beach cottage

The Itsy Bitsy Teenie Weenie Million Dollar Beach Bungalow

It’s official…in San Francisco a million bucks barely buys you an (almost on the beach) beach bungalow…actually you need $1,050,000…and depending on what size waves you’re thinking of surfing at the most popular surf spot north of San Diego, you’ll want to consider ultra custom space-saving racks.

In case you’re wondering, it was listed at $699,000. It is close enough to catch the blowing Springtime Sand, so I guess you can call it a “beach bungalow”.

Surf is not up this weekend in San Francisco (Surprise!), but surely you know a friend with a boat. Happy Memorial Day weekend!

Top 20 Overbids, Underbids, and so much more, right here on The Goods.

3434 Rivera, Street, San Francisco [Property Detail Page]


Those Towers By The Bay Bridge

I would imagine there are a couple hundred thousand people every day driving to and from San Francisco on the Bay Bridge that think, “I wonder what the view is like from up there.” Well…I was just up on the 50th floor of Tower One at One Rincon Hill (425 1st St), snapped this panorama, and thought I’d share.


For a little bit more information about this building, have a look at the posts I did ages ago before the tower even had walls…and of course there are units for sale, which I can assist you with too.

Construction elevator ride up One Rincon Hill [theFrontSteps]
One Rincon Hill Topping Off Event [theFrontSteps]

Stunning Marina Condo

SOLD | 1487 Chestnut | Marina District | $1,050,000 | 24% Over

1487 Chestnut Living Room to Dining Room
1487 Chestnut Living Room to Dining Room

Holy moly did this one go great, or what!? Top floor 1 bed, 1 bath condo with its own private deeded garage in an A+ Marina District location. After kindly declining multiple attempts to pre-empt offers, we stuck to our marketing plan, got roughly 250 parties through the door, reviewed 7 offers, and just closed for $1,050,000! In case you forgot, we listed at $849,000. That’s $1111.11 per square foot, and 24% over asking. Wowza…

You might be wondering how we got so many people through the door. It’s partly the sign of the times, but also some very creative online marketing, including this post about Liquefaction Zones of San Francisco’s Marina District that gets attention to my listings, which gets people through the door and contacting me to get in. Add to that amazing staging by GiGi Park, great photos by Whistle Photography, detailed inspections and files put together by my awesome assistant, a ton of web traffic to my site already, and you have a recipe for success when it comes to selling property.

Congratulations to my seller, and also to the buyer that successfully fended off the wolves chasing after him. Well played.

As your listing agent, I am always thinking outside of the box to knock your sale out of the park, so let’s get to know one another when you’re ready to sell.

Details about this property, including full photo gallery, can be found here. To see more of my recent transactions, click here.

1487 Chestnut, Marina District 1/1/1, asking $849,000, sold $1,050,000 [theFrontSteps]
Liquefaction Zones of San Francisco’s Marina District [theFrontSteps]


San Francisco’s Top 10 Real Estate Overbids Of The Week

Just when I go ahead and claim “SF Real Estate Market Cools (sort of)“, out comes the week’s latest and greatest Top 10 Overbids:

Address BR/BA/Units DOM List Price Sold Price Overbid
714 Kansas St 3/2.00/N/A 17 $849,000 $1,750,000 106.12%
2215 California St 2/1.50/N/A 28 $1,249,000 $1,861,000 49.00%
615 Ellsworth 2/2.00/N/A 22 $749,000 $1,100,000 46.86%
2412 Funston Ave 2/1.00/ 15 $749,000 $1,085,000 44.86%
426 8th Ave 2/1.00/N/A 17 $849,000 $1,200,000 41.34%
2856 Scott St 1/1.00/3 8 $989,000 $1,333,000 34.78%
8 Mateo St 3/2.50/N/A 42 $1,095,000 $1,462,500 33.56%
1271 26th Ave 3/2.50/N/A 28 $899,000 $1,200,000 33.48%
1770 10th Ave 4/3.00/N/A 12 $1,595,000 $2,125,000 33.23%
1430 23rd Ave 3/2.50/N/A 23 $898,000 $1,190,000 32.52%

For a complete list of recent sales in your area, get The Goods, and get educated. Wondering if any properties sell UNDER asking? They do. Here are the Top 20 Underbids. And if 10 Overbids aren’t enough to spark great dinner conversation (maybe a little gambling), have a look at the Top 20 Overbids.

I probably won’t do any blogging next week, so have a great Thanksgiving everyone!


