Category Archives: Announcements

theFrontSteps.com

Check Out My New Logo!

In case you haven’t seen it already, I’m pleased to introduce my new logo that you’ll start to see around the internets and on the streets of San Francisco.

This is by far the coolest thing to come out of San Francisco Real Estate in at least 12 years, and I’m proud to show my San Francisco colors. Oh wait, I need a rainbow one too. :-)

What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple.

The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide their clients with what they need, and should expect, from their agent…time sensitive, factual, market data that pertains to the area in which their property is located, or the area where they would like to be. We’d like to put an end to unnecessary print marketing (think of the trees!), stop the sending of mugshot branded magnets, notepads, Zagat Guides, coffee mugs, and all the other crap clients don’t need, or necessarily want from their real estate agent. Keep in front of your clients with valuable real-time market data they can use.

The Goods will provide your company with a new link every two weeks to newly listed, as well as recently sold property data your clients can browse by location, property type, price, beds, baths and DOM. You can include the link in your marketing pieces, and also receive a raw html snippet/preview of the data to include in your marketing, inviting your clients to click through and track sales in their area.

Paragon Real Estate Group is the first to adopt and use this great new product for their agents’ clients, and positive feedback is already rolling in.

-The Goods is a terrific tool for our agents to deliver to our clients: It’s fast and easy to use and it provides our clients with extremely timely and valuable information about new listings and what’s selling in the market, which is at the top of the list of resources our clients want most from us. -Patrick Carlisle, Chief Marketing Analyst, Director of Business Development, Paragon Real Estate Group

Here is a sample of how Paragon incorporates it into their marketing. You’ll notice they call it “Market Watch”. You can call it whatever you like.
ParagonMarketWatch

In this age of Zillow, Trulia, Redfin, and the countless apps hitting the market which afford your clients the luxury of tracking the market without your help, you can’t afford to let this opportunity slip you by. Brokers of every company in the Bay Area should be jumping on this offering, as simply put…it’s a no-brainer.

For more information about The Goods, visit www.theGoods-SF.com.

Writers, Photographers, Videographers…We Want Your Stuff!

Is this your turf?
sf_gold
[Image Source: Ork Posters]

Do you love this city as much as we do? Do you have something to say about it? Something to share, but simply don’t have the audience to get your voice heard? Do you love taking pictures of this wonderful city, it’s people, places, and happenings? Do you have mad video skills and want to share what you’ve created? Do you think you’re the sh*t when it comes to what is new and hip in San Francisco, and want to prove it? Do you fancy yourself a writer? Do you like interviewing your neighbors or random people on the street? If so, we want you, your words, your photos, your videos, your San Francisco. Because it’s really not about us. Never has been, never will be, and we have the audience for your voice to be heard.

Although we have long been a blog focused entirely on San Francisco real estate, we’d like to change that. Change is good. Change makes you think. Change makes us who we are. Change makes cool things happen. We need your help and are happy to help you in return.

If you’re interested in sharing what you do publicly, have an interest in being part of something new, want to contribute to a larger community dedicated to bringing all good (and bad) things San Francisco has to offer, please contact us as soon as you can. You can email theFrontSteps@gmail.com, or contact me, Alex Clark (the editor) via phone or text anytime: 415-254-5351. I’ll be happy to share the “vision” of what theFrontSteps can become, and happy to discuss compensation, commitment, and timing.

Good things come to those who don’t wait…so don’t wait! Let’s do this.

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net

Attention San Francisco Skiers / Boarders! Teton Gravity Research “Dream Factory” Plays Tomorrow Night!

Fellow ski fanatics and adrenaline junkies that live in and around San Francisco, you will not want to miss this movie!

Back in the day it was always Warren Miller that did his thing to get us all amped up for the season, but there have been new players chomping at his heels for years and TGR certainly puts the pressure on Warren big time…I’d even go so far as to say surpasses (easily). The movies are high excitement, well edited, and a damn good time when you watch them on the big screen amongst fellow skiing / boarding fanatics.

So get yourself down to the Palace of Fine Arts tomorrow (10/30) evening and prepare to have your mind blown!

Tell your friends to join you to make it that much more fun, and get yourself a pair of Armada Skis (ask me which ones I prefer) to help you rip it up this season.

-Dream Factory Tour And Ticket Sales (Online), San Francisco Palace of Fine Arts

List Your Home, Go To The U.S. Open Golf Championship At The Olympic Club, San Francisco

So I’m sitting here with these U.S. Open passes in my hand, and I’m wondering if anyone was on the fence about listing their home for sale in the next couple of weeks. Perhaps this will entice. I have room for one person to accompany me on Thursday, and another on Saturday (maybe even Sunday).

We can work out the details, but essentially if you sign a listing with me in the next day or two, I will take you to the U.S. Open of Golf. You must intend to sell your property, rather than simply sign a listing, go to the Open, cancel the listing. Pretty simple.

It’s a win, win, win, win. You get your home, condo, or multi-unit property sold, the market gets much needed inventory, my kids get new shoes, and you get in to the U.S. Open for free (including member hospitality areas, and free beer).

Drop me a line (alexclark@gmail.com) if you’re ready to do this, or call 415-254-5351.

Please note: you must like to drink beer, watch golf, and have a good time.

San Francisco Association Of Realtors Finally Incorporates Facebook/Twitter Sharing Directly From MLS. Still Trying To Keep Control, However

The San Francisco Association of Realtors and our local MLS are FINALLY getting in touch with reality. That reality being, sharing a listing on Facebook and Twitter should not mean having to go to yet another third party to make it easy.

