Buying A Home In San Francisco – Step 4: Make An Offer (Choose A Realtor)


Here you are, having completed Step 1, Step 2, and Step 3 of the home buying process in San Francisco. Now what? This is the moment you’ve been waiting for. You’ve found the perfect (or almost perfect) property, you’re educated on the market, you’ve seen what other comparable properties are selling for, you love the … Continue reading Buying A Home In San Francisco – Step 4: Make An Offer (Choose A Realtor)

Buying A Home In San Francisco – Step 2: Get New Listings Fed To You Automatically


Yesterday, we educated you on the first and most important step in the San Francisco home buying process, so today we’re moving on… Step 2 – Get New Listings Fed To You Automatically (via Email or Text) Our market moves fast, and so must you. You might have thought the next step would be to … Continue reading Buying A Home In San Francisco – Step 2: Get New Listings Fed To You Automatically

A Few Things To Consider When You’re Considering Selling Your Home


This is a video that every home seller everywhere, in every market, in every price level needs to watch. There is so much good information along the lines of “you just gotta do it”, and take the advice of the expert (your Realtor) when doing so. We know what we’re doing, and we’re here to … Continue reading A Few Things To Consider When You’re Considering Selling Your Home

San Francisco Real Estate Market Update, Recent Sales, And IPO Madness


Another week, another issue of sfnewsletter sent. All kinds of great market info and real estate p*rn for you to peruse. Including many off market opportunities I’ve already mentioned here. Have a great weekend! –Latest issue of sfnewsletter/MarketTracker

San Francisco Fog, Wind, And Micro-Climates…So Where Should You Buy Your Home?


Long time readers will remember this one… We get these kind of inquiries all the time, and it’s certainly something up for debate, as we all have our own comfort levels as to what is considered warm or “nice”. Heck, Dave Navarro of Jane’s Addiction lives in Sunny warm L.A., but by following his Twitter … Continue reading San Francisco Fog, Wind, And Micro-Climates…So Where Should You Buy Your Home?

Buying San Francisco Real Estate Is As Easy As…Not Giving Up Before You Start!


I’ve been getting a few phone calls and emails from potential buyers looking to get into the San Francisco market, and their general mood is that of despair…mostly because of my latest posts about how hot the market (particularly Cole Valley) is right now. I’ll just come right out and apologize for giving the impression … Continue reading Buying San Francisco Real Estate Is As Easy As…Not Giving Up Before You Start!

Wanted: John Maniscalco (Designed Home)


It’s good to be loved…especially when you have buyers out there looking for one of your previously designed homes. In this case, the love is for a John Maniscalco designed residence like this… …or perhaps, since it did just snow up Tahoe way, a little ski hut to get you through the winter… Property owners … Continue reading Wanted: John Maniscalco (Designed Home)

When Someone Hands You Lemons….


Do you, my dear readers, remember this property I mentioned back in July? I showed it to a couple of buyers that came forward after that post. It didn’t work for them for various reasons, but at least they came forward and saw the opportunities I’ve been presenting you. The rest of you will now … Continue reading When Someone Hands You Lemons….

Ask Us: Does Blogging Work For Real Estate?


Where readers ask, and we try to answer: Hello Alex, I came across theFrontSteps today while researching local real estate blogs. My mother is an agent in NJ and she came to me about advice on creating a blog and testing other social media channels to help her business. I figured I’d research what others … Continue reading Ask Us: Does Blogging Work For Real Estate?

Success Story: A Buyer Finally Becomes an Owner


  This blog is graciously donated by Missionite, long time reader of and writer for The Frontsteps, as well as writer of his own blog, Submedian. FINALLY GOT ONE Well we finally got one. We just got the keys and haven’t moved in yet. Despite the market conditions we didn’t get a steal, paid over … Continue reading Success Story: A Buyer Finally Becomes an Owner

BFD Price Reductions


A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue … Continue reading BFD Price Reductions

SF Cool Lifestyle for Sale. Condo also Included!


Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; … Continue reading SF Cool Lifestyle for Sale. Condo also Included!

Road to Real Estate Recovery


When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business … Continue reading Road to Real Estate Recovery

Reduction Redux, in which I pick up the Gauntlet


When I posted Reduction Ad Nauseum,  I really just wanted a read on how the educated real estate populace explains and/or reacts to listings that have suffered not one, not two, but three or more price cuts. Still, one commenter Noe Guy said: “Interesting observations but I wouldn’t put too much stock in them. First, you      … Continue reading Reduction Redux, in which I pick up the Gauntlet

Symphony Towers Slashing Prices, theFrontSteps Giving Back


Symphony Towers is slashing prices on some of their remaining units in Tower One (as reported by our very own Anna Marie Hibble), …but we’d like to sweeten the pot. They’re offering 4% Broker commission to people like us (Realtors), but we like to give back (we’re givers, you see). So if you’ve wanted to … Continue reading Symphony Towers Slashing Prices, theFrontSteps Giving Back

“That dog should be taco”


You’re probably wondering what the hell that quote has to do with San Francisco real estate. In this case, a lot. I’ll try to be as simple as possible. If you own a unit in a condominium and happen to pass by when potential buyers are milling around enjoying the garden setting in the common … Continue reading “That dog should be taco”