A Great Deal in South of Market: Penthouse Sells for $695,000 Under Asking


This unique property at 9 Bernice Street in San Francisco recently closed for $7,200,000. The original asking price was $7,895,000. The buyers walked away paying $695,000 under asking. Securing a huge discount on a vast warehouse penthouse is quite the victory. The whole place operates as if it belongs to a superhero… complete with seventeen … Continue reading A Great Deal in South of Market: Penthouse Sells for $695,000 Under Asking

A Great Deal in South of Market: Condo Sells for $190,000 Under Asking


Residence 40D at 301 Mission Street recently sold for significantly less than the original asking price. The initial figure stood at $3,000,000. A buyer closed the transaction for $2,810,000… securing a $190,000 price drop. This specific unit features a northeast corner position with tall floor to ceiling windows looking directly at the Bay Bridge. Sales … Continue reading A Great Deal in South of Market: Condo Sells for $190,000 Under Asking

A Great Deal in Nob Hill: Condo Sells for $795,000 Under Asking


Pricing expectations shift rapidly in this market. The renovated residence at 1170 Sacramento Street arrived on the market in October 2025 asking $3,795,000. A price reduction to $3,495,000 followed in January 2026, and the property finally closed in February for a flat $3,000,000. That final number represents a massive $795,000 underbid from the original list … Continue reading A Great Deal in Nob Hill: Condo Sells for $795,000 Under Asking

A Great Deal in South of Market: Home Sells for $190,000 Under Asking


Millennium Tower continues to make headlines in local real estate circles. Residence 40D recently closed for $2,810,000. That final number sits $190,000 below the asking price of $3,000,000. The unit remained on the market for 275 days before finding a new owner. Nine months is a serious amount of time to wait… but the buyer … Continue reading A Great Deal in South of Market: Home Sells for $190,000 Under Asking

A Great Deal in Inner Mission: Home Sells for $275,000 Under Asking


This warehouse conversion at 2753 22nd Street finally changed hands. Sellers originally asked for $2,950,000 when listing this massive open concept space. Buyers waited until the numbers worked better for them… eventually closing the deal at $2,675,000. That amounts to a $275,000 reduction from the original list price. Finding a property with both residential and … Continue reading A Great Deal in Inner Mission: Home Sells for $275,000 Under Asking

A Great Deal in South Beach: Unit Sells for $223,000 Under Asking


Finding a true warehouse conversion with this much volume is difficult. This unit at 300 Beale Street offered a blank slate inside the Embarcadero Lofts. Sellers asked $1,695,000 for this build ready residence. The market responded differently after nearly a year on the listing service. The closing price landed at $1,472,000. That puts the sale … Continue reading A Great Deal in South Beach: Unit Sells for $223,000 Under Asking

A Great Deal in Inner Mission: Home Sells for $465,000 Under Asking


People assume every property in San Francisco sells for a million dollars over asking. You hear the rumors and see the outliers, and it is easy to think there are no opportunities left. But that isn’t accurate… you just need to know where to look. The sale at 937 South Van Ness Avenue proves the … Continue reading A Great Deal in Inner Mission: Home Sells for $465,000 Under Asking

A Great Deal in Pacific Heights: Unit Sells for $420,000 Under Asking


Living inside a public park is something you don’t see every day. In fact, 1925 Gough is the only privately-owned building sitting right inside Lafayette Park, giving it some serious bragging rights. You would think that kind of address writes its own check. Apparently, the market had other ideas… This unit spent 305 days trying … Continue reading A Great Deal in Pacific Heights: Unit Sells for $420,000 Under Asking

A Great Deal in Clarendon Heights: Home Sells for $300,000 Under Asking


High-design architecture usually commands a premium, but sometimes the market offers a bit of breathing room. The sellers of 180 Palo Alto Avenue were looking for $6,300,000. When the deal closed just after Christmas, the final price came in at $6,000,000. That is a $300,000 difference… This isn’t just a house; it is a 1958 … Continue reading A Great Deal in Clarendon Heights: Home Sells for $300,000 Under Asking

A Great Deal in Marina: Home Sells for $1,200,001 Under Asking


Happy New Year’s Eve. Before we pop the champagne and ring in 2026, we have to mention this sale that closed just last week on Christmas Eve. It seems Santa brought the buyer a pretty serious discount on Baker Street. This property sits on a prime corner lot across from the Yacht Club, staring right … Continue reading A Great Deal in Marina: Home Sells for $1,200,001 Under Asking

Sold $169,000 Under Asking in Duboce


It is not every day you find a home where livestock used to live under the floorboards. The property at 146 Henry Street in Duboce Triangle is definitely one of a kind. We are talking about a fully detached 1902 cottage that manages to be both a piece of history and completely tech-ready. You would … Continue reading Sold $169,000 Under Asking in Duboce

Massive Underbid of the Week: A $300K Price Drop at 181 Fremont


We spend a lot of time talking about high overbids, so it’s always interesting when a significant property sells for the opposite. A unit at 181 Fremont Street (Residence 66A) just closed escrow for $6,000,000. The asking price for this one was $6,300,000. That’s a $300,000 discount for the buyer. For a property like this, … Continue reading Massive Underbid of the Week: A $300K Price Drop at 181 Fremont

A $495,000 Underbid in Cole Valley


We spend a lot of time on this blog talking about insane overbids, but that’s not the whole story of the San Francisco market. I’ve always believed in sharing the data most agents won’t. Case in point: 1187 Stanyan Street, a large, 5-bed, 4,000 sq ft modern home in Cole Valley. It hit the market … Continue reading A $495,000 Underbid in Cole Valley

A Significant Price Cut on the Edge of Pacific Heights


In a market often defined by intense competition and prices soaring over asking, it’s worth paying attention when a property sells for a considerable amount under its initial price. That’s precisely what happened with the recently closed triplex at 1910 Baker St., located where Pacific Heights meets Presidio Heights. The property first came on the market with … Continue reading A Significant Price Cut on the Edge of Pacific Heights

Underbid of the Week: What an $8.5M Haight Street Sale Tells Us About the SF Market


The iconic building at the corner of Haight and Clayton just sold for $8,525,000. But here’s the interesting part: that was nearly $1.4 million under the list price, and it took 113 days before a cash buyer closed the deal.   While overbidding still happens frequently, this sale shows a different side of today’s market. … Continue reading Underbid of the Week: What an $8.5M Haight Street Sale Tells Us About the SF Market

Just Sold | 1476 Pacific Ave | Russian Hill | $2,300,000


Originally listed at $2,695,000, closed on 12/31 for $2,300,000 (you read that right…$395,000 below original list), this amazingly awesome and unique home at 1476 Pacific Ave in Russian Hill is the perfect fit for my clients, and they couldn’t be happier. Moving trucks are on their way, dinner parties are being planned, furniture is going … Continue reading Just Sold | 1476 Pacific Ave | Russian Hill | $2,300,000