1 Ecker (16 Jessie) Unit 406 Hits The Market, Monday Open House Was Packed

You may have already seen the press my good friends over at Curbed gave to this awesome condo in the heart of downtown San Francisco (Financial District/Yerba Buena), but if not, here you go: 16 Jessie (1 Ecker) #406, Junior 1br/1ba, $495,000

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Sustainable down to its very foundation, this century-old building (1 Ecker) was painstakingly restored and updated with brand-new modern interior fixtures and finishes. This top floor, Junior 1br, 1ba unit features soaring 12′ ceilings, exposed brick, open kit/liv area, bamboo floors, Cesarstone kit countertops, espresso cabinetry, stackable Whirlpool High Efficiency W&D, Bosch Energy Star appliances, addl. storage, bike parking, & shared roof deck/bbq area. Furniture is negotiable. Walk to shops, restaurants, public transportation, Ferry Building, and so much more. This is the perfect Urban dwelling for anyone.

On a side note, this was the first ever Open House I’ve done on a Monday evening and the traffic was through the roof. Perhaps this could be the first step to getting buyers, sellers, and agents their Sundays back! Many, many of the people through the door preferred the Monday evening showing over the standard Sunday 2-4pm window for open houses, citing their inability to do anything on Sundays because this window falls smack dab in the middle of the day. My vote is to get our weekends back. What about you?

I’ll have it open again:
Thursday 4/17 from 5:30-7:30pm
Saturday 4/19 from 2-4pm (my colleague will be there)
Tuesday 4/22 from 2:30-4pm
Offers, if any, will be reviewed Wednesday 4/23 @ noon.

A Slice of 1 Ecker In Yerba Buena Can Be Yours For $495k [Curbed]

Coming Soon: 16 Jessie (1 Ecker) Unit 409 – Early Century Brick Meets 21st Century Modern In The Heart Of San Francisco

This top floor, one bedroom, one bath, ultra luxury condominium in the heart of San Francisco will be hitting the market (with any luck) on Friday August 9th [It’s now officially on the market], but since you’re a fan of theFrontSteps, you get to see it here first.


This unit is not only on the top floor, but also on the North East corner and features soaring 12 foot ceilings, open kitchen/living area, bamboo flooring, walk-in closet, custom kitchen pantry, Cesarstone kitchen countertops with bar seating, espresso cabinetry, stackable Kenmore High Efficiency Washer & Dryer, Bosch Energy Star appliances (Dishwasher, Gas Range & Hood), Samsung French Door Refrigerator, microwave, and a 64″ Samsung Plasma TV already perfectly mounted to the wall! This unit comes with additional storage, bike parking, and all of the furniture could be included as well. (Parking for one car is currently subleased nearby at 18 Lansing St for $225/mo. Although it is highly likely the sublease would be honored, it cannot be guaranteed.)


What makes 1 Ecker so attractive and in such demand? 1 Ecker (16 Jessie) is an appealing blend of modern and timeless San Francisco charm, and sustainable down to its very foundation. The original century-old building structure was painstakingly restored and updated with brand-new modern interior fixtures and finishes in every bedroom and bath. The soaring arched windows are 100% recycled, and all of the units were restored with sustainability in mind. Nestled among some of San Francisco’s tallest structures, the grand windows and high ceilings fill this residence with generous amounts of natural light, while the original brick structure is a welcome backdrop for modern, sophisticated living.

1 Ecker’s common area amenities include the comfortable rooftop lounge, with grill and plenty of seating for entertaining a large group or enjoying a quiet dinner for two. Sleek, comfortable modular seating allows for adjustment to meet your group’s needs, as art form meets function. Exotic foliage in vibrant hues frames an antique Balinese water fountain, a tranquil centerpiece. The lounge grill is ready to serve up favorites year-round.. The interior courtyard offers a stylish visual backdrop featuring exotic, vibrant foliage. Common areas are maintained by the building’s Home Owners Association, and monthly HOA dues of $500.68 for this unit help serve to keep them in pristine order. HOA dues also include water, garbage, and professional property management services.

The location of this wonderful city home (go ahead…map it) puts you steps away from tons of shops, restaurants, clubs, art museums (MOMA), theaters (Metreon), Outdoor Parks (Yerba Buena), conference centers (Moscone), World Champion baseball stadium (Go Giants!), and so much more. Multiple Zipcar® locations are within walking distance for pay-as-you-go car convenience, and the future Transbay Transit Center steps away at 1st and Mission Streets will house 11 transportation systems, including AC Transit, BART, Caltrain, Muni &; Amtrak, for easy access to all of the Bay Area and beyond.

This is certainly a one-of-a-kind unit in a one-of-a-kind property that you won’t want to miss.

The bullet points:

Bosch Dishwasher
Bosch Cooktop
Bosch Hood
Samsung French Door Refrigerator
Lazy Susan in cabinetry
Cesarstone countertops and espresso cabinetry
Full Pantry
Under counter lighting
Washer/Dryer – Kenmore High Efficiency

Living Area:
12 ft Ceiling heights
~64 inch Samsung Plasma TV
Custom Paint throughout

12 ft Ceiling heights
Walk in Closet
Custom closet organizer

Custom cabinetry under sink
Custom Glass Shower Door upgrade

HOA: $500.68

Parking: Currently Subleased $225/month. Location at 18 Lansing St.

