Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities.
You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move beyond “private” or internal email as the method of choice for delivering these opportunities, look to social networks for some guidance as to where the buying (and selling) public lives, and get with the program!
Pacific Union, McGuire, Zephyr, Paragon, TRI Coldwell Banker, Vanguard, Sotheby’s, the list goes on and on…you ALL have pocket listings, and you’re all marketing them “privately”, so let’s make an effort to encourage each other to participate in an alternative marketplace to bring these opportunities to your fellow agents and the public, rather than continuing to shove this growing marketplace under the massive bureaucratic rug that is our National, State, and Local Association of Realtors. And for heaven’s sake, quit throwing your colleagues (Climb Real Estate) under the bus for taking a step in the right direction! (You know who you are.) It’s high time an alternative to the MLS takes shape, and the opportunity is right here and now.
[The same properties shown above, with links to the site:]
-Dominican Estate [Decker Bullock/Sothebys]
-53 Clifford Terrace [Vanguard]
-1299 Bush Street [Vanguard]
-219 Brannan [Vanguard]
-524 Roosevelt [Vanguard]
-2876 25th Ave [Vanguard]
-466 Hill [Vanguard]
-2509 Polk [McGuire]
-855 Folsom [McGuire]
-2094 Bush [McGuire]
-66 Parker [McGuire]
-2200 Pacific [McGuire]
-171 Caznea [McGuire]
-615 Buena Vista West [Sotheby's]
-2245 Francisco [Sotheby's]
-29 Oak Springs [Sotheby's]
-26 Sanford Lane [Pacific Union]
-1200 Laguna [Zephyr]
-1278 Stanyan [Zephyr]
-50 Lansing [Zephyr]
-Nob Hill Secret address [TRI Coldwell Banker]
-2325 Divisadero [TRI Coldwell Banker]
-2220 Sacramento [TRI Coldwell Banker]
-465 10th St [TRI Coldwell Banker]
-6 Emlin, Kentfield [TRI Coldwell Banker]
-595 12th Ave [TRI Coldwell Banker]
-850 Powell [TRI Coldwell Banker]
-287 Mangels [Barbegelata]
[Editor's Note: Some of these properties were placed on PocketListings.net, and others have since hit MLS and are now sold, but they did land in our email a very short time ago. You can expect some of these links to be killed by day's end, due to panicking brokerages.
Finally, if you'd like to be alerted when these opportunities hit our inbox, drop us a line, and we'll figure out a way to get them to you.]
-PocketListings.net: How To Tutorial [blog.pocketlistings.net]
-Climb Real Estate, PocketListings.net Join To Bring You More Buying And Selling Opportunity [theFrontSteps]
-It’s not listed, but it’s definitely for sale [New York Times]
-Remaking Real Estate, Again [SF Gate]
We’re starting to see a much larger number of San Francisco real estate agents incorporate a home’s WalkScore into their marketing materials (not that a walk score really matters, because hopefully you’ll either research or already know the area you’re investing a few hundred thousand dollars of your hard earned cash, and not rely on a data crunch from a website), and now there is a company that has released an iPhone App for hyperlocal crime stats in San Francisco, complete with heat map available on the website that breaks down safety levels every 2 blocks. Talk about pushing the panic button!
Check ‘em out at AreYouSafeSanFrancisco.com.
For $0.99 we’d bet it would pay off in dividends knowing your significant other can sneak in or out of your home any time they choose. ;-) Then again, maybe not….
Living in earthquake country, we get asked all the time, “Is this home on bedrock or landfill.”
The next question, “Do you know if this building has been retrofitted?” Usually, we don’t, but that might be changing. Check out this new user-generated mashup where you, the visitor, can add a project that has been retrofitted. We’re guessing it’s an honor system type thing and thinking it could be pretty useful. What about you?
Cool idea, cool map, but we’re thinking when the users start adding all the retrofitted projects to the map, those bubbles (pinpoints) might get a bit cluttered. No big….Along comes the 9.0 shaker, we clear the map, and start all over….if we’re still around.
-Map of Bedrock Vs Landfill (San Francisco
Being heavily focused on selling real estate in San Francisco, and not renting it, we’re always on the lookout for a quick and easy tool to help answer that question, “What do you think this place would rent for?” Aside from actually contacting a true expert in the field of rentals and having them go in and take a look at the property, our hands have been tied. Not any more. There is a new website out there tackling this very problem, rentBits.com, “a free national rental search engine that also offers free rental rates pages for over 4,000 cities in the United States. Using data from over 7,000,000 rental houses, condos and apartments, the service gives renters, property managers and leasing agents key information on average rental rates in their city.”
