theFrontSteps – San Francisco

Real Estate, Insight, Statistics, Gossip, & News…With a Twist and Some Flavor

The Best Time To Sell Since San Francisco Real Estate Went Bust…Is Now

I’ve often said, if you can’t say it better yourself, just plagiarize. Or something like that. ;-)

Even if it means sharing information from a “competing” brokerage. Mark McLaughlin is the CEO of local real estate company Pacific Union. His recent article pretty much sums up my thoughts exactly. Especially, if you live in Cole Valley.

I asked him, “Do you have any data that might suggest how poor earnings of the investment banks and the capped bonuses of the investment bankers impact the luxury goods and real estate markets in the San Francisco Bay Area?”

His response was fairly simple and as follows: “No data. I would think the Apple, Google, Facebook etc. income gains would swamp any losses in the finance sector in the Bay Area.”

It is very important to remind our sellers that the both the buyer demographics and the traditional selling season in our markets have, in fact, changed – and for the most part, our markets are supply-constrained. We have more motivated buyers than we do properly improved, located and priced properties for sale.

Put another way, now is the best time I’ve seen since 2007 to list your property for sale. Demand is through the roof.

-Wall Street vs. Apple, Google, Facebook, etc.

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Toast: Trouble Coffee Co.

Make no mistake, this blog is about real estate. But real estate is all about location, location, location, and San Francisco happens to have some pretty damn good restaurants, shops, trails, architecture, museums, and so much more in so many great locations, all of which directly impact the value of real estate. (How many times have you seen in marketing remarks “Close to shops, restaurants, transportation”?) There is a reason people live in a city…to be close to the things they love.

So, I’m going to start sharing some of my favorite places.

It’s no secret anymore, and the cat is so far out of the bag it’s not even funny, but Trouble Coffee on Judah, almost at the beach, is one of my favorites. I’ve long gone in solely to purchase “the Hammer” espresso beans and pour my own cappuccino at home, and never indulged in their toast (guilty of inhaling the occasional surf snack…or whatever the hell it is they call it though). Until yesterday.

I had the “Toast”. All I can say is that it is hands down the best cinnamon toast I have ever had, and you should try it too.


Image Poach

Outer Avenues real estate is pretty damn hot as well, as mentioned in my post the other day. A little update on that, we were beat out. Still not a done deal with buyer #1 though, so anything can still happen in our favor.

There you have it. Trouble Coffee, yet another reason to live in San Francisco.

-Best Coffee in San Francisco

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Four Buyers In Four Days…And 121 Beulah, How Did It End?

Hi all! I just wanted to give a little update to you from my world of San Francisco real estate.

In my humble opinion, the market is extremely hot for the right properties. On Friday I wrote four separate offers (five if you count that one property is two condos), in four entirely different neighborhoods, and have been in a multiple offer situation on every single one of them. My buyers lost out on a house near West Portal (by roughly $25-35k), and my buyer on a Outer Avenues house is still in the thick of a six offer situation.

My clients for a Cole Valley property accepted a counter offer from the seller, knowing that other offers were lurking. And thankfully, the sellers of a Russian Hill property that my client offered on realized cash truly is king in this lending environment, and wisely accepted our offer on their property, rather than the others with financing.

I would love to share details and specifics about all of these, but as you can imagine, I can’t. I am very busy representing a ton of people throughout the city at this very moment, and all of it is helping me gain that much more knowledge to help you.

As always, other agents are talking to me and sharing stories, potential buyers they may have for homes, and properties some of their sellers may sell. Why they don’t just post all of it for free on PocketListings.net is beyond me, but I’m happy they feel comfortable sharing with me.

If you, or any of your friends/family, need help with San Francisco real estate, please don’t hesitate to contact me. My head is FULL of real estate opportunity!

Oh…and that luxury remodel on Beulah I mentioned two weeks ago….SOLD IN FIVE DAYS for $2,600,000 (asking $2,495,000). We can only assume CASH, and multiple circling.

Happy Monday! It snowed!

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From Hero To Zero In Less Than A Week

You know that feeling you get when you’re about to push over the ledge of an 8 foot Ocean Beach bomb? Or the feeling just before you drop an untracked line of cold smoke pow down your favorite chute? Well that’s how I felt for my buyers when I saw this sign post out front of this lovely Cole Valley home at 156 Grattan.

My elation quickly turned from thrill and excitement to the feeling of pearling the nose of your board on said 8 foot bomb, crossing a tip and being sent cartwheeling, full yard sale, down your favorite chute with the entire chairlift above watching.

Alas…the house is not coming on the market, but has been rented. It only took one week to rent it, for a mere $6000/month, and they didn’t even have time to finish putting the sign up out front.

I keep saying, Cole Valley (and San Francisco) real estate is doing just fine…thank you very much.

As for me and my buyers, we’ll continue to lick our wounds until we come out on top.

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From Beater To Butter, A Before & After At 121 Beulah (Cole Valley)

[Update: This property is Sold. Was sold in 5 days, CASH, for $2,600,000. Wow...]

