BFD Price Reductions


A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue … Continue reading BFD Price Reductions

SF Cool Lifestyle for Sale. Condo also Included!


Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; … Continue reading SF Cool Lifestyle for Sale. Condo also Included!

Road to Real Estate Recovery


When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business … Continue reading Road to Real Estate Recovery

Reduction Redux, in which I pick up the Gauntlet


When I posted Reduction Ad Nauseum,  I really just wanted a read on how the educated real estate populace explains and/or reacts to listings that have suffered not one, not two, but three or more price cuts. Still, one commenter Noe Guy said: “Interesting observations but I wouldn’t put too much stock in them. First, you      … Continue reading Reduction Redux, in which I pick up the Gauntlet

Symphony Towers Slashing Prices, theFrontSteps Giving Back


Symphony Towers is slashing prices on some of their remaining units in Tower One (as reported by our very own Anna Marie Hibble), …but we’d like to sweeten the pot. They’re offering 4% Broker commission to people like us (Realtors), but we like to give back (we’re givers, you see). So if you’ve wanted to … Continue reading Symphony Towers Slashing Prices, theFrontSteps Giving Back

“That dog should be taco”


You’re probably wondering what the hell that quote has to do with San Francisco real estate. In this case, a lot. I’ll try to be as simple as possible. If you own a unit in a condominium and happen to pass by when potential buyers are milling around enjoying the garden setting in the common … Continue reading “That dog should be taco”

New Realtor “tactics”, a dog, a quote, and no contact info? (1445 Cole)


From a reader: Hi guys, Have you seen this listing? http://www.1445cole.com I live a block away, and got a little invitation in my mailbox for a “private viewing” complete with wine and snacks, [five days ago]. I couldn’t go, so I haven’t seen the property, but I thought this was definitely a new tactic–esp. in … Continue reading New Realtor “tactics”, a dog, a quote, and no contact info? (1445 Cole)

Annoying real estate marketing take…what are we on, three?


We don’t know what is more annoying, getting spammed three times by Will Smith (agent not actor), or… go ahead… click through and name that tune. It is a decent pad though. Not so sure about the interior decorations, but the location is top notch! –240bayview.com [Tiburon]

We talked fast cars, now we’re talking VB, who’s listening?


Back in November, we advised Luxury High Rise Condo/hotel developers… to take note about a new car club in town and apparently One Rincon Hill did, with the addition of DRIV into their “One Club”. “Your One Rincon Membership grants you 75 points and 900 miles (up to 11 reservation days) which are debited for … Continue reading We talked fast cars, now we’re talking VB, who’s listening?

Rent or Own? Zillow has the answers…sort of


Can you tell, we’re getting a few tips as of late with all these links to sites you know your Editor rarely reads. But it’s good! It’s all good. We need to open our eyes and be edumacated from time to time, so we’ll pass that knowledge on to you. Today we take you to … Continue reading Rent or Own? Zillow has the answers…sort of

“5 Tips for Buying a Home in a Down Market”-Bankaholic.com


Were were sent this link and thought you might find it an interesting read. It doesn’t pertain entirely to our market, but has some great basic tips that often get overlooked, and we never think to write this kind of stuff, so we might as well link to it. –5 Tips for Buying a Home … Continue reading “5 Tips for Buying a Home in a Down Market”-Bankaholic.com

Granite is out, CaesarStone is in…music to our ears!


We’ve been waiting for some proof in writing to support not only the trend we’ve been seeing in new home construction, but also an argument to hold up against clients’ wishes to install granite countertops. Yes, some granite is still good, but better is something like CeasarStone, and Alan Mark, of the Mark Company provides … Continue reading Granite is out, CaesarStone is in…music to our ears!

Never list a property with an agent who owns in the same building


…and we’ll tell you why. Some sellers we know recently lost about $300,000 because an agent, living in their building had the listing, and advised them not to accept an offer that was below their asking price, but well above the most recent comparable sale. Three other agents, representing the sellers of other units around … Continue reading Never list a property with an agent who owns in the same building

“I love the sfnewsletter!”


As some of you know, the editor here is also the editor at sfnewsletter, which is fast becoming THE newsletter for San Francisco real estate professionals to keep in front of their sphere of influence. Not only will your sphere thank you for all the great market knowledge sfnewsletter provides, but they’ll also be able … Continue reading “I love the sfnewsletter!”