Like a lot of SFNewsletter readers, I figured Alex would be either too busy or simply uninterested in representing a first time buyer with a sub-seven figure budget. Ten months of searching and four offers later, we’re homeowners, and he’s still returning my calls…The cool thing about Alex is he’s new-school enough to embrace technology’s influence over his profession, but old-school enough to hold your sweaty hand through every step of escrow.

Bottom line, if you’re looking to be escorted from property to property in your agent’s Mercedes while being lavishly praised for your exquisite taste and style, Alex ain’t your guy. But if you’re looking for consummate San Francisco market expertise, every tool you’ll ever need to find and evaluate your properties, and a Tiger Woods-like closing mentality – hell, you’re already reading his newsletter, posting to his blog, and god forbid you’re receiving his twitter banter – seriously, why use anyone else?!