What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple.

The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide their clients with what they need, and should expect, from their agent…time sensitive, factual, market data that pertains to the area in which their property is located, or the area where they would like to be. We’d like to put an end to unnecessary print marketing (think of the trees!), stop the sending of mugshot branded magnets, notepads, Zagat Guides, coffee mugs, and all the other crap clients don’t need, or necessarily want from their real estate agent. Keep in front of your clients with valuable real-time market data they can use.

The Goods will provide your company with a new link every two weeks to newly listed, as well as recently sold property data your clients can browse by location, property type, price, beds, baths and DOM. You can include the link in your marketing pieces, and also receive a raw html snippet/preview of the data to include in your marketing, inviting your clients to click through and track sales in their area.

Paragon Real Estate Group is the first to adopt and use this great new product for their agents’ clients, and positive feedback is already rolling in.

-The Goods is a terrific tool for our agents to deliver to our clients: It’s fast and easy to use and it provides our clients with extremely timely and valuable information about new listings and what’s selling in the market, which is at the top of the list of resources our clients want most from us. -Patrick Carlisle, Chief Marketing Analyst, Director of Business Development, Paragon Real Estate Group

Here is a sample of how Paragon incorporates it into their marketing. You’ll notice they call it “Market Watch”. You can call it whatever you like.
ParagonMarketWatch

In this age of Zillow, Trulia, Redfin, and the countless apps hitting the market which afford your clients the luxury of tracking the market without your help, you can’t afford to let this opportunity slip you by. Brokers of every company in the Bay Area should be jumping on this offering, as simply put…it’s a no-brainer.

For more information about The Goods, visit www.theGoods-SF.com.

Writers, Photographers, Videographers…We Want Your Stuff!

Is this your turf?
sf_gold
[Image Source: Ork Posters]

Do you love this city as much as we do? Do you have something to say about it? Something to share, but simply don’t have the audience to get your voice heard? Do you love taking pictures of this wonderful city, it’s people, places, and happenings? Do you have mad video skills and want to share what you’ve created? Do you think you’re the sh*t when it comes to what is new and hip in San Francisco, and want to prove it? Do you fancy yourself a writer? Do you like interviewing your neighbors or random people on the street? If so, we want you, your words, your photos, your videos, your San Francisco. Because it’s really not about us. Never has been, never will be, and we have the audience for your voice to be heard.

Although we have long been a blog focused entirely on San Francisco real estate, we’d like to change that. Change is good. Change makes you think. Change makes us who we are. Change makes cool things happen. We need your help and are happy to help you in return.

If you’re interested in sharing what you do publicly, have an interest in being part of something new, want to contribute to a larger community dedicated to bringing all good (and bad) things San Francisco has to offer, please contact us as soon as you can. You can email theFrontSteps@gmail.com, or contact me, Alex Clark (the editor) via phone or text anytime: 415-254-5351. I’ll be happy to share the “vision” of what theFrontSteps can become, and happy to discuss compensation, commitment, and timing.

Good things come to those who don’t wait…so don’t wait! Let’s do this.

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net

Attention San Francisco Skiers / Boarders! Teton Gravity Research “Dream Factory” Plays Tomorrow Night!

Fellow ski fanatics and adrenaline junkies that live in and around San Francisco, you will not want to miss this movie!

Back in the day it was always Warren Miller that did his thing to get us all amped up for the season, but there have been new players chomping at his heels for years and TGR certainly puts the pressure on Warren big time…I’d even go so far as to say surpasses (easily). The movies are high excitement, well edited, and a damn good time when you watch them on the big screen amongst fellow skiing / boarding fanatics.

So get yourself down to the Palace of Fine Arts tomorrow (10/30) evening and prepare to have your mind blown!

Tell your friends to join you to make it that much more fun, and get yourself a pair of Armada Skis (ask me which ones I prefer) to help you rip it up this season.

-Dream Factory Tour And Ticket Sales (Online), San Francisco Palace of Fine Arts

List Your Home, Go To The U.S. Open Golf Championship At The Olympic Club, San Francisco

So I’m sitting here with these U.S. Open passes in my hand, and I’m wondering if anyone was on the fence about listing their home for sale in the next couple of weeks. Perhaps this will entice. I have room for one person to accompany me on Thursday, and another on Saturday (maybe even Sunday).

