Where readers ask, and we (the community) try to answer:


We have a house in SF that’s been on the market for 3 weeks with minimal activity. Our agent is doing the traditional stuff but no presence on blogs, etc. Should she be using yours and/or other sites to market our house? What are the options/costs? What kind of ROI can she/we expect?


Great question. The short answer, yes…she should have it all over the blogs and social networks. By being on MLS alone it is fed to the biggies (Trulia, Zillow, Redfin, Realtor.com, etc.), but the social networking power of blogs (like this), Facebook, and Twitter should not be ignored.

ROI, no idea, but the costs are negotiable and a few thousand extra eyeballs per week can’t hurt, especially when those eyeballs are browsing the real estate porn of cyberspace.

Good luck. Next time (and tell your friends) when you list with us, your home will be on theFrontSteps until it is sold. No questions asked.

One comment

  1. didn’t you publish the online “report card” a while back? i’d have them check that. if they fail they should fire their agent and try again.

    so much online is free… i don’t want to tell sellers not to spend on thefrontsteps, but i bet the agent hasn’t exhausted all of the free and/or cheap online resources. does he have a facebook account? if so put up a link there.

    or how about 10 open house signs instead of 4?

    the easiest of all…. check to see if they use craigslist. if not, fire your agent.

    hey, you asked :0

    of course the above are the basics… there is so much more.. but then i’d be sharing all of my secrets :)

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