When Someone Hands You Lemons….


Do you, my dear readers, remember this property I mentioned back in July? I showed it to a couple of buyers that came forward after that post. It didn’t work for them for various reasons, but at least they came forward and saw the opportunities I’ve been presenting you. The rest of you will now … Continue reading When Someone Hands You Lemons….

Ask Us: Does Blogging Work For Real Estate?


Where readers ask, and we try to answer: Hello Alex, I came across theFrontSteps today while researching local real estate blogs. My mother is an agent in NJ and she came to me about advice on creating a blog and testing other social media channels to help her business. I figured I’d research what others … Continue reading Ask Us: Does Blogging Work For Real Estate?

Success Story: A Buyer Finally Becomes an Owner


  This blog is graciously donated by Missionite, long time reader of and writer for The Frontsteps, as well as writer of his own blog, Submedian. FINALLY GOT ONE Well we finally got one. We just got the keys and haven’t moved in yet. Despite the market conditions we didn’t get a steal, paid over … Continue reading Success Story: A Buyer Finally Becomes an Owner

BFD Price Reductions


A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue … Continue reading BFD Price Reductions

SF Cool Lifestyle for Sale. Condo also Included!


Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; … Continue reading SF Cool Lifestyle for Sale. Condo also Included!

Road to Real Estate Recovery


When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business … Continue reading Road to Real Estate Recovery