We can work out the details, but essentially if you sign a listing with me in the next day or two, I will take you to the U.S. Open of Golf. You must intend to sell your property, rather than simply sign a listing, go to the Open, cancel the listing. Pretty simple.

It’s a win, win, win, win. You get your home, condo, or multi-unit property sold, the market gets much needed inventory, my kids get new shoes, and you get in to the U.S. Open for free (including member hospitality areas, and free beer).

Drop me a line (alexclark@gmail.com) if you’re ready to do this, or call 415-254-5351.

Please note: you must like to drink beer, watch golf, and have a good time.

San Francisco Association Of Realtors Finally Incorporates Facebook/Twitter Sharing Directly From MLS. Still Trying To Keep Control, However

The San Francisco Association of Realtors and our local MLS are FINALLY getting in touch with reality. That reality being, sharing a listing on Facebook and Twitter should not mean having to go to yet another third party to make it easy.

Listings can now be posted on Facebook and Twitter directly from SFARMLS. The icons for Facebook and Twitter are displayed in the Links section of the Listing Detail page just beneath the listing’s photos. Please note that only listing agents will be able to view and use the social media links for their own listings. Users can click the Facebook and Twitter icons to be taken to the corresponding social media site. If they are already logged into Facebook or Twitter on their computer, they will be automatically redirected to the post editor. If they are not logged in, the site will ask for the user’s credentials. Once they are on the site, they will redirect to the post editor. A public link to the listing, as well as basic information on the property, will show on the user’s Facebook or Twitter page with any agent comments.

All it took for them to get on board was a multi billion dollar IPO. Still trying to hold on to a sliver of control however, “Please note that only listing agents will be able to view and use the social media links for their own listings.” Isn’t the whole point of social media to get more exposure?

Why wouldn’t I want other agents to share my listings on their Facebook profiles? All they have to do is grab the link and they can share it that way anyway. In fact, why wouldn’t MLS want a Facebook or Twitter icon to go on every listing page, so anyone anywhere can share that listing with someone else? Why bother with the “only with their own listings” bull shit? Just let it go man!

2701 Broadway, On San Francisco’s Billionaire Row, Finds Its Billionaire Buyer

It’s big news for the Billionaires on Broadway. We have it on good intel that 2701 Broadway, a little house on the hill just down the street from the likes of the Gettys, Trainas, and Ellisons of the world (and let’s not forget a Monster of Rock), has found a buyer ponying up an undisclosed amount of cash (originally asking $32,000,000 then reduced to $28,500,000 and no longer listed on MLS) for this one of a kind, meticulously remodeled home, last sold in 1998 for $5,500,000.

Break out the bubbly, and call it all cash (pocket change really), some new billionaires are moving to Broadway’s Billionaire Row.











To the gentleman that said to me when visiting this home at 3577 Pacific (before it came on the market) “Zephyr Real Estate doesn’t have clients for this…” You’re right, Zephyr has clients for this instead. Congratulations to Anna and Dennis of Zephyr Real Estate for bringing the buyer to 2701 Broadway.

Just need that invitation to the housewarming party, and we’ll bring the Cazadores for fresh lime margaritas on the deck overlooking San Francisco, the Golden Gate Bridge, and the beautiful Bay!

-2701 Broadway, 7 bed, 7 bath, 16,400 sqft, asking $28,500,000 [MLS]
-Kirk Hammett Finds Buyer For His Pacific Heights Monster Den [theFrontSteps]

So You’re Wondering What The Property Across The Street Sold For? I Gotcha Covered.

Recent sales…it’s what everybody wants to know. It’s what I get asked when I go to dinner. It’s what I get asked when I’m out surfing. It’s what I get asked when I’m sitting on the ski lift. “What did X property sell for?”

Because of this very question that continues to perplex even the most tuned-in San Francisco real estate agent, I started a newsletter about 9 years ago. That newsletter was called sfnewsletter. The whole point was to provide a weekly snapshot of everything in San Francisco that just came on the market, and everything in San Francisco that just sold. The newsletter was sent to tens of thousands of people, and was a screaming success. It’s only natural that it was plagiarized.

