Potrero Center

Rendering Reveal For New Potrero Center Mixed Use Development

Potrero Hill is one the sunniest neighborhoods in San Francisco and the center of some of the city’s most intense urban development and renewal. After selling for $111 million in 2012 to Equity One, leasing has already begun for a completely reimagined commercial heart planned for Potrero Center.

Present day Potrero Center was built in 1996 and took two years to complete

Equity One describes the new planned 227,000 square foot center, called Potrero Park (2300 16th St…the entire block on 16th between Potrero and Bryant Streets), as one of the most dynamic mixed use developments in the country, thanks to the area existing in its own zoning district. The project touts strong population demographics, excellent visibility from three major thoroughfares, and tons of free parking including convenient environmentally friendly electric car charging stations.


Lumina SF | 200 Offers On First 52 Units Released | Second Release Happening Now


Continuing to bring you all the updates on one of San Francisco’s most hyped and happening new developments, Lumina SF, I wanted to quickly follow up on the last post I did with updated pricing on the first release of units. For full details about the Lumina SF development, including amenities and finishes, check out my original post.

So how did that first release go? Was it as insane as everyone expected? I’d say yes. From a reliable source:

Lumina received about 200 offers for the 52 released units. A few were accepted and most were asked to come back with “highest and best.” Additional units were released to absorb more of the interest, resulting in approximately 80 sales. The next release MIGHT BE first come, first serve but buyers that have not prevailed will be given priority, if possible. The next release will not be for a week or more as they are swamped, getting this group of contracts written.

That’s old news. Second release is happening now, and I’d be happy to help you secure a unit in this amazing luxury building.

Alex Clark
Paragon Real Estate Group

Lumina SF: Pricing, Square Footage, and Timing of Sales – An Update [theFrontSteps]
Lumina – Luxury High Rise Living In Downtown San Francisco [theFrontSteps]

LUMINA SF :定价,面积和销售新信息

No…I have not been hacked. My assistant is fluent in Chinese, so we wanted to give you overseas readers something to consider. We’re here to help.

我最近收到关于Lumina豪宅的定价,面积和销售情况 (详细英文版):

定价如下(第1阶段) :
Studios :约 650平方英尺,695000 至 825000美元
1房 :约 850 至 870平方英尺(高塔)及约 880 至 1100平方英尺(广场) ,865000 至 1150000美元,
1房 + 书房:865000 至 1160000美元
2房 :约1170 至 1570平方英尺(高塔)及约1400 至1500平方英尺(广场) ,1225000 至 2295000美元
3房 :约1790 至 2670平方英尺,2350000 至 5350000美元

接受报价至到10月3日(星期五) 。目前只有两座大楼,里面只有52个单位提供出售。预计在第二阶段释放更多单位,定价会更新。

本新闻稿中提供的单位都在广场A座4楼,和D座7, 12, 18, 23, 30楼。预计2015年后期和2016年入住。

Lumina SF: Pricing, Square Footage, And Timing Of Sales – An Update

I received new information regarding pricing, square footage, and timing of the Lumina residences, which I have edited and put in the original post, which you can find here, but if you’re on the email drip system, here you go:

Pricing (Phase 1):
-Studios: approximately 650 square feet, from $695,000 to $825,000
-1BR: approximately 850 to 870 square feet (Tower) and approximately 880 to 1100 square feet (Plaza), from $865,000 to $1,150,000,
-1BR + Den: from $865,000 to $1,160,000
-2BR: approximately 1170 to 1570 square feet (Tower) and approximately 1400 to 1500 square feet (Plaza), from $1,225,000 to $2,295,000
-3BR: approximately 1790 to 2670 square feet (both Tower & Plaza buildings), from $2,350,000 to $5,350,000

Currently no offers are being accepted, but will be considered starting Monday 9/29/14 by noon thru Friday 10/3/14. There are currently ONLY 52 units on offer in ONLY two of the buildings (as stated). After this release, they expect a much larger release of units in the second phase, and pricing will not be the same.

Units available in this release are in the Plaza A (mid rise building) on the 4th Floor, and Tower D (shorter of two towers) on floors 7,12,18,23,30…that’s it. Occupancy projected for late 2015 and 2016 respectively.

Lumina SF: Luxury High Rise Living In Downtown San Francisco – The Inside Scoop [theFrontSteps]

Fabulous NOPA Home

NOPA Flat For Sale: You Get First Dibs

Labor Day is just around the corner, and that means we can expect an influx of listings to hit the market. Just like everyone else, we’ve been waiting and preparing a couple properties ourselves. We’ll be putting this beauty on the market 9/5, but as is always the case, my readers get first crack.

