Bay and the city, and floor-to-ceiling glass windows.

Pricing (Phase 1):
-Studios: approximately 650 square feet, from $695,000 to $825,000
-1BR: approximately 850 to 870 square feet (Tower) and approximately 880 to 1100 square feet (Plaza), from $865,000 to $1,150,000,
-1BR + Den: from $865,000 to $1,160,000
-2BR: approximately 1170 to 1570 square feet (Tower) and approximately 1400 to 1500 square feet (Plaza), from $1,225,000 to $2,295,000
-3BR: approximately 1790 to 2670 square feet (both Tower & Plaza buildings), from $2,350,000 to $5,350,000

Currently no offers are being accepted, but will be considered starting Monday 9/29/14 by noon thru Friday 10/3/14. There are currently ONLY 52 units on offer in ONLY two of the buildings (as stated). After this release, they expect a much larger release of units in the second phase, and pricing will not be the same.

Units available in this release are in the Plaza A (mid rise building) on the 4th Floor, and Tower D (shorter of two towers) on floors 7,12,18,23,30…that’s it. Occupancy projected for late 2015 and 2016 respectively.

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Residences will feature: Gaggenau™ ovens and cooktops; Bosch™ refrigerators and dishwashers with integrated paneling; Premium Caesarstone® quartz countertops and backslashes; Custom SieMatic cabinetry with aluminum recessed channel pulls; SieMatic vanity cabinets with Volakas marble countertops; European porcelain tile on bathroom floors and shower walls; Expansive glass curtain wall with balconies/patios in select units; NEST® Learning Thermostats, and views, views views (unless you buy in lower level units, which are totally awesome too.)

Microwave ovens do not come standard, nor do Hardwood Floors. Those are upgrades. Floors will set you back about $10-20,000.

Parking is included with EVERY unit. That said, you are not allowed to park your car, you must use valet (oh the horrors!). If you decide you don’t want parking, you can ask for $10,000 knocked off your sales price, or perhaps roll it into HW floors?

Before I get into the amenities, here are a few more things I’ve learned from my research:
-Homeowners Association (HOA) fees will be in the ballpark of $1000/mo, and calculated based on the size of your unit. Smaller unit = lower HOAs. Larger Unit = Higher HOAs.
-The first phase of sales will be limited to around 75 units, and only in two of the four buildings, the mid-rise (Plaza), and shorter high-rise.
-Sorry, no Penthouses will be released yet.
-Closing for this phase are currently scheduled for 2015 and 2016
-A second release of homes is planned for November.
-Prices will most likely increase for each release.
-Parking is gonna set you back about $10,000, but apparently that $10k will be credited back to you and your purchase price (still fuzzy on this).
-It’s hard as hell to get an appointment to the sales center, but my clients are guaranteed to get in, so register with me below, and we’ll make it happen. [You must be prepared to show pre-approval/proof of funds prior to meeting, and must not be represented by an agent.]

So what about those amenities, which literally consume about an acre of land?

ROOFTOP TERRACE
An expansive ±10,500-square-foot rooftop oasis with outdoor dining areas, barbecues, fire pits, vegetable gardens, and an outdoor movie lawn where you can sit back and enjoy the latest films or timeless classics projected on an expansive wall under the stars.

CLUB LOUNGE
An impressive club lounge features a marble-wrapped fireplace and backlit bar, and is furnished with rich wood paneling and stone flooring.

PRIVATE DINING ROOM
For an intimate or grand-scale gathering, the elevated Private Dining Room affords the most refined living and dining space for entertaining your guests. The Private Dining Room opens to a breezy outdoor terrace, features a chef-quality show kitchen for cooking demonstrations, fully equipped back-of-house prep kitchen, and stone-clad fireplace.

SCREENING ROOM
For a relaxed film viewing, the beautifully designed private screening room with sophisticated wall paneling and dimmed sconces features comfortable, upholstered tiered theatre seating for 30, a large projection screen, and surround sound.

LIBRARY LOUNGE
For intimate social gatherings or a peaceful escape, the welcoming private lounge is conveniently outfitted with Wi-Fi access, and still welcomes hard and paper back books.

CHILDREN’S ROOM (Don’t worry, you won’t be alone.)
Ideal for children’s birthday parties or just playful afternoons, the colorful and engaging space, complete with a chalkboard and an interactive wall, is thoughtfully designed for hours of enriching entertainment.

PET GROOMING STATION
To conveniently care for your pets, the grooming station features a full wash basin and raised platform for easy accessibility.

FITNESS CENTER (Get your sweat on.)
The massive ±7,000-square-foot fitness center designed by renowned gym designer, Jay Wright, is fully equipped with both yoga and high impact aerobic studios, the only residential 20-foot rock climbing wall in San Francisco, and cardio and strength equipment to keep you in shape for the myriad of outdoor activities the Bay Area has to offer.

POOL ($100 to the first person to share their selfie canon-ball with us.)
Enjoy a refreshing dip in the 75-foot heated lap pool, beautifully sun-lit by a two-story skylight from above.

SPA
A transcendent experience awaits in the ±2,000-square-foot spa where a private treatment room, day lockers, steam room, dry sauna and men’s and women’s changing rooms are perfectly suited for a fully immersive experience.

MUSIC PRACTICE ROOM (So you don’t have to annoy your neighbors.)
For residents who have a true passion for music, the professional-quality practice room provides the perfect sound isolation and environment to spend hours honing your craft.

That ought to get you started, so take a minute to fill out the form below, or shoot me an email (alexclark@gmail.com), phone call/text (415-254-5351), and don’t miss out on this one of a kind opportunity in this one of a kind city we all love to call home.

Remember: It’s hard as hell to get an appointment to the sales center, but my clients are guaranteed to get in, so register with me below, and we’ll make it happen. [You must be prepared to show pre-approval/proof of funds prior to meeting, and must not be represented by an agent.]