Hill & Co. now has a newsletter that is almost a spitting image, and the company where I hang my license (Zephyr Real Estate) has it’s own carbon copy. So I decided I didn’t need to write the content any more, and I’d just let Zephyr do it for me, because it’s really not the content all of the readers want, it’s the data. What listed, what sold…sortable by district, and property type. However, because the Multiple Listing Service has “real time” sold data under strict lock and key, you can’t just access it from anywhere. You gotta be connected to a Realtor.

Therefore, I extend an invitation to all of you to begin receiving these sold updates in your inbox every other week. There are two catches: 1) I need your email. 2) If you receive the data from me, and then choose to buy or sell a home with a different agent that doesn’t provide you valuable information like this, I will send my cousin Guido out to your house, and he will bust your knees. Deal?

If you’d like to be added to the distribution list, just shoot me an email, and state in the subject “Please add me to your real estate newsletter“. Trust in the fact that I will simply add you to the newsletter and not email you to constantly solicit your business, and I certainly will not sell or re-distribute your email to anyone. In return, I will trust that you contact me when you are ready to buy or sell San Francisco real estate. It’s a win-win.

-Just sold data. This link expires with each newsletter, so you gotta get on the list. ;-)
-Sign up for real estate newsletter

A Message To San Francisco Real Estate Agents…

PocketListings.net is now FREE.

We are proud to say, we have secured an additional “Angel Investment” and can now offer our service to you FREE OF CHARGE. That’s right. PocketListings.net and all of the wonderful things we have created for you to do more deals and give your clients an alternative means to listing property for sale is 100% free to use, and incredibly easy to join.

We hope you and your colleagues take advantage of the opportunity placed in front of you to get on your way to more closed transactions. We encourage you to think outside of the box that we have all been forced to work in for so many years, and realize EXPOSURE and NETWORKING (the #1 and #2 methods to sell property), can (and will) come through participation on our site. Use PocketListings.net to your advantage and help your sellers sell, and your buyers find what they need.


Go ahead. It’s FREE!

-PocketListings.net Tutorial
-PocketListings.net

First Ever San Francisco – Lake Tahoe Real Estate Caravan And Ski Extravaganza


[R.I.P. Jamie Pierre]

We’re falling into ski season, and you all know I love me some powder. Many of you also know I grew up in Reno Nevada, with Lake Tahoe as my backyard. I learned to ski at the ripe old age of two, I raced, I burned out, I switched to snowboarding, and now I’m back on the two planks. And I can’t get enough.

I know many of you fellow San Franciscans feel the same way, and enjoy all of the same things I love about our proximity to Lake Tahoe. Being in real estate, I also know many of you have extra cash to burn and dream of owning your own slice of Tahoe heaven that frequently gets buried under multiple feet of snow. That’s why, with the help of my connections up Tahoe way, we want to get you your Lake Tahoe ski pad.

The plan: Spend a day (or more) skiing (with me and some local Tahoe rippers), go see property with proximity to Tahoe ski areas, grab cocktails, make offers, drink champagne (choke champagne powder), invite friends, ski more, and live the Tahoe dream.

The thoughts are preliminary at this point, but far enough along that connections up Tahoe way have been established, homes are being scouted, vans can be rented, and we just need you.

The question is, “Would you, or anyone you know, be interested in taking part in the first ever San Francisco-Lake Tahoe real estate caravan and ski extravaganza?” Feel free to share your yes / no, and thoughts in the comments below, or contact me directly to be kept in the loop or share thoughts privately. With any luck, we can put this together before the snow gets too deep and the “Out of Office Auto Replies” start kicking in.

Pray for snow!

Maybe we’d all be so lucky as to score days like this:

mobilerider.embedVideo(174, 53867 ,”, 520, 330, ‘osmf’, {extras:’skin:tahoetv,muteOn:,autoplay:0,autohide:1′});

[Snowboarders obviously welcome too. We don't discriminate.]

Would You Like Your Property Listed On theFrontSteps.com?

I get at least one email each week from a different person or reader asking me to give their property that is currently for sale some exposure on theFrontSteps.com. I’m flattered. But unless your property is of utter and complete jaw dropping significance, if you would like your property featured on my blog, it’s simple, don’t list with the other agent, list your property for sale with me. Not only will you get exposure here, but I’ll expose the hell out of it on the other networks of which I am a part. It will also be on Trulia, Zillow, Realtor.com, and likely show up in more online searches for your address, as a result of the keyword post I can do for it here.

