theFrontSteps – San Francisco

Some of the new monikers have bubbled up from popular culture, others have the whiff of real estate marketing euphemism, and some are a return to names that stuck despite trendsetters’ efforts to change them. Since Realtors have been given the power to rename some of San Francisco’s neighborhoods, we thought we’d share the one [...]

Judging by the hand-writing, we’d say the author of this love letter was female, approximately 38-45 years old (not a Cougar), mother of….we’ll say two, likely drives a Volvo or Mercedes “SUV”, we’re thinking blond hair, light colored eyes, ponytail, and definitely not the life of the party. You? Happy Friday…somebody needs a f*cking cocktail! [...]

-118 Vernon, 2 bed, 1 bath, SFR, $399,000

We were fans at Usonian, but if you must…the whip cream on top: Polished concrete floors; radiant heating; chef’s kitchen; custom walnut cabinetry; multiroom sound system; remodeled bath with handcrafted Heath tile; Sub-Zero refrigerator with glass front; Viking convection oven; Miele range; 2,344 sqare feet all on one level; two car side-by-side garage. Some history [...]

It was years ago when we broke the news of a luxury fractional ownership in the heart of San Francisco, and here we are again. The Odeon is back on the screen and the penthouse is coming to an MLS near you (assuming you live in or near San Francisco). The fractional ownership of this [...]

Oh if we had time to publish these things when they’re hot off the presses. Oh well, we’re still fans of all things architecture, especially when Eichler is involved, so we’ll throw them up for your delight. Coming soon to the Lucas Valley (Marin) real estate market (and what we’d almost consider an epicenter of [...]

From the author of these graphs: The monthly sales data for Subdistrict 5E (Cole Valley/Parnassus/Ashbury Heights) is so low that running percentage declines off of median values, as I did for Noe Valley, would have been worthless. As several of your readers and I myself pointed out, it’s hard to draw conclusions when there are [...]

Where readers ask, and we (the community) try to answer: Yes – people are obsessed with cost per square foot – why or why shouldn’t we concern ourselves with that statistic? Thanks! Thanks for the email. Price per square foot in San Francisco and around the country, hell the world for that matter, is an [...]

We know there are many of you out there sad at the fact you may have missed out on Ritz-Carlton Residence #2203 when it came on the market at $2,600,000 over two Stalecades ago. You may have been sad then when you missed out on the price reduction after price reduction down to the most [...]

If it is ocean views that you covet (the views below actually do exist in San Francisco), or you’re searching for that perfect San Francisco surf pad, but have thus far come up empty, give us a shout. We know of a couple off market homes/condos that might be of interest to you. As for [...]