The Living Room was:

The Living Room is:

The Kitchen was:

The Kitchen is:

Bathroom was:

Bathroom is:

(Note: There are now 4.5 Baths, this is just one of them.)

Lower Level was:

Lower Level is:

Rear Cottage was:

Rear Cottage is:

And the Piece de Resistance…le Garage was:

Le Garage is:

As is always the case with every property in San Francisco, there are stories, and this little (now big) gem on Beulah is no exception. There are a ton more pictures online, including shots of the previously undeveloped attic, the bedrooms, more bathrooms, elegant stairway, and lovely yard and patio, so please check it out.

And as I mentioned yesterday, Cole Valley is a hot little market right now. This is not the only great property that we’ll see in Cole Valley in the near future. Yesterday, I hinted to another 3 bed, 2.5 bath Single Family ($1,550,000) home that will be coming up for any of you Cole Valley buyers that keep getting beat out. There is also another transformation on par with this 121 Beulah that we should see on MLS shortly (if someone doesn’t snag it off market first.)

Opportunity knocks. Contact me to get in on these opportunities first, because they won’t last.

True to my word, I’ll try to keep you all in the loop. For now, I gotta run. Happy Aloha Friday to all y’all!

-121 Beulah, 4bed, 4.5 bath, 4,141 sqft, asking $2,495,000 Cole Valley [MLS]
-121 Beulah Before when is sold for $1,250,000 almost one year ago…exactly.

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Happy New Year From Me To You…And The Scoop On Both A Cole Valley And Noe Valley Single Family Home

My dear readers,

I continue to give you opportunity after opportunity and you have been great. You have been loyal, you have been kind, you have been my source of income (and food and clothing for my two shining young pains in the ass…I mean sons who I love dearly…but sometimes want to wring their necks.) You have referred friends, you have referred family, you have given me tips on hot (and cold) property, and I greatly appreciate it.

I hope you continue to do so in 2012, as you have done since I started this thing back in 2007, and I hope to continue to give you the goods as I have done since before I launched this blog. (Can you believe I’ve been reporting on real estate since 2004!) I want to continue to give you the inside scoop, with a twist and some flavor, because Lord knows our market is a complete mind thrash, so we might as well have a good laugh along the way.

With that said, I have the scoop on a property in Cole Valley for some of you Cole Valley buyers:

and I also have a scoop on 471 Duncan for all of you Noe Valley buyers.

So if you, or anybody you know, was/is interested in a Single Family in Cole Valley, or took a look at 471 Duncan (or any other Noe Valley Single Family recently), give me a call. Principals only please. (If your agent isn’t digging up this kind of dirt for you, why are you paying them!?)

Happy New Year to all of you wonderful people. I hope to kick it up a notch this year on theFrontSteps, and continue to see PocketListings.net to become the successful site it deserves to be.

I look forward to helping you, and everyone you know, buy and sell tons of San Francisco real estate in 2012.

Sincerely,

Alex Clark

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Tenth Avenue Opulence For $277,000 Less. Who Wants To Has It?


[Editor's Note: It is recommended you watch the video first.]

There is a lot to love about this listing at 261 10th Ave, especially “savings the money”, but I’m not quite sure what’s to love more:

Is it the insanely awesome gold coverlet accented by leopard print throw pillows and zebra print chair?

Is it the built in ballet studio that screams tutus and Baryshnikov? However, the ceiling looks a little low to soar like a Swan…

Is it the animal paintings in the foyer that look to be horses, or maybe at least one Giraffe?

Or could it simply be the recent price reduction to start off the new year? A price reduction from an original asking of $1,675,000 to the New Year’s price of $1,398,000…more than a QUARTER MILLION DOLLARS.

It’s at a juncture like this when (proper) staging comes in handy, as does realistic pricing and shelving any visions of grandeur and opulence. Personal tastes aside, this is a great house, in an excellent location.

Who wants to has it?

-261 10th Ave, 4 bed, 3.5 bath, $1,398,000 (MLS)
-Find me on the Facingbook

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Wanderlust: $369,000, 3 Beds, 30 Minutes To Skiing In Salt Lake City

It should come as no surprise to those of you that read theFrontSteps on a regular basis, but to those that don’t, I often get stricken with a heavy case of wanderlust. My mind starts to wander, my heart starts to race, and my imagination goes heavy into “what if” mode. Today is no exception.

Although we all like to imagine the “what if” of being the buyer throwing down $28,000,000 for this one of a kind St. Regis Penthouse, the fact is, most of us think about the “what if” of buying a reasonably priced home in San Francisco. The reality is, reasonably priced doesn’t really exist here, because everything is crazy expensive. So as I sit and search places around the country where it just might be snowing, because Tahoe is bone dry, I came across this killer little house in Salt Lake City, Utah with 3 bedrooms, a nice modern kitchen, yard, location smack dab in Salt Lake’s hip 9th and 9th area, and a price tag of only $369,000.