So before you sign that listing agreement with another agent who is selling you on the glossy brochures that end up in recycling (often in landfill), or a fancy website that simply floats out in cyberspace, remember that print advertising is pretty much dead, and Google, Trulia, Zillow, and keyword search are king. More than 80% of home buyers begin and end their home search online, so you have every reason to want to be on theFrontSteps.com, and I’d be happy to help get you here.

I am an industry leader in San Francisco blogging and web traffic, and my brokerage, Zephyr Real Estate, is also number one when it comes to internet, search engine optimization, and generally capturing buyers where it matters most…on the internet.

If you still decide to list your property for sale with another San Francisco agent (it’s cool, I won’t take it personally), that agent is free to contact me directly and request that I advertise your property here (for a fee). If you’d still like to try to get me to blog about your property, send it as a “tip”, and you’ll likely have better luck getting featured on this site.

As always, thanks to all of the loyal readers I have, and the many clients that have chosen to work with me already. At some point, I won’t be as busy as I am now, and will pick up blogging where I left off. With that, I end the gloating and will go back to being my humble old self.

Cheers!

Alex

Contact Me…

PocketListings.net Version 2.0 Goes Live: Introduces Real Estate Match™; Privacy Options; Sharing; Saved Search; Email Alerts; Principals Only; More!

I’m pleased to announce the rollout this past weekend of PocketListings.net version 2.0!

It is jam-packed with new features to help you, the agent, do more deals, and give you, the client, more options when selling and searching for real estate. There is a fabulous tutorial on all of the great new features and how they work, so please take five minutes of your day and check it out.

Some major new features to highlight:

Real Estate Match™: As buyers and sellers post to the site, we do a little Match.com magic to match criteria and facilitate a potential transaction. Agents can post any property they have that is not listed on MLS, and ALL of their buyers looking for homes. If no matches are found immediately, when some do show up, emails will be sent. It’s online dating for real estate.

Privacy Options On Posts: Pocket listings are tricky in that some clients want the most exposure possible, while others want little to none, but they still want their property sold. When an agent posts a pocket listing on our site it is immediately searchable, but agent controls what information about the property to share, and with whom.

Principals Only: Inspired by our friends in commercial real estate, we give you the option to request anybody that contact you act as a Principal.

Saved Searches For Members: Do a search, save it. Refer to it later. Get emailed when posts fitting that criteria show up on our site. Simplifying your success.

Sharing with Social Networking: Whether you are the person that posted, or you’re someone browsing our site and you come across an opportunity that you absolutely must share, we make it easy. Using third party applications you can “Like” or “Send” any posts via Facebook, and share or repost via Twitter, LinkedIn, email, Digg, Stumbleupon, and so much more. Do a post, spread the word, and tell those in your circle to spread the word too.

Email Notifications of New Matches: Whether you save a search, or posted to our site and we’re looking for matches for you, we’ll notify you via email when something shows up on our site that might be a match.

How We Use Twitter To Get Posts More Exposure And Deliver Results In Real Time: It’s pretty simple really. Every post that hits our site is fed to our Twitter profile. It becomes searchable and we create hashtags for the city (#city) and a unique hashtag for our site that allows Twitter followers to see results only in their city of interest (#plcity). The more followers we get (and we’re getting a lot), the more exposure you get to your post (respecting your privacy options).

Those are just a couple of the big new features we released with this version. We actually have several more features lined up that we’re hoping to release as soon as possible.

We’ve already been written up in Top Agent Magazine, and press inquiries are coming in. The bottom line is that there is more real estate opportunity out there than what is on MLS, and clients deserve an alternative. Please help us help you by spreading the word and using our site today!

-PocketListings.net Tutorial
-PocketListings.net
-Top Agent Magazine

88 King Street #106 Hits MLS…I’m Claiming Best Unit Currently For Sale At The Towers At Embarcadero South

[Update: Sold for $790,000]





You all had your chance to nab this amazing condo in the heart of South Beach when I first signed the listing and shared it as a pocket listing. Now it’s on the MLS, and I’m claiming it’s the nicest unit currently for sale in the building (Towers at Embarcadero South). True, that is my opinion, and this is my listing, but I consider myself to have good taste.