Situated in one of the most desirable neighborhoods in San Francisco, this NOPA flat is not to be missed. You can walk to everything, transportation is a breeze, and with approximately 1500 +/- square feet of living space, what more could you need. Located at 1674 Hayes, this unit features 3 bedrooms, 2 1/4 bath (2nd bedroom has a sink), 1 parking space for a small car, soaring ceilings, hardwood floors, laundry room, fireplace, and a shared yard. The bedrooms are very generous in size and have tons of closet space for all those shoes and suits. The long hallway leads you to the rear of the property where the incredibly light and bright great room allows for dining, entertaining, cooking, and lounging all in the same space.

We will be listing this property 9/5, first open house 9/7 from 2-4pm, and available for private showings anytime. Price will be $1,095,000, and the offer date (if any) is still TBD. Disclosures are in the final stages of completion, and property is in the final stretch of condo conversion. If you’d like any more details, or care to get yourself or a friend in, give me a shout: 415-254-5351.

If you live in the area, and were wondering what your home might be worth, or what we expect to sell this flat for, I’d be happy to chat.


San Francisco New Developments And Luxury High Rise Condominiums

A Look At Some New Developments Popping Up Around Town

San Francisco median home sales prices have increased dramatically since 2012. Beginning from a low-$600k with an average price per sqft of mid-$500, and then accelerating in the first half of 2013 close to $800k with an average price of mid-$600 per sq ft, to almost $1M mediam home sales price and $800+ per sq ft currently. To say San Francisco and the Bay Area are in the midst of a very dramatic recovery would be considered a very large understatement.

Thankfully, new development is soaring once again, generally in the form of large new condo projects (many of which have already sold out), so if you’re deciding whether to buy a new condo, and paying $1000+ per sq ft for brand new everything, here is a list of the hot new developments that are changing various districts of San Francisco.

The highly anticipated Amero, in Cow Hollow, has 27 Units. Sadly, they’re all sold out before construction completes in Q4 of this year.

amero amerosf.com
But there are other developments which still have available units:

In the Mission district, Vida has 114 Units, and opened earlier this year, with about 25% sold. Featuring 1 to 2-bedroom units, up to 1,138 sq ft.

Fifteen Fifteen
1515Also in the Mission, Fifteen Fifteen is a 32-unit building that might have one or two units left. Features studio to 2-bedroom, up to 1,100 sq ft.
1515 street

Toward Mission Dolores neighborhood, there is 35 Dolores, a 33-unit building with an estimated opening in Q3:

8 Octavia
Located in the vibrant Hayes Valley, 8 Octavia features hi-tech ammenities including Nest for temperature control, building is wired with high speed internet, and remote doorman service. This is one of the few buildings that has multi-floor penthouses with trendy concrete ceilings. 1 to 3-bedroom penthouse, totaling 40 units. Estimated Opening: Q4
Last time I visited they had only a couple units left, so don’t delay.

1645 Pacifc
In Pacific Heights, 39 Units (12 sold). With Estimated Opening in Q4 this year, this building offers junior 1 bedroom to 2 bedroom, up to 1,877 sq ft.
1645 pacific.com

A few blocks south, we have 1450 Franklin, a 67-unit building with estimated opening in Q4:
1450 Franklin

The major developments are all in District 9, which includes Potrero Hill, SOMA, Mission Bay, and Dogpatch.

Located in the sunny Potrero Hill, Onyx is just steps from an array of cafes, restaurants, galleries, and nightlife. Opened in Spring this year, it is almost sold out. 1 to 2-bedroom, totaling 20 units.

Arden by BOSA
Built by the developer behind the Madrone and Radiance, Arden is a luxury Condominium by Mission Creek. Some of its perks are the stylish interior design, minutes from the Mission Creek Park, dog park, and downtown. 1 to 3-bedroom, up to 2,300 sq ft. Total units: 263, and already 100 sold

Lumina and Park 181
Built by the developer behind the highly successful and iconic Infinity, Lumina (656 units) is one of the new constructions that will be changing SOMA along with Park 181, which is designed by famed architect Heller Manus, the same architect behind Infinity.
Park 181 (67 units) is an ultra luxurious new development that offers great views, as well as many luxury amenities. They are both located right by the new Transbay Terminal and minutes from the Ferry building. 1 to 3-bedroom. Estimated Opening: Q3-Q4

72 Townsend
Adjacent to the historic Condominium conversion at 88 Townsend, 72 Townsend is coming in 2015 and features 1 to 3-bedroom, up to 2,800 sq ft, totaling 74 units. 1:1 parking ratio.

