Category Archives: Announcements

theFrontSteps.com

Check Out My New Logo!

In case you haven’t seen it already, I’m pleased to introduce my new logo that you’ll start to see around the internets and on the streets of San Francisco.

This is by far the coolest thing to come out of San Francisco Real Estate in at least 12 years, and I’m proud to show my San Francisco colors. Oh wait, I need a rainbow one too. :-)

What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple.

The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide their clients with what they need, and should expect, from their agent…time sensitive, factual, market data that pertains to the area in which their property is located, or the area where they would like to be. We’d like to put an end to unnecessary print marketing (think of the trees!), stop the sending of mugshot branded magnets, notepads, Zagat Guides, coffee mugs, and all the other crap clients don’t need, or necessarily want from their real estate agent. Keep in front of your clients with valuable real-time market data they can use.

The Goods will provide your company with a new link every two weeks to newly listed, as well as recently sold property data your clients can browse by location, property type, price, beds, baths and DOM. You can include the link in your marketing pieces, and also receive a raw html snippet/preview of the data to include in your marketing, inviting your clients to click through and track sales in their area.

Paragon Real Estate Group is the first to adopt and use this great new product for their agents’ clients, and positive feedback is already rolling in.

-The Goods is a terrific tool for our agents to deliver to our clients: It’s fast and easy to use and it provides our clients with extremely timely and valuable information about new listings and what’s selling in the market, which is at the top of the list of resources our clients want most from us. -Patrick Carlisle, Chief Marketing Analyst, Director of Business Development, Paragon Real Estate Group

Here is a sample of how Paragon incorporates it into their marketing. You’ll notice they call it “Market Watch”. You can call it whatever you like.
ParagonMarketWatch

In this age of Zillow, Trulia, Redfin, and the countless apps hitting the market which afford your clients the luxury of tracking the market without your help, you can’t afford to let this opportunity slip you by. Brokers of every company in the Bay Area should be jumping on this offering, as simply put…it’s a no-brainer.

For more information about The Goods, visit www.theGoods-SF.com.

Writers, Photographers, Videographers…We Want Your Stuff!

Is this your turf?
sf_gold
[Image Source: Ork Posters]

Do you love this city as much as we do? Do you have something to say about it? Something to share, but simply don’t have the audience to get your voice heard? Do you love taking pictures of this wonderful city, it’s people, places, and happenings? Do you have mad video skills and want to share what you’ve created? Do you think you’re the sh*t when it comes to what is new and hip in San Francisco, and want to prove it? Do you fancy yourself a writer? Do you like interviewing your neighbors or random people on the street? If so, we want you, your words, your photos, your videos, your San Francisco. Because it’s really not about us. Never has been, never will be, and we have the audience for your voice to be heard.

Although we have long been a blog focused entirely on San Francisco real estate, we’d like to change that. Change is good. Change makes you think. Change makes us who we are. Change makes cool things happen. We need your help and are happy to help you in return.

If you’re interested in sharing what you do publicly, have an interest in being part of something new, want to contribute to a larger community dedicated to bringing all good (and bad) things San Francisco has to offer, please contact us as soon as you can. You can email theFrontSteps@gmail.com, or contact me, Alex Clark (the editor) via phone or text anytime: 415-254-5351. I’ll be happy to share the “vision” of what theFrontSteps can become, and happy to discuss compensation, commitment, and timing.

Good things come to those who don’t wait…so don’t wait! Let’s do this.

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net