The unit itself is loft style, 1293 square feet, updated (modern) kitchen, two bedrooms, two baths (both updated), bonus room perfect for office or extra storage, street entrance with southeast facing patio, BBQ Area, Club Room, Exercise Course, Gym, Roof Deck, Spa/Hot Tub, and so much more. It is truly a unique property in arguably one of the city’s best locations.

Price is set at $799,000. HOA dues are $839/month, and include: High Speed Wireless Internet, 24 Hour Doorman, Garbage, Grounds Maintenance, Homeowners Insurance, Outside Management, Security Service, Water, BBQ Area, Club Room, Exercise Course, Gym, Roof Deck, Spa/Hot Tub use.















Don’t miss your chance to get yourself or your friends into this property and live the South Beach life!
[UPDATE: Property is in contract.]

-88 King Street, Unit 106, 2 bed, 2 bath, 1 pk, $799,000 [MLS]

Rip Curl Pro Search San Francisco Surf Contest

Don’t be fooled by other agents trying to sell you an ocean view home on the Great Highway. That would be a monumental waste of money if your purchase is based on proximity to the contest. The Rip Curl Search San Francisco is supposed to happen at the north end of Ocean Beach often referred to as Kelly’s Cove/VFWs…somewhere around here.

So your best chance at buying a pad with a view to the contest rests in this building right here (855 La Playa), and there happens to be a few (very inexpensive) choices at the moment.

Bring binoculars, if da waves are big, dey gonna be far out in da wata.

Follow The PocketListings.net BLOG And Support Our Endeavor

It’s no secret I wear many hats. I am a Realtor here in San Francisco, I run this here blog, I’m a dad, and now I have a new project, PocketListings.net. I’ve been scolded by some of you readers for not posting here enough, and I’ve been scolded for posting too much about all the great opportunities popping up on PocketListings.net. What is a guy supposed to do!? Damned if I do, damned if I don’t.

I will do my best to continue to post here about all things San Francisco, particularly San Francisco real estate. But our new version of PocketListings.net is just around the corner and when it goes live, I’m all in. So rather than hearing from you all about how little I’m doing on theFrontSteps, I’d appreciate support and your help spreading the word about how much we’re doing with PocketListings.net, and how much more information and opportunities will present themselves for you…the buyer and seller.

The first step to supporting this endeavor would be to follow the PocketListings.net BLOG. Add it to your readers, subscribe to receive updates via email, and bookmark it. Other bloggers, feel free to grab any posts we do there and share with your readers. Please link to it, Tweet about it, and share it on Facebook.

We have gained considerable traction already on PocketListings.net. We expect the site to grow much more rapidly and steadily with the release of our next version, and the BLOG is our sounding board. So get to know the BLOG, tell your friends about it, and better yet…keep an eye on the mother ship: PocketListings.net.

Thank you,
alex

-PocketListings.net
-Facebook.com/pocketlistings
-Twitter.com/pocketlistings
-PocketListings BLOG

Nominate theFrontSteps (Alexander Clark) As “San Francisco’s Most Valuable Blogger”…Thanks!

A little recognition is always nice. Dear readers, please take a second to nominate theFrontSteps for Most Valuable Blog in San Francisco. After all these years of providing all of this real estate and San Francisco insight, I’d really appreciate it. I suppose theFrontSteps fits under the categories, Lifestyle, Local Affairs, and Everything Else.

Thank You!

Nominate theFrontSteps and Alexander Clark as Most Valuable Blogger

Opportunity For Fence Sitting Sellers And Desperate Buyers

Are you somebody that lives in San Francisco, has a home that is either on one level or contains an elevator, and you’ve been on the fence about selling your home? PocketListings.net has a buyer for you, they aren’t picky about their neighborhood, and they have $2,000,000 to spend.

Maybe you are a resident living in Pacific Heights, Sea Cliff, Cow Hollow, or Presidio Heights and you don’t want all the hullabaloo of listing on MLS, but you’d love for a buyer to come take a look at your home. PocketListings.net has a couple of those multi-million dollar buyers too.

