Dining Room before...

Before & After On A Noe Valley/Glen Park Victorian

There is always a lot of talk around town about how “easy” it is to sell a property in San Francisco, and that all we (Realtors) have to do is sign up a listing, put a sign out front, and the hordes of buyers will come marching through the door, offer oodles over asking, beg to buy the property, offer up their children as security deposit, and seller sells it for a mint.

Not so, and to prove you need us (particularly theFrontSteps) to market your property for sale in San Francisco, I’d like to share some “before & after” shots of recent property transformations.

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A Home For The Holidays | 776 WISCONSIN STREET

Temporarily off the market for the Holidays, but not off my radar or off of my Christmas list I sent to Santa, and now I’m giving you, or anyone you know, the opportunity to shatter my dreams of owning this home. How could you not want to do that!?

Direct from the marketing piece, and onto your radar. Contact me if you’re interested.

——-

ELEVATIONhaus

Understated Luxury with Million Dollar San Francisco Skyline and Bay Views

The oversized steel and glass entry door sets the tone for the finish level you will find throughout this modern masterpiece. Once into the entry hall, you will find a wall of quartz stone, soaring high ceilings and Dwell – inspired floating staircase, grounded by handcrafted steel railings. On this level, you will find a gracious well-appointed master suite with gorgeous spa- inspired bathroom and ample closet space, as well as two other bedrooms and full bath. Upstairs, you will be greeted with floor to ceiling windows that open up to breathtaking City skyline, bay and east facing views. The open span living, dining, and kitchen areas offer incredible light throughout the day and evening. A custom designed Studio Becker Kitchen awaits the gourmets and the streamlined design aficionado’s alike. Step out to the patio for alfresco dining, or walk up to the panoramic view roof deck, finished with AZEK decking.
Downstairs, you will find a spacious Media Lounge, complete with built-in bar, wine room, and another glass and stone tile finished full bathroom. A two car garage and laundry room complete this extensively renovated home that touts great vision, design, and attention to detail.
Located on Potrero Hill, the only neighborhood in the town that you could have your windows and doors open well into the evening, and you will, in this fabulous home that takes you worlds away from the hustle of the city, but close enough to have everything at your fingertips!

• 3 Bedrooms
• 3 Full Bathrooms and Powder Room
• Media Lounge with Built-in Bar
• 2 Car s/s Parking
• Panoramic View Roof Deck
• Multi- Zone Radiant Heat
• Mechanical Skylight / Sliding Door
• Two Fireplaces
• Spacious Multi-Level Landscaped Garden and Patio
• Video Intercom System
* Complete Audio System with Built-In Ceiling Speakers with Volume Control in Every Room
* Multi Zone Nest Heating Control

Technology

Nest Heating Control
Security Alarm System
2 Intercom and Video systems
Cat 6 Wiring throughout all rooms

Plumbing/Mechanical

Radiant heated floors throughout entire house with 8 zones of comfort
On demand heater for instant domestic hot water
70 Gallon hot water Storage Tank
High End Fixtures and polished chrome fittings throughout
Wall hung toilets by Geberit with dual-flush
Handheld and held showers in each bathroom
Rain Shower in Master Bathroom

Cabinetry and Woodwork

Studio Becker custom made European Kitchen
Custom wall hung cabinetry bar in Media Lounge
5 inch solid White Oak hardwood floors throughout with Dwell inspired floating staircase
Massive Wine Cellar with wall hung racks

Kitchen

Magnificent blizzard Cesar Stone island
36 Inch Bosch Integrated Fridge
36 Inch Miele Cooktop
36 inch Miele Hood
2 Bosch Dishwashers
Bosch Double Oven with Warming Drawer
Under cabinet 56 bottle Wine Cooler

Electrical / Lighting

New Line voltage electrical throughout
Cat 6 cabling throughout all three levels of the home
Lutron Dimmers in all living areas
Environmentally friendly LED lighting
Mooie light fixtures

Structural

Concrete and steel retaining wall
3 Steel Moment Frames
1 3/4″ x 12 LVL Floor Joists
Multiple Structural Beams

Additional Features

Laundry Room
Separate side entrance to rear yard and decks
Huge Garage for 2 car side by side parking and additional parking for small car in driveway
Storage provided under entry stairs for bikes or maintenance use
Outdoor entertainment Patio and Garden with BBQ gas to rear deck
Glass walled Wine Cave
Wonderful city block with easy parking and close transit access

Architect: Jonathan Pearlman of Elevation Architects
Listed by Suzanne Gregg, Paragon Real Estate Group

luminapool

Lumina Sales Center Says Thanks

lumina

It’s not everyday a development runs an ad thanking those that have helped make it a success, but Lumina just did. I’m proud to be one of the many agents bringing buyers through the door, and making it a resounding success.