Price: $799,000

Showing times: Sunday 8/11 from 2-4pm; Tuesday 8/13 from 2-3:30pm; Sunday 8/18 from 2-4pm, and by private appointment anytime in between. Sorry, no showings until first Open House. But at least you can see the pictures here and get yourself ready to make this fabulous home your own!


Exclusively listed by Alexander Clark of Paragon Real Estate.
For more details:

Thinking Of Selling Your Property? Read This First

Sellers, it’s time. We need your inventory, and look how happy you could be!

Alex thanks for selling my home as quickly and painless as possible at a price way beyond my expectation! I especially liked that you provided expert advice/service from staging, lighting and photography to make this a success. Using [electronic signature solutions] for all document signing made my life so much easier, and not to mention saving wasted paper from going into the environment. You keep up with the latest trends, you have access to new and potential audience/followers via social networking sites, and you’re just damn good at what you do so, THANKS!!!!


Brings a tear to one’s eye, doesn’t it. You’re welcome Judy! Thanks for the great testimonial. Call us when you’re ready to buy.

And to all of you other sellers, did you notice how good to the environment we can be? I’ll even come meet you on my bike. Just give a shout, and we’ll get the ball rolling to getting you top dollar on your property too.

More Testimonials [theFrontSteps]
Maximum Overbid Of The Week: 235 28th St, Noe Valley [theFrontSteps]

Buying A Home In San Francisco – Step 3: Go See Some Property!

You starting to feel ready to buy a home in San Francisco? By now, hopefully, you’ve made it through Step 1, and are now either pre-approved, or can provide Proof of Funds, and are getting dialed into this thing called the internet and how well it can help you instantaneously see what is new on the market, because you’ve completed Step 2, by having listings sent to your inbox automagically.

That makes you ready for…

Step 3 – Go See Some Property

You’ll want to go see the ones you might even remotely like. Even if you think it’s not a perfect match, you should go take a look anyway. It will help you get a feel for the market, and if you see something that is an “almost” you can track the sale of it to educate yourself on actual sales prices versus list prices.
So how can you know what properties to tour and when? There are a number of ways to do it.
a. Schedule private showings with your Realtor. Schedule them as soon as you can. It’s the best way to see property, without the hundreds of other people, and it gives you a jump on the competition.
b. Still not ready to wed yourself to a frothy real estate agent? Hit the Sunday Open Houses. You can pretty much bet that 99% of the listings you’re getting fed via email will have an open house on Sunday from 2-4pm (in San Francisco). If you show up at a house and it’s not open, oh well…use the opportunity to check out the ‘hood.
c. Tuesday “Broker” Tour. You can also bet that new listings will be open on Tuesday Broker Tour in their designated time slot. Tour rotates around the city beginning at 9am in Telegraph Hill area, and ending in SOMA/Mission/Potrero Hill areas in the late afternoon around 4pm. Times are in increments of 1.5 hours. For example: Pacific Heights new listings are open 10-11:30 on Tuesdays, and the Mission will be from 2-3:30pm.) Technically Broker Tour is meant for Brokers only, but any Realtor that refuses entry to you (a buyer) should be asked to leave the industry. It’s easy to get the Broker Tour schedule, just ask your Realtor, or theFrontSteps.
d. – Fed directly from MLS, and including any property in the system that has been added as having an open house. You can search by all sorts of criteria, so you can pretty much find anything you like, and whether or not it will be open.
e. Craigslist – Check Craigslist for properties that may or may not be on MLS and whether they’ll have an open house, or when they’ll be available for viewing.

If your schedule does not permit a private tour set up by your agent, or if you prefer to visit property in your own car, on your own time, you can count on options c,d,e to get you where you need to be. Just get out there and get educated! Be warned, almost every real estate agent you come across at an open house will ask you if you’re currently being represented. If you don’t want to be bothered, just say “Yes, I have an agent”, and feel free to drop our name if you panic, and they’ll probably leave you alone. Oh, one more thing…there is no need to fill out the “Open House Sign Up” sheet, unless you like to be spammed. It is simply a tool for agents to get your contact info and add you to their marketing.

So get out and tour, and if you see a property you like, and you think it’s “the one”, don’t pass it up because it is the first property you may have seen. There is a really good chance something like it won’t come around anytime soon, so you gotta jump on the ones you (sort of) love.


Step 1- Get Pre Approved, Provide Proof of Funds [theFrontSteps]
Step 2- Get Listings Fed to you Automatically [theFrontSteps]

San Francisco’s Months Supply Of Inventory Entering Record Setting Territory

Translation: Single family homes, condominiums, cooperatives, and multi-family units in San Francisco sell really, really fast (when priced right), and buyers are again finding themselves with less and less to choose from. Competition is again at a fever pitch and multiple offers on any one single property are the norm.

Like I’ve been saying, if you’re on the fence about selling…get off that fence.