This just kills us and it happens all too often. We know a large percentage of homes are sold by agents and not from photos on the internet, but there is also a very large percentage of attention deficit home buyers that get blasted with new listings as soon as they hit the market, and … Continue reading Internet Marketing for Real Estate 101
Category: Marketing
Redfin reboots, or at least adds a SF Bay Area Page
This is all it really takes to get on our good side, and get us to check out a site…again, “We added you to our real estate blog links because we think your site is a great place for people to read up on the SF real estate market.-Redfin” That and cocktails at any reputable … Continue reading Redfin reboots, or at least adds a SF Bay Area Page
Green prefab?
by Tiffany Elston I know what you’re probably thinking: a “green” prefab? Aren’t prefabs generally characterized by their cheap (and toxic) materials with no real aesthetic appeal? Well that was until now! West Coast Green has decided to bring in a whole, full size beautiful green prefab to sit in Civic Center Plaza for the … Continue reading Green prefab?
Stump the Stammtisch: Why do an off-market deal?
This question came to me from Sophie, a very avid reader of both theFrontSteps and the sfnewsletter. I’m hoping we can provide some insight. Dear Alex, I’m very puzzled by something that happens more often than I can understand in the SF market. Why would ANY party agree to an off-market deal? (VIP houses put … Continue reading Stump the Stammtisch: Why do an off-market deal?
A Tale of Two Districts
by “Eddy” [Editor’s note: This is the first direct post we’ve done from a member of the Stammtisch that is NOT a Realtor (as far as we know ;-) .) Let’s give “Eddy” a big welcome and thank you. We encourage all of you to participate.] “So 2 new properties hit the market today at … Continue reading A Tale of Two Districts
zūm llc: a 3D “picture medley”
Ever hear the Jane’s Addiction song, “L.A. Medley”? If not, you should. We recently discovered zūm llc as the company that has done some 3D renderings for some of the new developments around town (The Potrero, Blū, Fairmont Heritage Place at Ghirardelli Square, 733 Front Street) and we decided they are deserving of our first … Continue reading zūm llc: a 3D “picture medley”
$$$ Real Estate Marketing
As much as I love my fellow Realtors (R), sometimes I wonder where they get their “marketing remarks”, and how they tie them into the rest of their materials. Take for example, 9 Massasoit St in Bernal Heights. It just hit the market and it has “$$$ Bay View”, yet the 76+% of internet home … Continue reading $$$ Real Estate Marketing
20 on 40
How do you attract hordes of buyers to your home? Put these words in your marketing, “Bring your vision, and contractor!” In fact, if you have a totally remodeled gem just sitting on the market, you might as well make it look like hell. Fixers sell better than anything. This property, a 2 bed, 1 … Continue reading 20 on 40
The Skinny on the Grand (Soma Grand)
There’s been a lot of chatter about this property and all the new developments popping up in SoMa, Mission Bay, South Beach, Rincon Hill, etc., so we’re going to tell you what we know about the Soma Grand. We actually know A LOT more than what we’re printing, but we’ve promised not to disclose certain … Continue reading The Skinny on the Grand (Soma Grand)
Getting back your investment on “non-bling system upgrades”
The following information is provided to you by Rik Goodell of Goodell Structural Services. Maybe you’ve got a contractor’s heart. How to tell? Okay, here’s a sure sign: If you are the type who has upgraded (read: spent thousands $$$ on) your home but you can’t tell by looking at it, then the bucks have … Continue reading Getting back your investment on “non-bling system upgrades”
Virtual Real Estate, in a Virtual World
Getting tired of being priced out of the market? Can’t imagine paying $750,000 for a one bedroom condo in San Francisco. Frett not! Enter Second Life. A Virtual 3D world waiting to be created. Don’t like the rain? Don’t allow it in your town? Trump stealing your thunder? Create your own real estate empire. Land is … Continue reading Virtual Real Estate, in a Virtual World