Quick Flip at 733 Front Street

[Update 10/20/08: Sold, $1,725,000]

On the other side of the equation, let’s take a look at 733 Front #605.

One of the first resales at this conversion building down in the Financial District, #605 was sold through the sales office for $1,600,000 only about three months ago. The unit directly below it #505 was sold for around $1.7M and received three offers (floor plan was a bit different, but not by much). Unit 605 recently listed at $1,695,000 and boasts one of the few corner views, (not to mention 4 storage spaces), it is now in contract a mere 6 days after hitting the market.

This market is anybody’s guess, because it sure is making my head spin.

733 Front #605 [MLS listing detail]

Incentivizing for the holidays at 733 Front Street

Okay…so I’m addicted to posting stuff for you, but this was something I couldn’t pass up. One of my favorite new developments, 733 Front Street spreads the holiday cheer a bit early.


“Own your piece of Jackson Square at 733 Front – and you will not have to pay anything, including the mortgage, property taxes and HOA, until 2008*! Enjoy Jackson Square’s many restaurants and cafes, discover treasured boutiques, and meander through the Ferry Building without worrying about your mortgage.733 Front will cover the mortgage, property taxes and HOA on select junior one- and one-bedroom residences for three full months from your close of escrow date.* No payments until 2008 presents a fantastic opportunity to own a contemporary new home in Jackson Square. Combined with the Fed’s recent rate cut, now is an ideal time to purchase at 733 Front.”

Happy Holidays!  Back to vacation.

* First and Second Lien mortgage payments are based on any Interest Only or Fixed Rate loan product. Incentive to cover three months mortgage payments, taxes, and HOA dues. Buyer responsible for full mortgage payments, taxes, and HOA dues following the three month incentive. Offer expires 11/30/07. Buyer must pre-qualify and be approved for a loan program to qualify for the incentive program. First loan amount assumed to be 80% of purchase price, or less. Second loan assumed to be 10% of purchase price, or less. Minimum down payment of 10% of purchase price. Full documentation of assets and income are required. Interest rates are subject to current market conditions and may change at any time. Valid only for owner-occupied homes. Valid only with Triton Funding Group / The Murray Team. Other terms and conditions may apply.

733 Front unit 203 now showing

Not quite sure what their email to me meant by being “one of the first to tour [their] model home” unit #203 (asking $725,000) this Tuesday from 1:30-3:30, since I’d already been in the building sans furniture, but you might like to get in there, so here’s your chance. (I’m assuming the unit is now staged and ready to wow.)


This building, its features like the “European cabinetry”, “Caesar Stone” counters (such a nice change from granite), and their bold use of an actual color (burgundy), not to mention the location, and deck, has made 733 Front one of my favorite new developments. Debate it all you want, I like it. And I really like the zūm llc renderings…can’t wait to get more.


picture medley [theFrontSteps]

733 Front Street, a walk through and opinion [theFrontSteps]

733 Front Street, Official website is now up!

Thanks to our friends at zūm llc for this little tid-bit. One of the best new developments in the city has just officially launched their official website, www.733frontsf.com


Michael Semmen

zūm llc | zumllc.com

zūm llc..a 3D picture medley [theFrontSteps]

733 Front Walkthrough [theFrontSteps]

zūm llc: a 3D “picture medley”

Ever hear the Jane’s Addiction song, “L.A. Medley”? If not, you should. We recently discovered zūm llc as the company that has done some 3D renderings for some of the new developments around town (The Potrero, Blū, Fairmont Heritage Place at Ghirardelli Square, 733 Front Street) and we decided they are deserving of our first “picture medley”. We’re always happy to support local businesses, so we contacted them, they replied, and you get to…ENJOY!

Fairmont Heritage Place at Ghirardelli Square:






733 Front Street:




Blū (631 Folsom):



The Potrero (451 Kansas):







Pretty Impressive isn’t it?

Some bullet points describing in brief what zūm llc does for the owner/developer…

In most cases they are retained directly by the owner/developer to assist the clients’ design and marketing teams for:

·Sales & Marketing

·Pre sales and Pre leasing

·Feasibility and Environmental studies

·Investor review process

·Design review process

·Government review process

As a person in the real estate business, with clients that sometimes make purchases solely off of pictures (myself included…not recommended, but common), the old saying a picture is worth a thousand words holds true. Now I can say a high-res 3D picture is worth two thousand words. Thanks to zūm llc for enlightening us.

We’ll get some information for you regarding Blū, and the Fairmont, and an update on the Potrero and 733 Front as soon as we can. We might also add that we “are the only blog that has these images right now“, so if you’re seeing them somewhere else, remember you saw them here first. Now, go back up and look at those pictures again. You deserve it.

The Potrero


Fairmont Heritage Place at Ghirardelli Square

733 Front Street

733 Front Street: a walkthrough and opinion [sfn BLOG]

733 Front Street, A Walkthrough, Details, and Opinion



Generally, I don’t like to post about properties I haven’t visited in person. Now that I finally have been to 733 Front, I’m happy to share what I know and thought.

In a nutshell, 733 Front goes down as one of my favorite new developments for many reasons.  The biggest being the use of the European cabinetry in a bold burgundy color.  So nice! (Sorry, I forgot my camera.) The cabinets also open like a “garage door”, meaning you pull and they go up, not to the side.  The drawers don’t slam, and the microwave is in a drawer. Very cool.  The cabinetry makes the kitchen look smooth, sleak, and very modern.  I also really liked the two bedroom corner unit on the 3rd floor with south east views to the square.  The wood floors were great, as were the nice glass tiles in the bathrooms. The sales staff was friendly and answered pretty much anything I asked, but I promised not to divulge some information.

What I didn’t like was the use of electric cooktops, but the Thermador ranges 733 Front has chosen would be just fine for most, myself included, and you can’t do gas in a conversion building like this. I also didn’t like the parking situation. You’d think for $600,000 you’d get a parking spot, but I guess that is what is becoming of our city. If it encourages people to use public transit and/or (Gasp!) walk, then more power to them. I wasn’t terribly impressed with some of the Junior 1, and 1 bedroom units. They felt cramped. But they did have nice natural light and large windows. 

Now for some bullets and details: click “keep reading”