The LUMINA Sales Team & Tishman Speyer would like to extend their sincerest gratitude to those of you who have helped bring the vision of LUMINA to life.

Lumina San Francisco
Thanks Lumina sales center, it’s a pleasure working with you guys. Here’s to 2016 getting more people to recognize the sheer awesomeness of what you’re creating.

Contact me to get into Lumina today.

mansion1

$2,000,000 Under Asking In Pacific Heights…Actually $1,925,000 But Who’s Counting

If that $200,000 underbid from a few weeks ago seems like a good deal to you, have a look at this seven bedroom Pacific Heights Single Family home at 2660 Scott (you must click that link…the pictures are amazing), which was listed in September at $15,000,000 and closed last week at $13,075,000. Almost $2,000,000 under asking.
mansion2
Considering the home only last sold in 2004 for just shy of $6,000,000 I’d say the sellers are pretty thrilled (keeping in mind we don’t know how much they sunk into it, of course). IMHO the home was worth every penny of $15,000,000, so the buyers should be thrilled too. It’s a trophy home, and I’m totally jealous, as should be all of you.
2660scott
As for the rest of our weekly underbids. Here you go…the top 10 Underbids of the week.

Address BR/BA/Units List Price Sold Price Underbid
2660 Scott Street 7/7/6 $15,000,000 $13,075,000 -12.83 %
814-816 Cole 2-4 Units $1,990,000 $1,775,000 -10.80 %
1374 Union Street 3/3.5/2 $3,350,000 $3,000,000 -10.45 %
184 London Street 3/1/0 $574,000 $520,000 -9.41 %
365 Magellan Avenue 5/3.5/2 $2,520,000 $2,350,000 -6.75 %
601 Van Ness Avenue 2/2/1 $879,000 $825,000 -6.14 %
595 Waller Street 3/2/0 $1,300,000 $1,225,000 -5.77 %
2445 Polk Street 2/2/1 $1,450,000 $1,371,150 -5.44 %
3515 Washington Street 2/2/2 $3,995,000 $3,800,000 -4.88 %
580 Prentiss Street 2/1/1 $998,000 $950,000 -4.81 %

As always, I share all of this wonderful data with you in real time on several sources:
1. The Goods
2. sfnewsletter (sign up at sfnewsletter.com)
3. theFrontSteps.com

Get this stuff bookmarked, sign up to receive via email, follow me on Facebook, Twitter @theFrontSteps, LinkedIn. Do what you gotta do to get yourself educated on our market.

And have a great day.

2660 Scott, Property Detail Page

05-1177California304-view-high-res

SOLD | 1177 California #304, Gramercy Towers | Nob Hill

Congratulations to the buyer and seller of my most recent transaction! What a smooth one it was. If only all of them went this well. Minimum hassle, and sold at $790,000…just a touch over asking. What a wonderful building run by amazing individuals! I felt very lucky to interact with so many of the people (especially Nolly and Sonny) that make Gramercy Towers a pleasure to visit. If you live there, you’re lucky. Prime Nob Hill Location, full amenity building, and you even get a Steak House downstairs (surely there is a vegetarian option too…this is San Francisco after all.)

Listing Details:
$779,000
1 bed
1 bath
1 car parking
Remodeled Kitchen and Bath
Views
Liebherr Refrigerator
Miele Dishwasher
Fagor Range/Oven
Caesarstone Countertops
Designer Cabinets
Custom Closets
Bar seating
Views
HOA Dues: $848.83 (Includes earthquake insurance, PG&E, heat, water, garbage, common area maintenance, 24/7 lobby, onsite management, and reserves.)

Congratulations all the way around.

If you live in Nob Hill, and are considering a sale, please don’t hesitate to contact me.

1177 California #304, Property Details [theFrontSteps]

Dropping In

Maximum Overbid Of The Week | Embrace The Chaos

This home on 43rd Ave just sold $331,000 over asking, and takes this week’s top spot on the top 10 San Francisco Overbids. But let’s look deeper into what’s going on here.

You might be wondering why I chose the amazing picture of pro surfer Damien Hobgood getting burned by some random guy as this week’s featured image to go with the continually insane overbids San Francisco dishes out. Well…it’s significant in many respects (in my mind anyway, so hear me out).

1. Not only does Ocean Beach occasionally get world class surf (word is out, sorry), but it brings the pain, as does our market to many, many, many buyers continually burned by that other buyer that dropped in on them and “stole” their home. And just like waves, there will always be another home come your way, so bite your lip, regroup, focus, don’t get upset, and get the next one.

2. The Avenues are the hottest part of town right now to be selling a Single Family Home, as it is the last frontier where such a home is still attainable under $1.1M (check the stats). You can find these homes in the Outer Sunset, Outer Parkside, and if you’re lucky, the Outer Richmond districts. Miraloma Park is a hidden gem of bargain homes too, but no beach. For you out of towners, Ocean Beach is where San Francisco officially ends, and Pacific Ocean begins (the “Bay” is not). This is our “beach” neighborhood, which at some point will go back to normal programming of fog for months on end, howling onshore winds, and no hipsters cruising on their penny boards to check the surf, because it will be too damn cold and the bikinis will be all covered up.

