theFrontSteps – San Francisco

[Editor's Note: It is recommended you watch the video first.] There is a lot to love about this listing at 261 10th Ave, especially “savings the money”, but I’m not quite sure what’s to love more: Is it the insanely awesome gold coverlet accented by leopard print throw pillows and zebra print chair? Is it [...]

You know that feeling you get when you meet someone and you just know you’ve seen them before, but you just can’t figure out where? Well, fortunately for us folks in the biz of real estate, we have this little feature called “property history” that is becoming all too necessary to check religiously. As it [...]

Back in the day (two to three years ago) if you dropped a BOM on your listing, it didn’t really matter as there were usually a handful more buyers ready to pounce. These days…not as many, and by all accounts we’re definitely seeing an increase is BOMs across all price points and property types. Today [...]

So you heard me complain, and cry, and moan that my clients missed out on unit 33D at the St. Regis. Well, now it’s back on the market, still $3,695,000, still spectacular, and still available. The buyer, which just so happened to be represented by the seller’s agent as well, has walked (the wife claiming [...]

Recently, we’ve been contacted by more than a dozen Realtors asking if we could “plug” their listings. Typically, this is not something we do as it defeats the purpose, honesty, and transparency of this blog, but we got to thinking…why not? We could make a little $$ from it, and help get the word out [...]

Even if the market has cooled, and properties are seeing price reductions, they are still selling. There is a technique to employ that usually leads to the same outcome: Reduce, and Sell, and we might add, don’t panic. Case in point, 411 Banks, a two bed, one bath, 1600 square foot single family home in [...]

Price then for this lovely home in Merced Heights, $695,000. We were told recently they just had a “$125,000 price reduction to $600,000″, (We’re assuming that math is from an “original price”.) So there you have it, 455 Vernon is now $600,000. We still have dibs on that truck. -Fixer Facing Foreclosure: Move Fast! [theFrontSteps] [...]

Not too long ago we reported on some properties that were near and dear to our wallets, literally. True to our word, we report the good, the bad and the ugly. So we again, bring a sad story on what can happen in this market. The property is 869-879 Grove, a 6-unit building in the [...]

Make no mistake, we love busting the chops of other companies out there, but that doesn’t mean we’re wrong or right, and they’re bad or good. It just means we like putting things out there that we, and hopefully you, might find interesting. So far, we’ve been pretty successful. So a reader asks: Just curious [...]

Seems as we’re on the receiving end of just about every promo out there, and some are just too good to pass up. “It’s simple – write and close the most contracts at The Potrero between November 9th and December 31st 2007 and you could be on your way to Paris.” (You meaning us, the [...]