The above screenshot is from their San Francisco page (obviously we only care about San Francisco), and you can get to that page by following this link. Have a look around. We find it pretty informative, but then again we only have a few minutes to check things out these days and put them out there for you to pore over in detail.
To the untrained eye it might look as if our lovely city by the bay has the Chickenpox. Alas! ‘Tis not the case. It’s just Google getting into the game of real estate, and leave it up to them to do it right (maps.google.com/realestate).
[Note: These below maps are embedded on this site and you can play around all you want right here...how cool is that!?]
Not a fan of the Satellite image search, and need to know your streets? Go for the basic street map:
Wondering if your future home is on a hill and whether you can sell your Thigh Master? Zoom in and go Terrain:
[Note: You can even go Street View]
Wondering if you’re future home is close to public transportation and how the traffic in the area is? They have that too.
In fact, you can get photos, webcams, wikipedia and all sorts of information about the area you want to put down roots all by clicking around the maps.
Proximity to good coffee? It’s probably on there too.
It makes searching for a home by area so unbelievably simple (not as simple and effective as actually getting in the car or walking your future ‘hood…assuming you’re not relocating cross continent), but simple nonetheless. Contacting those with the listings and not getting shuffled to some third party site that is essentially rebroadcasting MLS data on their site (which Google is then able to “crawl” and display…we’re guessing) is a bit tricky. The information certainly has a time delay as to what is displayed, when you click on properties there is enough error that we’ve discovered to make us not entirely certain about the price or details of a property and whether it is, in fact, still available, and price reductions aren’t showing up all too real time either, but the data is there, and it’s cool. Really cool. It just needs to find its wings, and we have no doubt it will.
Check it out, if you haven’t done so already.
A reader kindly forwarded us to a “new” website called, Neighborcity and we gotta say, aren’t Trulia, and Zillow enough?
We didn’t see anything on this site worth discussing that isn’t already found elsewhere. To us, this site is a complete waste of time. Focus your time on Trulia, Zillow (if you must to get a very, very, very rough estimate of your home’s value), and your local MLS. If you want community, go to Trulia, but beware the Realtor answers are usually loaded to bait you in.
Oh, one last thing, check the ranking of agents on Neighborcity. We’ve learned our lesson about calling out fellow agents, but that data is clearly flawed.
Thanks for the tip to the site, best of luck to them. We are fans of technology in real estate and applaud all efforts, but we weren’t impressed. We look forward to be proven wrong.
[Editor's Note: Okay, we took another look at the site from the perspective of someone shopping for a home somewhere in the country. We're used to dealing with internet savvy buyers and sellers, so we're a bit jaded. We can see value in the site for those that are just beginning their home search and land on this site a la Google.]
Real Estate technology is absolutely booming (judging by the daily emails we get pitching new products), and every so often we come across something clever enough to post and share with you. This application (website) is definitely not something that is going to change the world of real estate (we’ve been known to be wrong), but it is certainly something useful for both Realtors and their clients (if nothing else it’s kinda fun).
Didn’t pass your G.E.D with flying colors? Now is your chance to get straight A’s on your “Real Estate Marketing Report Card“. Transparency at its finest.
Since we know you’ll look, we scored an “A” for 241 7th Ave, and a “B+” for 469 Clipper, which is odd, because they’re marketed identically. Anyone else care to give it a go?
-Real Estate Marketing Report Card
We’ve been told, and we acknowledge this has absolutely nothing to do with San Francisco real estate (unless the Google founders took the Google bus to get to port), that one, if not both, Google founders are enjoying the fruits of their labor and declining company value with a nice cruise on their gigantic “dark sailboat yacht with three giant masts” down near Manzanillo, Mexico.
True or rumor? Anybody know? Admittedly, not as bad as the CEO’s of Ford, GM, and Chrysler flying to D.C. in their private jets asking for $25B, but interesting nonetheless.
We’re thinking “the dark blue yacht with three giant masts” is the Maltese Falcon (pictured above) on its way down to Panama. In which case, maybe Sergey Brin and Larry Page are just along for the ride, unless they threw down the $181,688,916 recently being asked for it, and added the yacht to their roster of extravagant things.
Either way, Sergey and Larry, you might want to go easy on the Lobster, and heavy on the beans and rice, things ain’t lookin’ so good up here north of the border.
Don’t suppose Jerry Yang is scrubbing the decks do you?
[Image Source: YachtPals.com]