Listings can now be posted on Facebook and Twitter directly from SFARMLS. The icons for Facebook and Twitter are displayed in the Links section of the Listing Detail page just beneath the listing’s photos. Please note that only listing agents will be able to view and use the social media links for their own listings. Users can click the Facebook and Twitter icons to be taken to the corresponding social media site. If they are already logged into Facebook or Twitter on their computer, they will be automatically redirected to the post editor. If they are not logged in, the site will ask for the user’s credentials. Once they are on the site, they will redirect to the post editor. A public link to the listing, as well as basic information on the property, will show on the user’s Facebook or Twitter page with any agent comments.

All it took for them to get on board was a multi billion dollar IPO. Still trying to hold on to a sliver of control however, “Please note that only listing agents will be able to view and use the social media links for their own listings.” Isn’t the whole point of social media to get more exposure?

Why wouldn’t I want other agents to share my listings on their Facebook profiles? All they have to do is grab the link and they can share it that way anyway. In fact, why wouldn’t MLS want a Facebook or Twitter icon to go on every listing page, so anyone anywhere can share that listing with someone else? Why bother with the “only with their own listings” bull shit? Just let it go man!

2701 Broadway, On San Francisco’s Billionaire Row, Finds Its Billionaire Buyer

It’s big news for the Billionaires on Broadway. We have it on good intel that 2701 Broadway, a little house on the hill just down the street from the likes of the Gettys, Trainas, and Ellisons of the world (and let’s not forget a Monster of Rock), has found a buyer ponying up an undisclosed amount of cash (originally asking $32,000,000 then reduced to $28,500,000 and no longer listed on MLS) for this one of a kind, meticulously remodeled home, last sold in 1998 for $5,500,000.

Break out the bubbly, and call it all cash (pocket change really), some new billionaires are moving to Broadway’s Billionaire Row.











To the gentleman that said to me when visiting this home at 3577 Pacific (before it came on the market) “Zephyr Real Estate doesn’t have clients for this…” You’re right, Zephyr has clients for this instead. Congratulations to Anna and Dennis of Zephyr Real Estate for bringing the buyer to 2701 Broadway.

Just need that invitation to the housewarming party, and we’ll bring the Cazadores for fresh lime margaritas on the deck overlooking San Francisco, the Golden Gate Bridge, and the beautiful Bay!

-2701 Broadway, 7 bed, 7 bath, 16,400 sqft, asking $28,500,000 [MLS]
-Kirk Hammett Finds Buyer For His Pacific Heights Monster Den [theFrontSteps]

So You’re Wondering What The Property Across The Street Sold For? I Gotcha Covered.

Recent sales…it’s what everybody wants to know. It’s what I get asked when I go to dinner. It’s what I get asked when I’m out surfing. It’s what I get asked when I’m sitting on the ski lift. “What did X property sell for?”

Because of this very question that continues to perplex even the most tuned-in San Francisco real estate agent, I started a newsletter about 9 years ago. That newsletter was called sfnewsletter. The whole point was to provide a weekly snapshot of everything in San Francisco that just came on the market, and everything in San Francisco that just sold. The newsletter was sent to tens of thousands of people, and was a screaming success. It’s only natural that it was plagiarized.

Hill & Co. now has a newsletter that is almost a spitting image, and the company where I hang my license (Zephyr Real Estate) has it’s own carbon copy. So I decided I didn’t need to write the content any more, and I’d just let Zephyr do it for me, because it’s really not the content all of the readers want, it’s the data. What listed, what sold…sortable by district, and property type. However, because the Multiple Listing Service has “real time” sold data under strict lock and key, you can’t just access it from anywhere. You gotta be connected to a Realtor.

Therefore, I extend an invitation to all of you to begin receiving these sold updates in your inbox every other week. There are two catches: 1) I need your email. 2) If you receive the data from me, and then choose to buy or sell a home with a different agent that doesn’t provide you valuable information like this, I will send my cousin Guido out to your house, and he will bust your knees. Deal?

If you’d like to be added to the distribution list, just shoot me an email, and state in the subject “Please add me to your real estate newsletter“. Trust in the fact that I will simply add you to the newsletter and not email you to constantly solicit your business, and I certainly will not sell or re-distribute your email to anyone. In return, I will trust that you contact me when you are ready to buy or sell San Francisco real estate. It’s a win-win.

-Just sold data. This link expires with each newsletter, so you gotta get on the list. ;-)
-Sign up for real estate newsletter

A Message To San Francisco Real Estate Agents…

PocketListings.net is now FREE.

We are proud to say, we have secured an additional “Angel Investment” and can now offer our service to you FREE OF CHARGE. That’s right. PocketListings.net and all of the wonderful things we have created for you to do more deals and give your clients an alternative means to listing property for sale is 100% free to use, and incredibly easy to join.

We hope you and your colleagues take advantage of the opportunity placed in front of you to get on your way to more closed transactions. We encourage you to think outside of the box that we have all been forced to work in for so many years, and realize EXPOSURE and NETWORKING (the #1 and #2 methods to sell property), can (and will) come through participation on our site. Use PocketListings.net to your advantage and help your sellers sell, and your buyers find what they need.


Go ahead. It’s FREE!

-PocketListings.net Tutorial
-PocketListings.net