So it’s with a link to that property, and an imagination to days of bluebird skies and 10 feet of fresh snow that I leave you and this computer (or mobile device), and head on up to Alta to score some epic hard pack under bright grey skies.

Happy New Year to all of you! Let your imagination run wild in 2012!

-Salt Lake City Home For Sale, $369,000

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St. Regis Penthouse Originally $70 Million, Now $35 Million…Has Found A Buyer

This is big news. According to SFLuxe, the Penthouse I reported on back in July that occupies roughly 20,000 square feet of the Luxury St. Regis Hotel in downtown San Francisco has found a buyer.

How’s that for a Merry Christmas!

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San Francisco Housing Market Not Stopping…How’s That For A Gift From Santa!?

In this season of giving and being thankful, I’d have to say that San Francisco Bay Area residents should be pretty thankful that our market is nowhere near that of the national average. If you’re a seller you can be thanking your lucky stars that buyers are out there in droves, and if you’re a buyer you need not pinch yourself, because yes, interest rates are indeed averaging UNDER 4%, and that is certainly something to rejoice.

The San Francisco Association of Realtors Market Focus Report begins now:

Although these fall months are not typically known for high real estate activity, this year has proven otherwise, with strong pockets of movement occurring throughout the city, keeping the market active during these shorter days. Families have been rushing to purchase and settle into their new homes to prepare for the holiday season and upcoming year.

Single-Family Homes

As the number of homes for sale fell throughout the city by 27.3 percent compared to November 2010, the number of homes under contract this past month rose by 21.1 percent, while the number of homes sold rose by a substantial 22.3 percent. For properties that were priced below $700,000, the months of supply inventory dropped by 67.8 percent to 1.3 months. For properties priced between $700,000 and $1.2 million, the months of supply inventory fell by 12.1 percent to 2.8 months. Readings between one and four months typically indicate a seller’s market, where sellers have more negotiating power over home buyers.

One part of the city which continues to experience healthy sales activity is the central district that provides ample shelter from San Francisco’s famous fog and is one of the city’s sunnier regions. Since November 2010, the number of homes sold has risen considerably by 60 percent to a total of 40 properties. From the colorful neighborhoods of Haight Asbury and the Castro, to the more contemporary and family-friendly Noe Valley, to the posh and upscale Clarendon Heights, this part of the city offers a diverse array of housing opportunities for just about any home buyer.

Another area of the city which saw heightened sales activity is the southern part of the city that stretches from San Francisco City College to beyond Candlestick Park. Compared to this time last year, the number of homes under contract in this district has risen by a whopping 80 percent, while the number of homes sold has increased by 58.3 percent to a total of 57 properties. Some of the neighborhoods in the area, such as the Excelsior and Mission Terrace, offer a suburban feel, easy access to public transportation, and some of the best prices in the city, which makes them great locations for first-time home buyers.

Condominium Sales

Although the number of condominiums for sale fell throughout the city by 37.2 percent compared to November 2010, the number of condominiums under contract rose by 17.7 percent and the number of condominiums sold increased by 23.1 percent. For condominiums that were priced between $500,000 and $900,000, the months of supply inventory contracted by 61.4 percent to a reading of 2.2 months. For luxury condominiums priced above $900,000, the months of supply inventory decreased, by 49.8 percent to 2.6 months.

One part of the city which experienced a robust increase in condominium sales activity is the central-eastern part of town, whose landscape continues to evolve from its former warehouse and factory occupied streets. Since November of last year, the number of condominiums sold has jumped by 56.4 percent, from 39 units to a total of 61. The central-eastern district includes such neighborhoods as up-and-coming South Beach, home to AT&T Park and some of the most stylish condominiums in the city, as well as SOMA (South of Market) and Yerba Buena, which has seen an infusion of moderately priced condominiums in recent years.

Outlook

The Conference Board reports that consumer confidence surged in November to its highest level since July, a sign that Americans may be more willing to spend. The Conference Board said that its consumer confidence index climbed by 15 points in November to 56 points, the highest it has been since a reading of 59.2 this past summer. Although still well below a reading of 90, which indicates an economy on solid footing, the confidence numbers are encouraging.

According to the State Employment Development Department, the statewide and local job outlook continues to improve as California’s unemployment rate dropped for the second straight month in October to 11.7 percent. Bay Area counties were all below the State average, including San Francisco, which dropped to 8.1 percent from 8.3 percent the prior month.

As the cost of renting in the city continues to rise, and with the average rent currently at $2,572, more and more people should be considering owning a home. There are a variety of rent vs. buy calculators available online and anyone of them can be used to help with a decision as to whether to rent or buy.

As local tech companies like Zynga and Yelp prepare for initial public offerings, more and more of their employees are looking towards owning a home in San Francisco. Reuters reports that recent competitive bidding in some neighborhoods has pushed home prices up more than 15 percent from last year in some areas such as Noe Valley, SOMA and Potrero Hill.

With the improving economy and surge in pending sales, 2012 is likely to see a stronger San Francisco real estate market than what buyers and sellers have been accustomed to since 2008.

-San Francisco Association of Realtors Market Focus Report

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