If you’re a Giants fan, it might be just the thing. If you’re in Kentucky and looking to buy a farm, you might be wondering WTF we’re thinking here in San Francisco.
Twenty-nine fifty Broadway sold “off market” last month for $35,000,000.
As reported on SocketSite today:
“Hidden behind non-disclosure agreements and tax records stamped “DO NOT FILM,” you’re not supposed to know about the sale of 2950 Broadway which was purchased for $29,500,000 in 2011, remodeled a little last year, and very quietly sold off the market last month. But now you know. And you’re about to know the record setting sale price as well.
With a sale price of $35,000,000 (roughly $3,182 per square foot) and $875,000 in transfer tax confidentially paid, 2950 Broadway has just displaced 2840 Broadway to become the most expensive single-family home ever sold in San Francisco.”
Wow…and some people will wonder and cry foul that it never hit the MLS.
Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities.
You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move beyond “private” or internal email as the method of choice for delivering these opportunities, look to social networks for some guidance as to where the buying (and selling) public lives, and get with the program!
Pacific Union, McGuire, Zephyr, Paragon, TRI Coldwell Banker, Vanguard, Sotheby’s, the list goes on and on…you ALL have pocket listings, and you’re all marketing them “privately”, so let’s make an effort to encourage each other to participate in an alternative marketplace to bring these opportunities to your fellow agents and the public, rather than continuing to shove this growing marketplace under the massive bureaucratic rug that is our National, State, and Local Association of Realtors. And for heaven’s sake, quit throwing your colleagues (Climb Real Estate) under the bus for taking a step in the right direction! (You know who you are.) It’s high time an alternative to the MLS takes shape, and the opportunity is right here and now.
[The same properties shown above, with links to the site:]
-Dominican Estate [Decker Bullock/Sothebys]
-53 Clifford Terrace [Vanguard]
-1299 Bush Street [Vanguard]
-219 Brannan [Vanguard]
-524 Roosevelt [Vanguard]
-2876 25th Ave [Vanguard]
-466 Hill [Vanguard]
-2509 Polk [McGuire]
-855 Folsom [McGuire]
-2094 Bush [McGuire]
-66 Parker [McGuire]
-2200 Pacific [McGuire]
-171 Caznea [McGuire]
-615 Buena Vista West [Sotheby's]
-2245 Francisco [Sotheby's]
-29 Oak Springs [Sotheby's]
-26 Sanford Lane [Pacific Union]
-1200 Laguna [Zephyr]
-1278 Stanyan [Zephyr]
-50 Lansing [Zephyr]
-Nob Hill Secret address [TRI Coldwell Banker]
-2325 Divisadero [TRI Coldwell Banker]
-2220 Sacramento [TRI Coldwell Banker]
-465 10th St [TRI Coldwell Banker]
-6 Emlin, Kentfield [TRI Coldwell Banker]
-595 12th Ave [TRI Coldwell Banker]
-850 Powell [TRI Coldwell Banker]
-287 Mangels [Barbegelata]
[Editor's Note: Some of these properties were placed on PocketListings.net, and others have since hit MLS and are now sold, but they did land in our email a very short time ago. You can expect some of these links to be killed by day's end, due to panicking brokerages.
Finally, if you'd like to be alerted when these opportunities hit our inbox, drop us a line, and we'll figure out a way to get them to you.]
-PocketListings.net: How To Tutorial [blog.pocketlistings.net]
-Climb Real Estate, PocketListings.net Join To Bring You More Buying And Selling Opportunity [theFrontSteps]
-It’s not listed, but it’s definitely for sale [New York Times]
-Remaking Real Estate, Again [SF Gate]
But not yet…
Look for this to hit MLS any day, unless someone goes and knocks the seller’s socks off with a big time offer between now and this weekend. Sold in May of 2012 for $489,000 as a “Great opportunity for a developer to build a stunning 4 bedroom, 3.5 bath single family home in highly coveted Golden Gate Heights, [with] shovel-ready approved plans for a single family home in excess of 3,000 sqft, elevator, sauna, 2 car garage, deck, and much more!”
It’s now touted as “a newly constructed contemporary home with panoramic views on a quiet Golden Gate Heights cul-de-sac. [And this] chic and modern beauty is wonderfully laid out on five levels. The stairs are beautiful, especially with the glass paneled railings that create an open and airy sense of space. Too tired to walk up stairs? No worries — that’s what the elevator is for!”
From the looks of the pictures provided by Open Homes Photography, and the minimalist approach to maximizing the views, we’re very curios to see how this $1,680,000 four bedroom, three and one half bath home does in this oh so hot market of ours…especially since it may be one of the few (or only) vacant lots turned single family home west of Twin Peaks with an elevator…and did we mention the views?!
Make sure to check the interactive floor plans, and get yourself out there this weekend to have a look. It’s not something you see everyday in that neck of the woods, and so far, you’re one of the first to know it even exists.
