Category Archives: Reduced

Tenth Avenue Opulence For $277,000 Less. Who Wants To Has It?


[Editor's Note: It is recommended you watch the video first.]

There is a lot to love about this listing at 261 10th Ave, especially “savings the money”, but I’m not quite sure what’s to love more:

Is it the insanely awesome gold coverlet accented by leopard print throw pillows and zebra print chair?

Is it the built in ballet studio that screams tutus and Baryshnikov? However, the ceiling looks a little low to soar like a Swan…

Is it the animal paintings in the foyer that look to be horses, or maybe at least one Giraffe?

Or could it simply be the recent price reduction to start off the new year? A price reduction from an original asking of $1,675,000 to the New Year’s price of $1,398,000…more than a QUARTER MILLION DOLLARS.

It’s at a juncture like this when (proper) staging comes in handy, as does realistic pricing and shelving any visions of grandeur and opulence. Personal tastes aside, this is a great house, in an excellent location.

Who wants to has it?

-261 10th Ave, 4 bed, 3.5 bath, $1,398,000 (MLS)
-Find me on the Facingbook

BFD Price Reductions

A post wherin I look at price reductions that seem to be pointless.

1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.)

The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue a $300K price break is nothing to sneeze at. But really, the person who can afford the new price could also afford the old price, especially since this home includes an HOA of $5886 per month. So, $300,000? Big  ****ing deal. The monthly payments are still going to top the GNP of certain third world countries.

Here’s another reduction I don’t think makes any difference. 2421 Clement St. This is a 10 unit building, “fully rented,” originally priced at $1,435,888. More than 50 days later, it’s reduced to $1,398,000.

In this case,  it’s not so much the amount of the reduction. I just wonder who would ever want to buy a 10-unit building in SF when every other day a law here makes being a landlord a bigger headache than it already was. In fact, this Examiner article highlights the dubious joys of landlords who are currently suing the city to block such laws. Good luck.

So I wonder, in the world of real estate, if price reductions aren’t sometimes just not that much of an incentive after all.

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Photo of 1001 California, #3 via listing agent Betty Brachman, Brachman Group.

2185 Bush #307 At The Amelia Price Reduced (almost) $100,000!

Shameless plug is the name of the game here. Moments ago we chopped the price of 2185 Bush #307 from $869,000 (previously $899,000) down to $799,999. Are you kidding! This is a 3 bed, 2 bath, 1290 square foot condo with high ceilings, wood burning fireplace, patio, and so much more in one of the best locations around (we could almost call this Pacific Heights, but it is technically in Lower Pacific Heights), so please spread the word.

2185 Bush #307:
2185bush307

If you, or anybody you know, are interested in a great condo in a superb location, drop us a line or come visit the property Sunday 7/26 from 2-4pm for an Open House. This is a great unit and it (hopefully) won’t last long on the market at this new price.

-2185 Bush #307, $799,999 [listing detail]

Price Chopping “Curbed SF” Style

Sorry dear friends over at Curbed SF, but we’re using your line. We have to, because what better way to announce prices are getting chopped on some of our listings?

The first to chop is 2185 Bush #307:
2185bush307

We started out at $899,000 (now $869,000), interest was high, but the market has spoken. It’s time for a change, and what better way to change than drop the price $30,000 on this awesome top floor condo in the best location. Tell your friends!

Second to go is 200 Townsend #47:
200town505

We just chopped $20,000 (now $659,000) off the price and that would certainly pay for a few beers at a Giants game. (You could stumble there, this unit is so close.) Top floor, soaring ceilings, bright, 2 bathrooms, modern kitchen, hip and urban. Tell your friends!

For those of you that simply love to say, “I toldja so.” Have at it. Your day is here.

-2185 Bush #307 [MLS]
-200 Townsend #47 [MLS]

You Changed Your DOM But Were Never BOM, 4148 23rd St Returns

You know that feeling you get when you meet someone and you just know you’ve seen them before, but you just can’t figure out where? Well, fortunately for us folks in the biz of real estate, we have this little feature called “property history” that is becoming all too necessary to check religiously. As it turns out, we have seen 4148 23rd St (4 bed, 2.5 bath, Renovated Noe Valley Edwardian) before.

414823rdfront

We saw her first in 1998 when she sold for $435,000. Then we saw her again (with a face-lift) in April of 2008 for $1,799,000 when she was on the market for 140 days and pulled off the market in August. She resurfaced (very briefly) in December of 2008 with the same look, only different price ($1,599,000 or 11% less than before) and a fresh new DOM (days on market) of zero. Come to think of it, we never did see her BOM (back on market).

414823rdbath

Now we see her again in January 2009 with the same price, but new DOM, and still no BOM. This can only mean she never did find a suitor. So why the new DOM? It’s a trick we agents play, and the public is on to us.

We knew we saw her before, and it almost slipped passed us. Now we’re left to wonder what she’ll look like when we see her again…SOLD, BOM, or with yet another new DOM?

-4148 23rd St, $1,599,000 [listing detail page by sfnewsletter]
-Resetting DOM, Buyers Speak Up, ABC News Nightline Is Listening [theFrontSteps]