I had been reading Alex’s “sfnewsletter” for over a year, so I knew when I was ready to sell my house in San Francisco, Alex was my choice. His newsletters were very informative and intelligently written. I know this sounds corny, but I really liked his sign-off at the end of each newsletter — “Happy Aloha Friday”. Alex kept on top of all correspondence and paperwork and kept me apprised every step of the selling process. I am happy to say that we accepted an offer after only 2 weeks on the market. I would recommend Alex to anyone in need of a superior REALTOR.