This week and last, I’ve seen countless emails like this from real estate professionals:
” My listing is off MLS for the holidays, but still available.”
” Withdrawn in MLS, but seller wants to sell before Spring!”
” Not back on MLS until January, but actively showing. Motivated Sellers!”
” Off MLS for holidays, but can still show with some notice.”
During the past two weeks, in Marin and San Francisco, almost 100 listings have been withdrawn or temporarily taken off the market- but they aren’t really off the market.
Contrary to popular belief, homes DO sell during the holiday season. Last year, in San Francisco alone, there were over 350 homes sold from November 15th through the end of the year.
So how do you market your listing during the holidays when it’s off MLS and your sellers still expect you to sell their home before Spring? You use PocketListings.net. Why? On Pocketlistings.net any post can be searched, linked to, ranked, Shared, emailed, marketed, and seen by potentially thousands of people around the world. We also feed every post you do to our Twitter page (over 1800 followers) and to our Facebook (over 1600 friends).
Your sellers may go dark for the holiday, but your listing doesn’t have to!
This property has sold off market after one showing.
The first resale within 1 Ecker since its renovation in 2010, this is a rare 2 bedroom, 2 bath unit you won’t want to miss. Marketed “not on MLS” throughout the holiday season, now is your chance to beat the competition before (if) it gets to MLS.
Sold for $755,000, 1 Ecker (16 Jessie) unit #204 is an appealing blend of modern and timeless San Francisco charm. The original century-old building structure was painstakingly restored and updated with brand-new modern interior fixtures and finishes in every bedroom and bath. The soaring arched windows are 100% recycled, and the building’s sustainable interiors feature Bosch Energy Star® appliances (including gas range for the chef in all of us), Cesarstone kitchen counters, and bamboo flooring. Nestled among some of San Francisco’s tallest structures, the grand windows and high ceilings fill this residence with generous amounts of natural light, while the original brick structure is a welcome backdrop for modern, sophisticated living.
1 Ecker’s common area amenities include the comfortable rooftop lounge, with grill and plenty of seating for entertaining a large group or enjoying a quiet dinner for two. Sleek, comfortable modular seating allows for adjustment to meet your group’s needs, as art form meets function. Exotic foliage in vibrant hues frames an antique Balinese water fountain, a tranquil centerpiece. The lounge grill is ready to serve up favorites year-round.. The interior courtyard offers a stylish visual backdrop featuring exotic, vibrant foliage. Common areas are maintained by the building’s Home Owners Association, and monthly HOA dues of $525.72 for this unit help serve to keep them in pristine order. HOA dues also include water, garbage, and professional property management services.
The location of this wonderful city home puts you steps away from tons of shops, restaurants, clubs, art museums (MOMA), theaters (Metreon), Outdoor Parks (Yerba Buena), conference centers (Moscone), World Champion baseball stadium (Go Giants), and so much more. Multiple Zipcar® locations are within walking distance for pay-as-you-go car convenience, and the future Transbay Transit Center steps away at 1st and Mission Streets will house 11 transportation systems, including AC Transit, BART, Caltrain, Muni & Amtrak, for easy access to all of the Bay Area and beyond.
*Images are not of the actual unit; however, finishes, quality, and features are the same or better.
This wonderful two-level single family alternative only a par 4 from the oh-so-hip NOPA district of San Francisco, and situated on the edge of the Lone Mountain district is currently listed off MLS until the sellers can find a suitable replacement property (if you know of any, don’t be shy). Asking $1,125,000, the home (its 3 beds, 2 baths, remodeled kitchen, fireplace, hardwood, steam heat, and charm) is truly awesome, as are the two decks, the views, the massive two car garage with heaps of additional storage, the east facing backyard, and the location.
If you, or anyone you know, is interested in more information about this property, click this link, and get the deets…
Okay, so you’re not getting first dibs, as I have been showing this property to one buyer on and off for about three weeks. Since they have decided not to move forward, you get second dibs. This is a completely gutted Edwardian right on the border of Cole Valley and Ashbury Heights. The developer is sparing no expense on finishes and it is going to be stunning and modern. It is going to have 4 bedrooms, 3.5 baths, roughly 2800 square feet of living space, 2 car (4 if you count carport and street) parking, designer kitchen and baths, terraced east facing backyard, and a booming top floor room and deck (pictured) with incredible views of the Pacific Ocean, St. Ignacious Cathedral, Marin Headlands, and the tops of the Golden Gate Bridge.
The property has been structurally and seismically upgraded as well, including partially new foundation, support beams, the works. If you missed out on 121 Beulah, or 1027 Cole, or any number of the hot properties that have flown off the shelf in Cole Valley recently, you’re not going to want to miss this one. The best part…it’s still under construction, so not only will you not have to compete with other buyers, but you can also have a say in final touches and even make some alterations if you get in there asap.
