Where readers ask, and we (the community) try to answer:
We have a house in SF that’s been on the market for 3 weeks with minimal activity. Our agent is doing the traditional stuff but no presence on blogs, etc. Should she be using yours and/or other sites to market our house? What are the options/costs? What kind of ROI can she/we expect?
Great question. The short answer, yes…she should have it all over the blogs and social networks. By being on MLS alone it is fed to the biggies (Trulia, Zillow, Redfin, Realtor.com, etc.), but the social networking power of blogs (like this), Facebook, and Twitter should not be ignored.
ROI, no idea, but the costs are negotiable and a few thousand extra eyeballs per week can’t hurt, especially when those eyeballs are browsing the real estate porn of cyberspace.
Good luck. Next time (and tell your friends) when you list with us, your home will be on theFrontSteps until it is sold. No questions asked.