theFrontSteps – San Francisco

Whether it’s an “extremely motivated client”, or an extremely motivated agent, it’s the new age of real estate marketing…begging…and in San Francisco it’s here to stay. It’s about time we quit being subtle and get to the point. -367 31st Ave, 3 bedroom, $1,195,000 [property website] -13 Ways To Say The Same Thing: Bring Me [...]

The email to our office read, “Stunning Ocean Beach Villa”, and a link to 2006 47th Ave was included. We were expecting…well….a surprise, you know…a “villa”. Instead, we got your typical Outer Parkside “gem”. We’re gonna go out on a limb and say that when 99% of Outer Parkside home buyers (and their Realtors) are [...]

REO. Price Reduce from $399,900 Contractor special. It need renovated. Nice and Quite, one bedroom one bath on the ground floor,installed security system [as opposed to....?]. SOLD AS IS condition. Pre-qaulify loan letter from Wells Fargo Bank. HOA including the earthquake insurance. Sometimes it’s just fun to poke fun isn’t it? There is a story [...]

‘Tis the week of reader submissions and questions, and we love them! Keep ‘em coming (thefrontsteps@gmail.com). From a reader: Thanks much for the fortnightly dose of sfnewsletter. The West Portal data, in particular, was very helpful, since we rent in neighboring Forest Hills Ext. Gives us some hope… Going through the New Homes listings, I [...]

Right on the heels of our recent post a la Sophie, “A walk up the hill”, we learn that one of the little nugs she reported on went into contract as of yesterday, 565 Clipper being that little 4 bed, 3.5 bath, $2,149,000 single family nug (originally listed 10/08 for $2,599,000): The deets, with a [...]

The way an item is advertised, say, a movie, or a house, can indeed lure in the consumer. It can also amuse, annoy, or even repel. To illustrate, let’s look at Pete Hartlaub’s very funny article on movie taglines. To quote. taglines are proof that “in the minds of Hollywood marketing executives, the IQ of [...]

They asked $3,745,000 and they got….? We’ll just never know. It’s another one of those deals that closed with an asterisk (meaning sales price not disclosed). Something tells us it was close to that. It only spent 8 days on the market. – In case you’re wondering what’s all the fuss, here are the marketing [...]

It’s been around for a while, and seems to be creeping in more often, so we’re now officially declaring Realspeak a new language. Huge reduced! Elegant column front gate & stepping stones lead to this gorgeous&quality rmdled Merced Manor hme. Hugh Gourmet chefʼs ktchn w/island,hi-end stnless steel applnces,granite cntr,chrry cbnts & blt-in wineculr.3bd/2.5ba upstairs w/jaccz [...]