870 Harrison
Located in SOMA, Coming in Q4.

Millwheel North
In the already up-and-came Dogpatch, Millwheel North is a two-building condominium project connected via a shared landscaped courtyard. Located across from Progress Park, its perks include proximity to Caltrain and everything that Dogpatch has to offer, including the Pier 70 redevelopment that is scheduled to kick off this summer. 1 to 3-bedrooms, up to 1,710 sq ft, totaling 39 Units. Estimated opening in Q3

That ought to get you started and help you zero in on some of the new developments popping up around town. But these things sell fast (so fast, that our numbers might already be off), so it’s best to have someone on your side. Give us a shout and we’ll get you dialed. If you, or anybody you know, has interest in any of these units, contact us for pricing, more details, and to get you in the door. (Developers and sales offices hold these details close to their chest.)

San Francisco New-Housing Construction Trends

San Francisco New-Housing Construction Trends

Within its 47 square mile envelope, San Francisco is already
the 2nd most densely populated city in the United States,
and it’s growing denser, more affluent and more expensive.

May 2014 report with 13 custom charts

The following charts are mostly based on the San Francisco Planning Department’s excellent Housing Inventory and Pipeline reports, which can be accessed using the links at the bottom of this article. Quotes below are excerpted from these reports.

Packed with information, the data in one report section will not always agree perfectly with that in another – due to the multiple sources of data used by the Planning Department – and this is reflected in our charts as well. In the complex, lengthy process of application and review, public hearings (and, lately, ballot proposals), revisions, entitlement, permitting, construction and completion, how and when a project is counted may vary. Housing units are being built and being removed, and there are so many types: rental or sale, market rate or affordable, social-project housing or luxury condominiums.

Last but not least, this landscape is in constant flux: new projects, plan changes, and shifts in economic and political realities. Everything below is simply a good faith estimate. The basic reality is that San Francisco, after its recent 2008-2012 new-construction slump, is now experiencing a building boom. So far, however, it has not been able to keep up with population growth and rising buyer/renter demand.


New construction authorized typically will not show up as housing units completed until later years. And, of course, a developer can decide not to build after authorization if market circumstances change. The post-2008 drop in authorizations is clearly illustrated here.

“Some of the larger projects completed in 2013 include: 1190 Mission Street (355 market-rate units and 63 affordable units), Rincon Green (277 market rate units and 49 affordable units), Nema (279 market rate units and 38 affordable units).”

“Very large projects (200 units or more) filed in 2013 and are under Planning Department review include: Mission Rock (1,500 units); 150 Van Ness Avenue (429 units); 41 Tehama Street (398 units); 1066 Market (330 units); 950 Market Street (316 units); and 1301 16th Street (276 units).”


A glance at the recent past, the present and the possible future of new housing construction in the city. New projects are continually entering and moving through the pipeline, and existing plans may be changed or even abandoned.

“There are currently 857 projects in the pipeline. Of these, 74 percent are exclusively residential and 17 percent are mixed-use projects with both residential and commercial components. Only 8 percent of projects are non-residential developments. A net total of 50,400 new housing units would be added to the city’s housing stock according to current data. Around 18 percent of all projects, representing 6,000 net added housing units and 2,750,000 sq. ft. of commercial space, are under construction. Around 20 percent of projects (with another 4,200 net units and 3.8 million sq. ft. of commercial space) have received building permit approvals. As of the time of writing, some may have moved to the construction phase.”

Coming Soon: 16 Jessie (1 Ecker) Unit 409 – Early Century Brick Meets 21st Century Modern In The Heart Of San Francisco

This top floor, one bedroom, one bath, ultra luxury condominium in the heart of San Francisco will be hitting the market (with any luck) on Friday August 9th [It’s now officially on the market], but since you’re a fan of theFrontSteps, you get to see it here first.


This unit is not only on the top floor, but also on the North East corner and features soaring 12 foot ceilings, open kitchen/living area, bamboo flooring, walk-in closet, custom kitchen pantry, Cesarstone kitchen countertops with bar seating, espresso cabinetry, stackable Kenmore High Efficiency Washer & Dryer, Bosch Energy Star appliances (Dishwasher, Gas Range & Hood), Samsung French Door Refrigerator, microwave, and a 64″ Samsung Plasma TV already perfectly mounted to the wall! This unit comes with additional storage, bike parking, and all of the furniture could be included as well. (Parking for one car is currently subleased nearby at 18 Lansing St for $225/mo. Although it is highly likely the sublease would be honored, it cannot be guaranteed.)


