For Sale | 547 Missouri | Potrero Hill | $4,895,000


This time it’s for real. Don’t miss your opportunity to come see, or better yet buy, this one-of-a-kind luxury view home on Potrero Hill’s sunny, warm, and less windy side. Listed for $4,895,000, this home is truly meant for those that want to experience the best of indoor-outdoor living, summer (it actually exists here in … Continue reading For Sale | 547 Missouri | Potrero Hill | $4,895,000

Price Per Sq Foot, Popcorn Ceilings and Pools


At 28 square miles, Novato is the largest and most northern town in Marin. A quick zoom on Google earth reveals an idyllic benefit of the landscape; large flat lots featuring single level ranch style homes many complete with 2 car garages, front and back yards and most importantly pools, plenty of them! Another added … Continue reading Price Per Sq Foot, Popcorn Ceilings and Pools

New Testimonial From An Old (As In Repeat) Client


Alex Clark at the Front Steps Real Estate in San Francisco has sold 2 of my properties in SF. One in the outer sunset and the other in the outer Richmond. His professionalism goes above and beyond and he was able to recently navigate a tough market and got the job done. Alex has the … Continue reading New Testimonial From An Old (As In Repeat) Client

A Tidal Wave of 5 Star Testimonials


What more can we say, if you’re looking to buy or sell real estate in the San Francisco Bay Area, theFrontSteps is the best. I’ve used a few other realtors in San Francisco before but with the SF condo market as trying as it is, we elected to expand our search this time around. Alex … Continue reading A Tidal Wave of 5 Star Testimonials

“It’s always better to buy real estate and wait than to wait and buy real estate.”


Being a real estate agent is akin to being a fitness, finance, political anything, etc guru thanks to social media. You can, without much resistance, say whatever, however, you want in order to portray yourself or your agenda in a certain light, shout out to Top Producers in their bio and nod to Mr. Musk … Continue reading “It’s always better to buy real estate and wait than to wait and buy real estate.”

1999 Industrial Urban Elegance For Sale | 388 Townsend #17 | $695,000


Not to be outdone by the property we just posted on 18th Ave, this truly awesome Live/Work Loft at 388 Townsend is not to be missed. Just listed For Sale, and listed at an amazing price I must add. Opportunity knocks… More photos, and all the details on the property webpage. –388 Townsend #17, $695,000 … Continue reading 1999 Industrial Urban Elegance For Sale | 388 Townsend #17 | $695,000

Floating Homes: The SF Housing Trend That Never Got Its Due


Don’t call them houseboats; the marine properties you see dotting the docks in Bay Area locales like Sausalito and Mission Creek aren’t boats at all, they’re floating homes. And while many are among the most idyllic and beautiful Bay Area properties, they remain something of an oddity, the sort of thing only a very particular … Continue reading Floating Homes: The SF Housing Trend That Never Got Its Due

How I Closed Two Homes in Marin Last Month and Why It Matters


Marin and San Francisco real estate are similar beasts, except for one glaring caveat: amazing vs mediocre public schools. Single Family homes in both area’s sell for relatively similar amounts with similar buyer profiles. Given their close proximity and interdependence on each other, both area’s are on the radar of prospective buyers with a major … Continue reading How I Closed Two Homes in Marin Last Month and Why It Matters

sfnewsletter 4/20/23 edition


I started sfnewsletter at least as far back as 2004, and look at that…still sending you real estate market updates after all these years… Check out this OLD post from 2007! And yes, The Goods is still great: Overbids, Underbids, everything in between. The Big Story Bank failures and rate hikes Quick Take: Note: You … Continue reading sfnewsletter 4/20/23 edition

If You are in the Market to Buy a Home, the Time is Now


“I believe that beginning with next month’s CPI Report (May 10th) and continuing through the summer, inflation will trend downward, only at a much faster pace. And while it may seem counter-intuitive, if you are in the market to buy a home, we suggest using today’s potentially higher interest rates to negotiate a discount from sellers, and … Continue reading If You are in the Market to Buy a Home, the Time is Now

A Photo Tour Of the Great Earthquake


This was the day when, in 1906, San Francisco changed forever, with a 7.8-magnitude earthquake and subsequent fires leveling most of the city. Photography from that grim two-or-three day span presents an almost apocalyptic vision of the past. What we have here (preserved by institutions like the SF Public Library, US Geological Survey, and UC … Continue reading A Photo Tour Of the Great Earthquake

When Is San Francisco’s Real Birthday?


We’re about a month away from the city of San Francisco’s 173rd birthday…depending on who you ask. The modern city of San Francisco first incorporated on April 15, 1850, and thus many locals observe 415 Day. (See what they did there with the area code?) But that is not the only relevant date in city … Continue reading When Is San Francisco’s Real Birthday?

What Exactly Is a Modern House?


Last year marked the 100th anniversary of the Schindler House in LA, often hailed as the “first modern home” in California history. Of course, when critics say “modern,” they’re not referring to just the standard meaning of such terms–obviously a home cannot be both “modern” and a century-old at the same time. So what exactly … Continue reading What Exactly Is a Modern House?

Is San Francisco In a Buyer’s Market?


Asked another way, “Is it a good time to buy a home in San Francisco?” The answer, Yah..always. Forget about interest rates, forget about pending recession, forget about all that. For all practical purposes San Francisco is as close to a buyer’s market it’s been in years, and if you’ve been on the fence about … Continue reading Is San Francisco In a Buyer’s Market?

Neighborhood Guide: Mission Bay


Even longtime San Franciscans can take Mission Bay for granted. Although both the city and housing watcher have tagged it as a hot up-and-coming SF neighborhoods for years, it still lingers a bit beyond everyone’s expectations–and assumptions. But that can mean good news for those interested in getting a piece of the action now–provided you … Continue reading Neighborhood Guide: Mission Bay