Once again, to all the people thinking I’m hiding listings, this is NOT my listing, it’s not even listed. I am putting this out there to unrepresented buyers, or buyers that would like to have a chance at this property, and all the others I find. Principals only please.
p.s. I know of another one coming on Belvedere, but not of this caliber. This one I’m showing you here is going to be near $3,000,000.
Call (415-254-5351), or email (firstname.lastname@example.org) for details.
I’m in process of securing a pied-à-terre for a client in 25 Hotaling Place*, and I was reminded of not only what a great building it is, and how rich it is with history, but also what an incredible location!
The best of San Francisco right at your doorstep
Located in San Francisco’s historic Jackson Square District, 25 Hotaling Place is surrounded by four of the city’s most vibrant neighborhoods—North Beach, The Financial District, Chinatown and The Embarcadero Waterfront. Intimate cafes, sophisticated restaurants and colorful watering holes are just steps away and a stone’s throw from the city’s spectacular waterfront.
A little street with a big past
Originally called Jones alley, the small street that runs between Jackson and Washington Streets started life as an alley servicing the warehouses of old San Francisco’s bourgeoning waterfront. In the early 20th century it was given its present name—Hotaling Place— commemorating one of the Gold Rush-era’s most successful entrepreneurs.
Anson Parsons Hotaling arrived in San Francisco in the mid-1850s and founded A.P. Hotaling & Company, a distributor for Cutter’s Bourbon Whisky. During the 1906 Earthquake and ensuing fire, sheer luck and a change in wind spared Hotaling’s warehouse. This led to one local commentator to pen the following lines that are now etched in the city’s folklore:
“If, as they say, God spanked the town for being over frisky, Why did he burn the churches down and save Hotaling’s Whiskey?”
To put it in my words: the location is BUTTER!!! One of the best spots in San Francisco. Right smack dab in the thick of it all, yet quaint enough to feel like you just stepped into a small part of history, lore, and a European side street. One of my favorite restaurants (Bix) is just around the corner, you can purchase any number of SWEET espresso machines and grinders around another corner at Thomas E Cara, Ltd, and for those of you that love a little late night entertainment, you’re stumbling distance to all that jazz too. It is quite simply, awesome.
Guess what? If you missed out on getting into this building before, your chance may just be coming around again. There is talk of another resale unit hitting the market soon (maybe not on MLS), and I have the inside scoop. So if you’ve been looking for a place in and around Union Square, Financial District, North Beach, Embarcadero, have I got the property for you! Oh…if you like Frida Kahlo and Diego Rivera you’re really going to want to contact me.
Since we’re on the subject of Hotaling, you might like to try some of Hotaling’s Whiskey, produced by San Francisco’s own Anchor Distilling Company, while you ponder the possibilities of owning a slice of San Francisco history.
*25Hotaling.com is from the original marketing of the property and is NOT the current unit for sale, or necessarily an accurate depiction of the unit coming for sale. The finishes, exposed brick, and location are indeed accurate.
It’s true, I’m the founder of PocketListings.net, and I want everybody to use it. But it’s also true, if you’re an agent in San Francisco, and you’re not using it, you’re missing out. Have a look at this email that just came my way as a result of a Buyer Need post I did on PocketListings.net.
My wife and I are looking to relocate to Marin, and are currently deciding on whether or not to sell our flat (or rent it out and rent in Marin). I noticed on your pocket listing, http://pocketlistings.net/pl/662, that you had some clients that are looking for a place in our neighborhood, and I wanted to find out if perhaps they would be interested in our place?
We have a ~1914 sq foot condo (it is a 2 unit bldg with 3 floors, we have the top 2) with a huge 2 car garage w/storage, 2 fantastic roof decks, a backyard and is on a quiet cul-de-sac near USF. It is a 3 br (with an additional office that is bedroom sized but lacks a closet, currently used as a nursery) 2ba unit, with an updated kitchen and bathrooms (we just did the bathrooms in june ’11). It has been a great family home, we have 3 kids, and we have absolutely loved living there. The address is [removed].
I have not decided if we want to sell, hence why I think a pocket listing inquiry makes sense, but I would certainly entertain interested parties. I think there are some pictures still online at Zillow, but if not I can get you some further details. Thanks Alex,
This is awesome on many levels. For one, my vision of a network where buyers, sellers, AND agents can get together and shore opportunity is slowly coming to fruition, but also because not only is this a chance for my buyers to get a property that may be a match, it’s also a chance for this seller to “quietly” sell their home, and a chance for me to potentially get a listing.
It’s a new way to think about our industry, and I know it will take more time. Slowly but surely other agents will realize that just like email newsletter and blogs were considered unneccesary, this PocketListings.net thing is for real, and it is an opportunity no agent should pass up.