Tenth Avenue Opulence For $277,000 Less. Who Wants To Has It?


[Editor’s Note: It is recommended you watch the video first.] There is a lot to love about this listing at 261 10th Ave, especially “savings the money”, but I’m not quite sure what’s to love more: Is it the insanely awesome gold coverlet accented by leopard print throw pillows and zebra print chair? Is it … Continue reading Tenth Avenue Opulence For $277,000 Less. Who Wants To Has It?

BFD Price Reductions


A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue … Continue reading BFD Price Reductions

2185 Bush #307 At The Amelia Price Reduced (almost) $100,000!


Shameless plug is the name of the game here. Moments ago we chopped the price of 2185 Bush #307 from $869,000 (previously $899,000) down to $799,999. Are you kidding! This is a 3 bed, 2 bath, 1290 square foot condo with high ceilings, wood burning fireplace, patio, and so much more in one of the … Continue reading 2185 Bush #307 At The Amelia Price Reduced (almost) $100,000!

Price Chopping “Curbed SF” Style


Sorry dear friends over at Curbed SF, but we’re using your line. We have to, because what better way to announce prices are getting chopped on some of our listings? The first to chop is 2185 Bush #307: We started out at $899,000 (now $869,000), interest was high, but the market has spoken. It’s time … Continue reading Price Chopping “Curbed SF” Style

You Changed Your DOM But Were Never BOM, 4148 23rd St Returns


You know that feeling you get when you meet someone and you just know you’ve seen them before, but you just can’t figure out where? Well, fortunately for us folks in the biz of real estate, we have this little feature called “property history” that is becoming all too necessary to check religiously. As it … Continue reading You Changed Your DOM But Were Never BOM, 4148 23rd St Returns

Reduction Redux, in which I pick up the Gauntlet


When I posted Reduction Ad Nauseum,  I really just wanted a read on how the educated real estate populace explains and/or reacts to listings that have suffered not one, not two, but three or more price cuts. Still, one commenter Noe Guy said: “Interesting observations but I wouldn’t put too much stock in them. First, you      … Continue reading Reduction Redux, in which I pick up the Gauntlet

Reduction, Ad Nauseum


I’m not a Realtor, so I’ll tell something I’m more qualified to comment on: buyers’ perspectives. For instance, I can tell you how buyers looks at a property that’s been reduced more than twice. We feel sorry for them. They’re like awkward teenage boys at their first dance, pretending to be terribly busy with their shoe laces … Continue reading Reduction, Ad Nauseum

Living High for a Little Less: 188 Minna #27D (St. Regis, San Francisco)


Stalefish at the St. Regis, San Francisco. Originally listed at $3,495,000 for this 2 bedroom, 2.5 bath, 1792 square foot, luxury slice of pie in the sky, the price has been dropping, while the days on market have been climbing. Price now, $2,995,000. Days on market, 150. (That would actually be an interesting chart to … Continue reading Living High for a Little Less: 188 Minna #27D (St. Regis, San Francisco)

New Developments Face a New Reality in SF


  I’ve heard from multiple sources that SF real estate is, for the most part, immune to the havoc wreaked on other parts of the US. But sales at our most recent condo complexes show that happy-smile-don’t-worry line of rhetoric is about as reliable as the clown’s was in Poltergeist (Happy Halloween!).     Socketsite … Continue reading New Developments Face a New Reality in SF

Classic Noe Valley Edwardian, Extensively Renovated…and Reduced


Did we just write that? A Classic Noe Valley Edwardian, Renovated, yet reduced? We did indeed. It turns out $1,495,000 isn’t the best price for 3774 23rd Street. This 3 bed, 2.5 bath 1561 square foot home has a laundry list of new amenities, including “new foundation with steel & full seismic upgrades” (what constitutes … Continue reading Classic Noe Valley Edwardian, Extensively Renovated…and Reduced

A sexy price reduction from a sexy Realtor


Hot off our topic on resetting DOM to make a listing appear new on market, we find one of theFrontSteps’ sexiest Realtor nominees slashing the price of 723 Bay from $1,775,000 to $1,595,000 (enough to make it exactly 1 day on market, and narrowly missing sfnewsletter’s Stalefish Tank). Let’s see how it goes this time … Continue reading A sexy price reduction from a sexy Realtor

Mid-Century Movement (56 Clarendon)


Originally listed September 19, 2007 for $2,495,000, reduced to $2,300,000 two months later, and now sold for $2,250,000, 56 Clarendon, in Clarendon Heights, is a done deal. — — Is this a significant “anecdote” of market information/fluctuation. We’ll let you decide that, we just wanted to highlight another gem of the mid-century. –56 Clarendon [mls] … Continue reading Mid-Century Movement (56 Clarendon)

Cole Valley before and after (1233 Shrader)


We were impressed with the front when walking by, were wowed by the interior when browsing the website, and thrilled when we discovered the before shots to share with you. 1233 Shrader: 4 bed, 4.5 baths, 3095 square feet, 2 car parking, and just $2,695,000 [Update: Now $2,560,000]. Pennies on the dollar. –Then and Now … Continue reading Cole Valley before and after (1233 Shrader)

$605,000 less than it was (2801 Lake)… actually $1,205,000 less.


Originally listed at $4.2M in 2003, 2801 Lake was hacked to $3.6M and just recently hacked again to the current price of $2,995,000. That is a MAJOR reduction that may or may not indicate something about the market, but it sure as hell indicates something about staging and getting your home ready to sell. There … Continue reading $605,000 less than it was (2801 Lake)… actually $1,205,000 less.

What’s going on with 1684-1686 19th Ave?


from B.O. with [our comments thrown in] [This is a very good find and a good data point. 19th Ave properties are a tough sell as is, but add to the mix bad pricing, average remodel, out of town agent, and you have a recipe for frustration and not selling. Of course, we don’t know … Continue reading What’s going on with 1684-1686 19th Ave?

2340 Larkin #2…an update, and $296,000 price reduction.


We’re slowly getting back into the swing of daily posting about real estate and still very much a construction site over here at theFrontSteps, so what better way to kick things off with a post about how utterly and completely wrong we were, and it isn’t the first time. The update for 2340 Larkin #2 … Continue reading 2340 Larkin #2…an update, and $296,000 price reduction.