Before After and WTF on 154 15th Ave.


From a sale in January 2007 at $1,700,000, to a new listing and price of $2,400,000 in early May 2007, to a reduced price of $1,995,000 in middle May 2007, and an ultimate sales price of $2,100,000 (and your before photos) on the last day of May 2007, we find ourselves looking again at 154 … Continue reading Before After and WTF on 154 15th Ave.

Nothing’s Changed but the Price, Oh, and the Type


The history of 465 Hoffman looks something like this: Sold 03/08/2007—$1,150,000— 18.2%/yr (appreciation) 07/21/2006 —$1,035,000— 9.7%/yr 04/15/2004 —$840,000 …as a single family. The plans look something like this: …as an “Ultra-Modern designed legal 2 unit,also marketable as a magnificent 4 BR/3 bath,VIEW,single family home.” The views still look like this: …but now the price looks … Continue reading Nothing’s Changed but the Price, Oh, and the Type

Cole Valley before and after (1233 Shrader)


We were impressed with the front when walking by, were wowed by the interior when browsing the website, and thrilled when we discovered the before shots to share with you. 1233 Shrader: 4 bed, 4.5 baths, 3095 square feet, 2 car parking, and just $2,695,000 [Update: Now $2,560,000]. Pennies on the dollar. –Then and Now … Continue reading Cole Valley before and after (1233 Shrader)

More fun inside 2201 Baker


Today, one of our (we’ll just call him/her “readers”) had the chance to get inside 2201 Baker, the $2,490,000 fixer in Pacific Heights, get the scoop, snap a few photos, and open our eyes to a true diamond in the rough. And of course provide us with “before” photos, should we still be blogging when … Continue reading More fun inside 2201 Baker

Internet Marketing for Real Estate 101


This just kills us and it happens all too often. We know a large percentage of homes are sold by agents and not from photos on the internet, but there is also a very large percentage of attention deficit home buyers that get blasted with new listings as soon as they hit the market, and … Continue reading Internet Marketing for Real Estate 101