This business is all about connections. Sometimes, a deal gets done not because of a packed open house or a public scramble of offers, but because the right person sees the right property at the right time. That’s exactly what happened with our recent sale at 254 Edgewood Avenue.
This home never had a full-blown marketing campaign. The deal came together through our off-market drip, a simple email that goes out to our list. A client saw it, recognized the opportunity, and we put it together. It’s a perfect example of how some of the most interesting properties trade hands without ever making a big splash on the public market.
Perched up above Cole Valley in an area we call Parnassus Heights, but was called Sunset Heights way back in the day when the home was built, this 1910 house is what I’d call a true diamond in the rough. It’s a big, 5-bedroom, 3-bathroom home with its original details intact, just waiting for someone to come in and give it a new chapter. The place is filled with natural light and has these incredible, clear views looking out over downtown. When you’re there, you feel like you’re sitting up in a canopy above the city.
The real story here is the potential. The house has a solid footprint and plenty of space to reconfigure and expand. My client, the buyer, has a great vision for a remodel that will completely transform it. It’s exactly the kind of project that makes sense for a house with this kind of setting and on a street as sought after as Edgewood.
The final numbers were solid: sold for $2,875,000 in just 14 days with a cash buyer. It goes to show that even in a market that has its ups and downs, a property with great bones and a superb setting will always find its person. And sometimes, that happens long before the “For Sale” sign even goes up.
Some of our best deals never hit the public market. Wanna see them first? Join our Off-Market Drip today.
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– 254 Edgewood Ave | Cole Valley/Parnassus Heights | SOLD $2,875,000 [theFrontSteps]