Internet Marketing for Real Estate 101

This just kills us and it happens all too often. We know a large percentage of homes are sold by agents and not from photos on the internet, but there is also a very large percentage of attention deficit home buyers that get blasted with new listings as soon as they hit the market, and when they see this


they just breeze right over them, and never come back.

Come on people!

If you have a “remarkable & totally remodeled (to the studs) home in the heart of Noe Valley [that] has been completely rebuilt from top to bottom. Every feature is state-of-the-art.” you need to get that on MLS with photos, even if you have to take them yourself. Sorry, there are no excuses.

Maybe by the time this post is published, the photos will be there for you to see.

[Update: Photos ahhh! Now we see.]

4400 24th St. Noe Valley $2,295,000

12 thoughts on “Internet Marketing for Real Estate 101

  1. Ha yes. As a recent purchaser I can attest to this. If the “photos not available” message is displayed in the email notification I erased the email without bothering to glance at the listing. It always amazed me when sellers did this. I assume they believed they were in a sellers market and would receive multiple offers regardless of how poor the marketing was.

  2. “multiple pictures/slideshows continued to be the online feature with the highest rating among all online features. All Internet home buyers rated this feature either “very important” or “extremely important” in the home viewing process.” This is according to C.A.R. after Interviewing thousands of “internet home buyers.”

  3. For those that erase listings just based on not having photos, that eliminates some of the competition for those who are willing to do some legwork and happily so if it means getting a better deal. Still, a prime location and good house – photos or not – I bet it will get multiple offers.

  4. Don’t blame the home owner and/or developer. I listed a house last week and had the same problem. It took 4 business days of harrasing my agent to get the photos on the MLS.

    [Editor’s note: All this good information we’re putting up here and you go and use someone who couldn’t even get your photos on MLS in time. You might as well take our heart out, step on it, then kick it to the curb…plunk!]

  5. the same goes for photo listings with MISSING photos. such as missing the facade (are they dumb or what???). Missing the garden (if mentioned as “beautiful”), missing the “totally remodeled master suite”, etc.

    photos are not only important, they are the FIRST hint as how much BS is in the description text…. and if the description is indeed accurate enough to make us to the leg work.

  6. So is that unusual? He’s rated in the top 1% of a very well known firm. What does that mean by the way exactly? He’s been practicing for about 4 years.

    [Editor’s note: Is what unusual?]

  7. It means he’s more interested in telling people how good he is and less interested in providing quality service! It’s standard practice to post pix — it cost $150 to have a pro take pix!

    [Editor’s note: Or $0 to have him/her do it themselves, which is still better than nothing. But a pro is recommended.]

  8. Didn’t mean to make that anonymous — I posted that — i’ll stand by it. Our industry is the only one in which people find the need to consistently post their resume for everyone to see how great they are.

    Ever go to a Dr and have the biz card say, “3013 successful surgeries” or a lawyer that says, “2009 cases tried and won.” People wonder why Realtors have a bad public image – cuz they are so busy claiming to be best — tell your agent to market your property not his business!

  9. I did a search of Mill Valley homes and only 62% had multiple photos in the MLS. This pisses me off. It is SO basic to post photos. I don’t care how the agent “rates” in terms of bragging rights and percentages. They are not doing a good job for their clients if they don’t do something as basic as posting photos!

  10. that’s exactly why internet could seem better than a human being, and zillow, redfin etc ARE better than some real estate agents.

    I went to edit my own home on zillow. Zillow is stupid. Zillow lists THINGS to check or not check. Zillow requires additional photos. Zillow makes a (for whatever it’s worth) evaluation of the value of the 2yo roof, and the mid-range bath remodel.

    Why cant human beings START WITH CHECKLISTS?

    – property description (no ‘real-estatese’ please.. I DONT read *btfl lvg, rmdl ktn* and other crap – you DONT pay for each word on mls, and even if you did, .. so pay!)

    – property photo

    – property disclosure packet

    – property 3R

    – property comps

    etc etc.

    Zillow does it. Any human being should do AT LEAST THAT MINIMUM!

    … and should I dream than a listing agent WOULD HAVE a printout of any internet document on that property WITH HIM AT ALL TIME? (incl a printout of the MLS, a printout of SF assessor, a printout of zillow, a printout of any additional source, past and present). It’s so annoying when a buyer comes with MORE INFO out of internet that the agent…

    (BTW: I know a large bunch of good agents – so it’s not like they are so few you cant interview 2-3 and hire one who is at least good, if not excellent)

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