Salesforce Equality Officer’s “Speakeasy” Industrial Loft Wants $10.9M

Welcome back to Maximum Luxury, a regular column where we pick apart San Francisco’s most expensive listings, purely out of a sense of obsessive curiosity.

No bones about it, 9 Bernice Street is wild. We’re not saying that’s a bad thing; we’re not saying it’s a good thing; we’re just saying it’s an evident thing. Just take a look at this place.

Actually, oddly enough, you can’t look at much in 9 Bernice’s new listing this week, which features only a handful of interior photos, despite the interiors being the biggest selling point for this industrial penthouse.

Fortunately, we can go back in time to the last time this outre offering sold to show you what it looks like–but first, let’s take a look at what it looked like before that, when it listed in 2012. Here’s the gruesome details:

You get the idea: Very work space-y, very liminal, not exactly a comfort nest, although presumably somebody dug it.

Now here’s what it looked like just four years later:

(Photos by Jacob Elliott)

A difference as stark as, well, black and white. What happened?

Well, the couple who bought in 2012 included the co-owner of the longtime downtown SF luxury clothing store Wilkes Bashford, and they had their own ideas about what a space like this ought to look like. “Industrial chic” was the term they used for it at the time, comparing it to a kind of ultramodern speakeasy.

That pair later sold it to Salesforce’s Chief Equality & Recruiting Officer Tony Prophet (a Microsoft alum) for $7 million, more than double their $3 million buy-in. (The sale was non-public, but Prophet lists 9 Bernice as his address on his SEC filings.)

Now he’s offering it again for just a hair under $11 million. Note that Zillow incorrectly lists the sale to Prophet as an eye-popping $18 million, which would make this current offer a $7 million loss setup.

Amazing if true–but of course, it’s not true. That’s why you should get your housing news here, where a real human being who knows better checks those numbers for you.

As always, if you have any questions you can contact us directly, or throw them in the comments below. Make sure to subscribe to this blog, or follow us on social media @theFrontSteps too. And please do consider giving us a chance to earn your business and trust when it’s time to buy or sell Bay Area property. People like working with us, and we think you will too.

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