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What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple. The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide […]

Hey Buyers! Turns Out There's More Inventory Than You Thoug...

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities. You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move […]

1 Ecker (16 Jessie) Sellers Very Happy With Their Sale…Who&...

It’s been busy…so let’s share some testimonials, get back to blogging, which in turn will create more testimonials. Sound good? Cool… Alex knows the San Francisco market very well. This helped us, as sellers, to understand what different buyers value and what to expect. He is also adaptable and efficient. Our sale was the first […]

BFD Price Reductions

A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue […]

SF Cool Lifestyle for Sale. Condo also Included!

Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; […]

Road to Real Estate Recovery

When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business […]

Coming Soon! And, Coming Later!

Realtor Kevin Gueco writes a very sunny review for the coming soon Mosiaica 601 condo project (pictured above) in his SFNewDevelopments blog. There’s definitely some room for pleasant surprise in the announced price  (pleasant to me, anyway, since I selfishly find all condos I cannot afford to be unpleasant): “Mosaica 601 announced last week that […]


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