Are you a buyer looking for a two unit building in the Marina? PocketListings.net has that too!

The moral of this story is if you are a buyer or seller anywhere in the United States, and especially in San Francisco (our hottest market), you should not only be visiting the site yourselves, but telling your real estate agent to do the same. There are opportunities galore, and it’s getting better every day!

-Single Family Home Buyer Needing One Level Or Elevator Home
[PocketListings.net]
-Pacific Heights, Presidio Heights, Cow Hollow, Sea Cliff Buyer [PocketListings.net]
-Marina Two Unit Building “Not On MLS”, $2,800,000 [PocketListings.net]

Zephyr Real Estate First To Go Mobile, Give You (Buyers/Sellers) The Goods

We all know the importance of getting a jump on the competition, and I’m pleased to announce the company where I hang my license continues to lead the way. Zephyr Real Estate’s newly launched mobile website is now fully live.

From your smartphone (iPhone, Droid, Blackberry, etc.), just go to: http://www.zephyrsf.com

Some highlights/features not to be missed:
-The mobile website works from any smartphone, not just iPhone and Droid. You can access it from your Palm, Blackberry, Windows Phone, etc.
-When you visit zephyrsf.com from a smartphone, it automatically detects that you’re on a smartphone (and which one you’re on) to serve up the right version of the site. No other SF brokerage has this functionality…NOT EVEN REDFIN!
-The login/registered user experience is available via the mobile site, so you can search solds, save searches, add properties to favorites, view new matches, change your password, etc. all from your mobile device.
-Zephyr is still the only brokerage to have the very cool ‘home tour’ function, wherein multiple properties can be added to a ‘tour’, a starting address entered, and then Zephyr will generate point-to-point directions from one property to the next creating a fully complete tour of all properties. This is even better on the new mobile website because you can easily take the directions with you right on your phone.

How’s that for setting the bar…

San Francisco Pocket Listings, Not On MLS Opportunities, And Buyers Looking!

I’ve been resisting the urge to continually share the opportunities popping up in San Francisco on my new venture, PocketListings.net, but I can’t hold back. Here is a summary of what is going on “behind the scenes” in San Francisco real estate that we’re gradually bringing to center stage.

-Thirty-three hundred square feet in Pacific Heights for $2,875,000:

-A “creative buyer looking for development opportunities…flexible on property type and price.

-Three bedroom Potrero Hill Condominium For Sale, but not on MLS.

-Telegraph Hill Buyer looking to be on the East Slope, and desiring views. Price up to $2,000,000.

-One bedroom condo in Dolores Heights, very much for sale, but also “not on MLS”.

-Should you find yourself itching to move to Marin, here is a nice 4 bedroom, 4 bath home with 4 Car Parking, also “not on MLS”.

-If you want to get way the hell out of dodge, perhaps this Daytona Beach, Florida “family compound” is for you.

I could go on and on, but I’ll stop there. The moral to the story is that what you see on MLS is not close to the entire picture, AND PocketListings.net is pioneering a platform to give the buyer a voice. We plan on completing the real estate circle, if you will. Think of the countless properties that could be marketed before MLS, thousands that get withdrawn or expired from MLS, bank foreclosure inventory, and so much more. If you’re an agent, I’d encourage you to use it, and if you’re a principal, I’d encourage you to browse it, then tell your agent to join!

-PocketListings.net

Vodka, Eggs, Hefe Weizen, And Crab…Oh My! Happy Easter!

I am off for the Easter Holiday Weekend, so I thought I’d share a little taste of how it goes down in Casa Clark.



Everyone that is in attendance at the feast is given a one of a kind egg designed and colored by someone else in the family the day before. Find your egg, sit down, drink Vodka, toast the good life, and forget the stress (everyone has to make a toast…and we have a big family). Chase with delicious seafood (Crab, Shrimp, Oysters…), and excellent German Hefe Weizen! A little bit of Russian and German tradition makes for a great time.

Happy Easter all! I look forward to working with all of you whether buying or selling, so please keep contacting me with all of your real estate needs, whether buying or selling. It puts Vodka on the table at family gatherings, and I can’t thank you enough!

And yes, we always have room for you at the table, and plenty of eggs in the basket.