The Montgomery (74 New Montgomery) 107 New condo residences

“Unveiled to San Francisco in 1914 as The Call Building, The Montgomery has long been an architectural gem. Now, having undergone a [$70MM conversion from office to residential space], seismic retrofit, and complete interior redesign, The Montgomery combines the finest elements of interior modern craftsmanship to complement its elegant architectural exterior. It stands as the ultimate expression of city living. Timeless character with a bold new expression.” And we got the scoop, so read on!



The “Celebrating the Montgomery” event happened a couple weeks ago and more than 350 “interest list”, SF Museum & Historical Society folks, and other VIPs got a first look at the three display homes: a 2 bedroom; a one-bedroom plus; and a studio. All the models were on the third floor, with urban views from the huge “operable” windows. Tom Owens, the developer and a big history buff, pledged $1000 to the SF Museum & Historical Society ($107,000 in all) for every unit sold. Seventeen homes were released in the initial release and after a few days, 11 were reserved. The initial release of homes were scattered throughout the floors, mostly on the Ambrose Bierce Alley side (that side has less views, slightly darker than the rest of the bldg.). They released 6 more this week. So far, of the 23 released, 17 are reserved. There is a big list for the 2 bedrooms which have yet to be released. Move-in is anticipated for the fall sometime around September-November.

The newer, larger sales center that recently opened is on the corner of Annie and Jessie Streets, at the rear of the building. Open daily: 11 a.m. – 5 p.m. (415) 512-7474. The 74 New Montgomery sales center will remain open as well.

Website is

The building is currently seven stories, but an eighth is being added to make room for the four penthouse units.

There are 107 Condo Units total:

22- Studios approx. 420-580 sq. ft.

12- Jr. 1BR/1BA approx. 500-600 sq. ft.

17- 1BR/1BA approx. 600-750 sq. ft.

21- 1BR/1BA + den approx. 700-900 sq. ft.

18- 2BR/2BA approx. 975-1175 sq. ft.

2- 2BR/2BA + den approx. 1440-1540 sq, ft.

4- Penthouses approx. 1500-1600 sq. ft.

There are also 11 Below Market Rate (BMR) units

Price ranges for the first release:

studios: $379,000 to $540,000 (420-580 sq. ft.)

junior one bedrooms: $598,000 to $655,000 (500-600 sq. ft.)

one bedrooms: $487,000 to $647,000 (600-750 sq. ft.)

one bedrooms + den: $745,000 to $850,000 (700-900 sq. ft.)

Other homes will be released in the coming months, and prices are expected up to $1.8MM.

Some of the home features and amenities include (varying depending on the unit you choose):

All homes feature soaring ceilings (9’-13’), and dramatic oversized double-hung windows.

Kitchen Features

Viking ranges and hoods

Bosch appliances in stainless steel finish

SubZero refrigerators

Fisher-paykel dishwashers

Sleek, contemporary teak cabinets

Granite slab countertops

Bathroom Features

Ceramic tile surround showers

Stone flooring

Granite slab countertops

Added Comforts

Walk-in closets

In-home storage

Washer/dryer rooms

Penthouse Features

Designer carpeting in a variety of colors

Gavin Scott Design fireplaces


Private terraces

Parking: 20 deeded spaces available on basement level for select units and monthly leased spaces are available in nearby garages, many with 24-hour in/out access.

An 8,100 sq. ft. retail space will be available on Annie Street. Jamba Juice and Starbucks flank the New Montgomery St. entrance to the building.

All photos in this post are of the models, all appointed by OCD Interiors. Two images below are of the custom walnut Murphy bed (both when up and down) designed by Find Furniture, in the studio home . Professional photos will be done soon and we’ll get those for you asap.



[A lot of the information we have posted for you here is from the website.]

733 Front, a walk-through, details, and opinion [theFrontSteps]

One thought on “The Montgomery (74 New Montgomery) 107 New condo residences

  1. I am very interested in securing Unit #302 for my own personal recreational use. Does any one know the usual approximatle estimated time on the escrow process?

    [Editor’s Note: #302 is the model unit, and not yet available for purchase. You might consider others on the third floor. For deals being written currently, close of escrows are scheduled for late December ’07, early January ’08. Move-ins likely around February/March 2008. Let us know if you need any help.]

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