Category: Marketing

What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple. The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide … Continue reading What Your Realtor Should Really Be Sending You…The Goods

$302,000 Worth Of Furniture Comes With This House…Sort Of

Originally listed for sale in the Fall of 2012 for $1,850,000, price chopped, relisted a mere 11 days ago, now asking $1,798,000, this property apparently has an “expansive, unobstructed view of the City and the bay”, but that’s not all. From the “agent only” remarks we occasionally can’t help but to share with you. It’s … Continue reading $302,000 Worth Of Furniture Comes With This House…Sort Of

Hey Buyers! Turns Out There’s More Inventory Than You Thought

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities. You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move … Continue reading Hey Buyers! Turns Out There’s More Inventory Than You Thought

1 Ecker (16 Jessie) Sellers Very Happy With Their Sale…Who’s Next?

It’s been busy…so let’s share some testimonials, get back to blogging, which in turn will create more testimonials. Sound good? Cool… Alex knows the San Francisco market very well. This helped us, as sellers, to understand what different buyers value and what to expect. He is also adaptable and efficient. Our sale was the first … Continue reading 1 Ecker (16 Jessie) Sellers Very Happy With Their Sale…Who’s Next?

How To List Your Home When The Master Suite Is “Unwarranted”

Following on the heels of a recent post we did about what makes a room a bedroom, this email came to me, as did the replies. Scenario: You have a new listing in Bernal Heights that’s about to come on the market. Legally, it’s a 2 bedroom, 1 bathroom Single Family Home, but your seller … Continue reading How To List Your Home When The Master Suite Is “Unwarranted”

BFD Price Reductions

A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue … Continue reading BFD Price Reductions

SF Cool Lifestyle for Sale. Condo also Included!

Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; … Continue reading SF Cool Lifestyle for Sale. Condo also Included!

Road to Real Estate Recovery

When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business … Continue reading Road to Real Estate Recovery

Coming Soon! And, Coming Later!

Realtor Kevin Gueco writes a very sunny review for the coming soon Mosiaica 601 condo project (pictured above) in his SFNewDevelopments blog. There’s definitely some room for pleasant surprise in the announced price  (pleasant to me, anyway, since I selfishly find all condos I cannot afford to be unpleasant): “Mosaica 601 announced last week that … Continue reading Coming Soon! And, Coming Later!

As a realtor in these times, I get a s#*tload of spam, BUT …

Most of it is hot garbage. However, this one struck me as something that might actually come to pass” “Dear Kenneth,I am sure that you have read about the $700,000,000,000 government bailout of the financial markets and you are probably wondering what this means to you as a real estate professional. Well, I have good … Continue reading As a realtor in these times, I get a s#*tload of spam, BUT …

Casa Cielo is a done deal…with an asterisk (3690 21st Street)

They asked $3,745,000 and they got….? We’ll just never know. It’s another one of those deals that closed with an asterisk (meaning sales price not disclosed). Something tells us it was close to that. It only spent 8 days on the market. – In case you’re wondering what’s all the fuss, here are the marketing … Continue reading Casa Cielo is a done deal…with an asterisk (3690 21st Street)

Lolspeak step aside, “Realspeak” is here to stay!

It’s been around for a while, and seems to be creeping in more often, so we’re now officially declaring Realspeak a new language. Huge reduced! Elegant column front gate & stepping stones lead to this gorgeous&quality rmdled Merced Manor hme. Hugh Gourmet chefʼs ktchn w/island,hi-end stnless steel applnces,granite cntr,chrry cbnts & blt-in wineculr.3bd/2.5ba upstairs w/jaccz … Continue reading Lolspeak step aside, “Realspeak” is here to stay!

You like dags? “Sexy, dog-friendly” condo awaits (1944 Green St.)

Ahhhh…San Francisco real estate is so much fun isn’t it? Our market is inundated with agents (4000+ at last count), there’s a growing number of real estate bloggers out there trying to separate themselves from the pack, and the amount of Realtor “marketing” hitting our Inbox is out of control. We like to call this … Continue reading You like dags? “Sexy, dog-friendly” condo awaits (1944 Green St.)

“Price reduced 1,000,000” (1919 Page)

Has Realtor to Realtor marketing (spam) reached a new low in order to get fellow Realtors to open their property emails? Just yesterday, we (and likely all of San Francisco Association of Realtors members) received an email with the subject, “Price reduced 1,000,000” on the property located at 1919 Page (“now” asking $1,095,000) in the … Continue reading “Price reduced 1,000,000” (1919 Page)