3.Who still prices a home like this, in a location like that, at $699,000? Seriously John. Seriously.

4. This sale is $331,000 over the asking price, but really, it was underpriced by at least $100,000, so let’s hope all the marketing that goes out around it doesn’t say “I got my clients $331,000 more than they expected!” We all know it was expected to go over, and I guarantee if they only got one offer at $699,000 they never would have sold it. At 1200 square feet, or $807/psft, some might even argue it is a steal.

5. The photo caption on the Surfing Magazine article sums it up best with what people THINK is happening in San Francisco real estate, “A quick reminder that the surfer closest to the peak of the wave, or in the barrel, has the right of way. Damien Hobgood and some tech nerd“. Don’t get me wrong, that’s a great caption and it’s definitely evident in the water, but it’s not just the techies with all the cash. I’ve been telling my clients and readers this for years. There is an insane amount of money from all walks of life in this city and greater Bay Area. It’s easy to point the finger at one group and make assumptions, but I guarantee you, your assumptions about the techies and our real estate market are wrong.

And before you go blaming the techies for your lack of wave domination, or missing out on your dream home, reconsider that GoPro strapped to your board, the Uber you just took to work, that baby picture you just HAD to share on Instagram, and all the other tech channels you can’t live without whether you’ve been living here 40 years, or 4. The city is a changing. Embrace the Chaos.

[Song: Pa Lante by Ozomatli; Album: Embrace the Chaos…turn it up!]

With all of that said, the Top 10:

Address BR/BA/Units DOM List Price Sold Price Overbid
2471 43rd Avenue 2/1.00/N/A 19 $699,000 $1,030,000 47.35%
1650 Florida Street 3/1.00/ 42 $695,000 $970,000 39.57%
1099 23rd Street 1/1.50/1 20 $599,000 $801,000 33.72%
136 Seville Street 2/1.00/N/A 33 $699,000 $890,000 27.32%
2769 Union Street 3/2.00/ 13 $2,499,000 $3,130,000 25.25%
4500 California Street 2/2.00/ 38 $980,000 $1,210,000 23.47%
164 Parker Avenue 2/1.00/B 31 $995,000 $1,210,000 21.61%
681 Panorama Drive 3/2.00/N/A 28 $999,000 $1,204,000 20.52%
204 Anderson Street 2/2.00/N/A 13 $1,189,000 $1,425,500 19.89%
2270 9th Avenue 4/3.50/N/A 8 $1,795,000 $2,150,000 19.78%

Have a great weekend! Looking to buy or sell Bay Area Real Estate? Look no further, and give me a shout.

Image Source for Surfers [Surfing Magazine]

1333 Jones St., Nob Hill San Francisco

13% Under Asking In Nob Hill | That’s An Audi R8

Hope everyone had a great Thanksgiving! I know I did. Back to the grind…

With the grind comes daily ganders at all things San Francisco real estate, and today is no exception. Check out this this Nob Hill Co-op apartment at 1333 Jones topping our weekly list of underbids (because they do exist).
1333jones

Listed just under $1.5M and sold for $1.3M… that’s gotta put a smile on your face. The $200,000 savings can put an Audi R8 in your garage (it is holiday season after all), or your kids through San Francisco pre-school (go with the R8). :-)

Hey look! Two other full service bachelor pads also sold under asking recently: one at the Four Seasons and the other at the Ritz Carlton. Underbid by about 8% after being on market for 339 and 227 days respectively. Wowza…

Anywho…the weekly top 10 list of Underbids for your Monday viewing pleasure:

Address BR/BA/Units List Price Sold Price Underbid
1333 Jones #801 1/1.5/1 $1,495,000 $1,300,000 -13.04 %
2955 Pacific Avenue 3/2/1 $4,100,000 $3,650,000 -10.98 %
2535 Vallejo Street 3/3.75/2 $6,275,000 $5,600,000 -10.76 %
956 South Van Ness 4/3.5/2 $2,995,000 $2,674,000 -10.72 %
3283 25th Street 2-4 Units $1,788,000 $1,615,000 -9.68 %
765 Market Street #27B 1/1.5/0 $1,550,000 $1,415,000 -8.71 %
690 Market Street 1/2/1 $1,150,000 $1,050,000 -8.70 %
3236 Scott Street 5+ Units $2,450,000 $2,250,000 -8.16 %
825 Rhode Island Street 4/3.5/1 $1,895,000 $1,750,000 -7.65 %
1069 Capp Street 5+ Units $1,799,000 $1,675,000 -6.89 %