That really cool loft/condo at 1828 Eddy St #101, with the 17-foot ceilings, is officially sold.

I definitely had a bit of a panic on this one as it was crickets when we first came on the market at what I felt was a very fair price, while I had heard of other listings in the area getting many multiples of offers (albeit $100,000 less list price). I couldn’t figure out what was up, but I had a hunch it was simply the “criteria search” we are so accustomed to, and of course the price.

This property is technically in the Western Addition, but literally 50 feet from NOPA, and some people associate Western Addition as being a less desirable area, so they don’t select it as a search. But like I always say, San Francisco real estate is block by block, so we had to get the NOPA buyers through the door.

So I did a little back end keyword Google search trickery, reduced the price, and boom! Three offers, and we settled just shy of our original list price.

A price reduction isn’t necessarily a sign of failure. In this city, it’s often just the opposite. Dropping the price can spark a whole new round of interest. It gets people off the fence, and it’s not unheard of for the final price to shoot right back over the original asking price. We didn’t here, but we got close.

Adjusting the price isn’t giving up, it’s playing the game.

Anyway, a great result for a special property. Congrats to the sellers and to the new owners.

Now get thee over to 350 Dolores where I have not only buried a St. Joseph, but also reduced the price in order to get this property in a AAA location in the hands of a new owner (This one goes down to criteria search and the “parking” box is coming up empty.)

Anywho, if you’re thinking about buying or selling in San Francisco, we know the market, we know the neighborhoods, and we know the game. Reach out, and we can talk about a strategy that works for you. No pressure.

– 1828 Eddy St #101 | Western Addition | SOLD $955,000 [theFrontSteps]