It's Always The Fixers That Win | Plus Crystal Ball Forecast


It’s true, in San Francisco the craziest overbids most often go to the fixers. Why? Not because these homes are any better than most, simply because they are typically priced much lower than their peers, and that attracts contractors, developers, and dreamers alike who ultimately drive the price way over asking, but not necessarily into … Continue reading It's Always The Fixers That Win | Plus Crystal Ball Forecast

"Alex made selling our house very smooth…"


Surprisingly, the devil algorithm at Yelp did not hide this wonderful testimonial from some great clients who I just helped sell their home. So I thought I’d share it with all of you here. We decided to relocate out of state after living in our house for nearly 30 years; a huge decision for us … Continue reading "Alex made selling our house very smooth…"

Richmond / Sunset Real Estate Market Snapshot Is Here


If you live in this area, or aspire to, following us for this information will make you wiser, stronger, better looking, and better suited for life in the Avenues. Or it’ll just help you understand what’s going on in the real estate market. ;-) Before we get to the detailed information about what is available, … Continue reading Richmond / Sunset Real Estate Market Snapshot Is Here

SOLD | 9 Offers | 9 Days | 1742 28th Ave | Sunset


Happy to report the successful sale of this home in the Sunset. We do things differently (many would say better) at theFrontSteps, and what we did here is no exception. How we did it: 1 blog post; 1 webpage; 5 open houses; 250+ people thru the door; 500+ visits to the property webpage; 9 days … Continue reading SOLD | 9 Offers | 9 Days | 1742 28th Ave | Sunset

San Francisco Real Estate Market Recap 2019


We finally had a chance to sit down and edit our 2019 San Francisco Real Estate Market Recap. In this issue we share important market trends and strategy to buy and sell real estate in San Francisco. You can find the full report right here. It has a lot of great insight as to our … Continue reading San Francisco Real Estate Market Recap 2019

A Tale of Two Sales. A 1031 Exchange Story.


We often get clients looking to exchange one rental property for another, we call this a 1031 exchange. By definition, well, you can read the full definition here. It basically allows an investor to “defer” paying capital gains taxes on an investment property when it’s sold. There you go. All you really need to know. … Continue reading A Tale of Two Sales. A 1031 Exchange Story.