We received this email after our post regarding the apparent panic amongst some Realtors in San Francisco:
From a fellow SF Realtor…
I think Realtors looking for plugs for their listings is an attempt to cater to the new mentality of todays Buyers – not a sign of panic. The Buyers are the ones who are panicking as a result of the garbage being published practically daily about the real estate market tanking (thank you SF Chronicle, for one). They are being trained to believe that the only reason to buy in SF is if you can get a deal, be on the inside track, take advantage of something before others do, etc. So having you plug a “special” property works well. Realtors are just smart and know how to target their market :) But as we (Realtors) all know, at the end of the day it still comes down to location & price – not just a tip. The truth is, any serious Buyer is looking at a multitude of sites or has a good agent and can find said property without a lot of trouble, assuming it’s not a pocket listing. But as they say, perception is reality and if the Buyer thinks they’ve found a real jewel, that’s what Realtors are banking on. Literally!
Have a great day,
Thanks for the email…
One thought on “Letter to Editor: “The buyers are the ones who are panicking…””
attacking the SF Chronicle for the decline in the local Real Estate Market
was a common tactic in the early 90’s.The public understands that most
realtors will say anything to make a sale. It was realtors who claimed
Mission and Geneva was the “next south of Market”- not the Chronicle.