What makes 1 Ecker so attractive and in such demand? 1 Ecker (16 Jessie) is an appealing blend of modern and timeless San Francisco charm, and sustainable down to its very foundation. The original century-old building structure was painstakingly restored and updated with brand-new modern interior fixtures and finishes in every bedroom and bath. The soaring arched windows are 100% recycled, and all of the units were restored with sustainability in mind. Nestled among some of San Francisco’s tallest structures, the grand windows and high ceilings fill this residence with generous amounts of natural light, while the original brick structure is a welcome backdrop for modern, sophisticated living.

1 Ecker’s common area amenities include the comfortable rooftop lounge, with grill and plenty of seating for entertaining a large group or enjoying a quiet dinner for two. Sleek, comfortable modular seating allows for adjustment to meet your group’s needs, as art form meets function. Exotic foliage in vibrant hues frames an antique Balinese water fountain, a tranquil centerpiece. The lounge grill is ready to serve up favorites year-round.. The interior courtyard offers a stylish visual backdrop featuring exotic, vibrant foliage. Common areas are maintained by the building’s Home Owners Association, and monthly HOA dues of $500.68 for this unit help serve to keep them in pristine order. HOA dues also include water, garbage, and professional property management services.

The location of this wonderful city home (go ahead…map it) puts you steps away from tons of shops, restaurants, clubs, art museums (MOMA), theaters (Metreon), Outdoor Parks (Yerba Buena), conference centers (Moscone), World Champion baseball stadium (Go Giants!), and so much more. Multiple Zipcar® locations are within walking distance for pay-as-you-go car convenience, and the future Transbay Transit Center steps away at 1st and Mission Streets will house 11 transportation systems, including AC Transit, BART, Caltrain, Muni &; Amtrak, for easy access to all of the Bay Area and beyond.

This is certainly a one-of-a-kind unit in a one-of-a-kind property that you won’t want to miss.

The bullet points:

Bosch Dishwasher
Bosch Cooktop
Bosch Hood
Samsung French Door Refrigerator
Lazy Susan in cabinetry
Cesarstone countertops and espresso cabinetry
Full Pantry
Under counter lighting
Washer/Dryer – Kenmore High Efficiency

Living Area:
12 ft Ceiling heights
~64 inch Samsung Plasma TV
Custom Paint throughout

12 ft Ceiling heights
Walk in Closet
Custom closet organizer

Custom cabinetry under sink
Custom Glass Shower Door upgrade

HOA: $500.68

Parking: Currently Subleased $225/month. Location at 18 Lansing St.

Price: $799,000

Showing times: Sunday 8/11 from 2-4pm; Tuesday 8/13 from 2-3:30pm; Sunday 8/18 from 2-4pm, and by private appointment anytime in between. Sorry, no showings until first Open House. But at least you can see the pictures here and get yourself ready to make this fabulous home your own!


Exclusively listed by Alexander Clark of Paragon Real Estate.
For more details:

Renderings Revealed For Vacant Corner Lot Development Opportunity At 1000 Broadway, Russian Hill… Bids Due Sealed

What it is now:

What it could be:

The view you might see:
The Deets:

“The property consists of 5,415 square feet of vacant land slated for subdivision and situated on the northwest corner of Broadway and Taylor Streets. The property offers spectacular views over San Francisco, including North Beach, the Financial District, the Bay Bridge and the San Francisco Bay. The site is flanked on two sides by a stately historic wall.

The proposed development dubbed “Wysteria” consists of two luxury single-family homes, each on its own fee-simple lot, facing Broadway Street. It also includes a building containing two luxury townhome condominiums to be built on a third lot on Taylor Street. Designated site addresses will be 1000 Broadway, 1010 Broadway, 1601 Taylor and 1625 Taylor Street.

The project was designed by renowned architectural firm Page & Turnbull. For over thirty years, Page & Turnbull has served as the preservation architect for numerous National Register and locally recognized landmarks. Their work has been honored by the National Trust for Historic Preservation, American Institute of Architects, California Preservation Foundation and other national, regional and local organizations.

This property is one of the few remaining developable lots on the northern rim of San Francisco. The property is situated among many gracious single family homes and classic Arts and Crafts, Mediterranean, Edwardian and Victorian buildings.”

Talk about a prime opportunity in an A+ location…

Sealed bids are due August 1st, and you heard it here first.

Wysteria Residences [website]