Category: Marketing

What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple. The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide … Continue reading What Your Realtor Should Really Be Sending You…The Goods

$302,000 Worth Of Furniture Comes With This House…Sort Of

Originally listed for sale in the Fall of 2012 for $1,850,000, price chopped, relisted a mere 11 days ago, now asking $1,798,000, this property apparently has an “expansive, unobstructed view of the City and the bay”, but that’s not all. From the “agent only” remarks we occasionally can’t help but to share with you. It’s … Continue reading $302,000 Worth Of Furniture Comes With This House…Sort Of

Hey Buyers! Turns Out There’s More Inventory Than You Thought

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities. You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move … Continue reading Hey Buyers! Turns Out There’s More Inventory Than You Thought

1 Ecker (16 Jessie) Sellers Very Happy With Their Sale…Who’s Next?

It’s been busy…so let’s share some testimonials, get back to blogging, which in turn will create more testimonials. Sound good? Cool… Alex knows the San Francisco market very well. This helped us, as sellers, to understand what different buyers value and what to expect. He is also adaptable and efficient. Our sale was the first … Continue reading 1 Ecker (16 Jessie) Sellers Very Happy With Their Sale…Who’s Next?

How To List Your Home When The Master Suite Is “Unwarranted”

Following on the heels of a recent post we did about what makes a room a bedroom, this email came to me, as did the replies. Scenario: You have a new listing in Bernal Heights that’s about to come on the market. Legally, it’s a 2 bedroom, 1 bathroom Single Family Home, but your seller … Continue reading How To List Your Home When The Master Suite Is “Unwarranted”