Ritz Carlton Penthouse Unit 2401 Going To Auction


You already know about our awesome two bedroom unit on the 17th floor of the Ritz Carlton San Francisco (690 Market St) that is for sale for a low, low price of $1,385,000, and you may also have already known about the penthouse on the 24th floor currently listed on MLS for $8,490,000 (reduced from … Continue reading Ritz Carlton Penthouse Unit 2401 Going To Auction

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San Francisco Real Estate Market Update February 2020


The San Francisco real estate market update is here, and this month we discuss many things including, but not limited to: 2019 Economy and Housing Market in Review Economic and Housing Market Predictions for 2020 Median Price Predictions for San Francisco in 2020 You can find the entire report by following this link, or clicking … Continue reading San Francisco Real Estate Market Update February 2020

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It’s Always The Fixers That Win | Plus Crystal Ball Forecast


It’s true, in San Francisco the craziest overbids most often go to the fixers. Why? Not because these homes are any better than most, simply because they are typically priced much lower than their peers, and that attracts contractors, developers, and dreamers alike who ultimately drive the price way over asking, but not necessarily into … Continue reading It’s Always The Fixers That Win | Plus Crystal Ball Forecast

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“Alex made selling our house very smooth…”


Surprisingly, the devil algorithm at Yelp did not hide this wonderful testimonial from some great clients who I just helped sell their home. So I thought I’d share it with all of you here. We decided to relocate out of state after living in our house for nearly 30 years; a huge decision for us … Continue reading “Alex made selling our house very smooth…”

Richmond / Sunset Real Estate Market Snapshot Is Here


If you live in this area, or aspire to, following us for this information will make you wiser, stronger, better looking, and better suited for life in the Avenues. Or it’ll just help you understand what’s going on in the real estate market. ;-) Before we get to the detailed information about what is available, … Continue reading Richmond / Sunset Real Estate Market Snapshot Is Here

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SOLD | 9 Offers | 9 Days | 1742 28th Ave | Sunset


Happy to report the successful sale of this home in the Sunset. We do things differently (many would say better) at theFrontSteps, and what we did here is no exception. How we did it: 1 blog post; 1 webpage; 5 open houses; 250+ people thru the door; 500+ visits to the property webpage; 9 days … Continue reading SOLD | 9 Offers | 9 Days | 1742 28th Ave | Sunset

San Francisco Real Estate Market Recap 2019


We finally had a chance to sit down and edit our 2019 San Francisco Real Estate Market Recap. In this issue we share important market trends and strategy to buy and sell real estate in San Francisco. You can find the full report right here. It has a lot of great insight as to our … Continue reading San Francisco Real Estate Market Recap 2019

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A Tale of Two Sales. A 1031 Exchange Story.


We often get clients looking to exchange one rental property for another, we call this a 1031 exchange. By definition, well, you can read the full definition here. It basically allows an investor to “defer” paying capital gains taxes on an investment property when it’s sold. There you go. All you really need to know. … Continue reading A Tale of Two Sales. A 1031 Exchange Story.

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Sunset House Gets Over $1500 per Square Foot


Ridiculously low pricing aside, this week’s Maximum Overbid goes to 1938 35th Ave, a Sunset District home listed for $895,000 and sold for $1,238,000. Forget about the overbid, because that’s not an indication of anything in this situation except low asking price, but have a look at the sales price per square foot – $1547. … Continue reading Sunset House Gets Over $1500 per Square Foot

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West Side San Francisco Is Hot | Top 10 Overbids


It’s that time…Super Bowl! Will the 49ers pull it off? We think so. But before you get to that, let’s get you dialed on the latest San Francisco Real Estate market activity. In a nutshell, new inventory is really needed. So if you’re considering a sale, get off the fence and help us out! Especially … Continue reading West Side San Francisco Is Hot | Top 10 Overbids

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Patriots’ Tom Brady Lists $34,000,000 Home For Sale


As we here in San Francisco prepare for the 49ers to wallop the Chiefs in this weekend’s Super Bowl, we can’t help but to think how kind it was for the Patriots to trade us Garoppolo. And since it was Brady Garoppolo was to replace in Boston, we thought some of you football fans would … Continue reading Patriots’ Tom Brady Lists $34,000,000 Home For Sale

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San Francisco’s Top 10 Overbids of the New Decade


Welcome to the first top 10 list of Overbids for 2020 in San Francisco. Are we going to be doing this for another decade? It seems we’ve been talking overbids forever, at least since 2004 when a home on 38th Ave listed for $598,000 and sold for $738,000…it still hasn’t changed hands again according to … Continue reading San Francisco’s Top 10 Overbids of the New Decade

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San Francisco Rental Market Sees Slight Decline


We get asked a lot about the market around these parts, and although our focus is entirely on sales of new and existing properties in San Francisco, it is important to keep tabs on the rental market as well, as it can be a good indicator of movement in and out of San Francisco, and … Continue reading San Francisco Rental Market Sees Slight Decline

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San Francisco Real Estate Market Update | Looking Back And Forward (yes, we have a crystal ball)


It’s that time…another monthly market update. Click the image below or follow this link to the full report. As always, we are here for you. Despite my personal desires to have a mellow Summer, it has been busy. More on that soon. For now, enjoy your real estate market update.

Top 10 Overbids | San Francisco Real Estate | 5/10/19


Before you dive into the Overbid list and let your mind wander into a land where $1,000,000 buys you a house on a lake with pool and a boat (and pool boy or girl), only to be stopped by the haunting suspicion “I’ve seen that before”, we must shed some light on how we pull … Continue reading Top 10 Overbids | San Francisco Real Estate | 5/10/19

SOLD | 1662 Page St. | Haight Ashbury | $1,660,000


We got it done! On the market, off the market, price reduced, in contract, out of contract, back on market, price increased, off the market, in contract, SOLD! It went something like that. Market hiccup and all, we got it done. Contact us for details. — Grand scale, turn of the century Victorian Condominium on … Continue reading SOLD | 1662 Page St. | Haight Ashbury | $1,660,000