About

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Welcome to theFrontSteps, my way of educating you about San Francisco/Bay Area real estate. Mostly unconventional, and barely legal, I share stories about luxury real estate, new developments, jaw-dropping properties, recent sales, insane overbids, telling market trends, people in this wonderful city, things that interest me, and generally the information most real estate agents choose not to share. I was a pioneer in this space 10 years ago, and somehow I keep going. Often imitated, never duplicated, theFrontSteps is truly unique, as am I.

Raised in the foothills of Reno, NV by a skiing family, I moved to the beaches of California to attend college at UCSB, spending a year of my studies abroad in Vienna, Austria learning German, and experiencing the finer things in life. Having graduated with a B.A. in Political Science, my first post collegiate job was at Porsche Motors in Stuttgart, Germany marketing 911’s and Boxsters, but I decided I should set my sights higher, move back to the States and become a Lift Operator at Mt. Rose Ski area. I quickly realized this was not going to be a life-long career! Hence, my move to San Francisco . . .

Living in San Francisco with my wife and two boys, who both attend SFUSD public schools, I enjoy surfing, skiing, cycling and golf. I’m a small entrepreneur and big-time blogger. This website, theFrontSteps.com gets over 400,000 readers annually (sometimes more, sometimes less), and is filled with all kinds of juicy real estate porn and in depth market data. Additionally, I founded a website for off market real estate (PocketListings.net), which was acquired, started a San Francisco real estate newsletter (sfnewsletter.com), and most recently a content marketing service for my colleagues called “The Goods”.

With more than a decade of Bay Area real estate under my belt, “Top Producer” status (top 1% of SF agents to be exact), and countless industry connections, I have a tremendous amount of knowledge and expertise to put to work for you.

Simply put…with me on your side:
*Sellers get more than they ever imagined when listing with me
*Buyers get offers accepted more often

I would appreciate the opportunity to be your trusted real estate expert for life.

Please take a minute to sign up for sfnewsletter, follow this here blog (opt-in form is below), share theFrontSteps with your friends, and contact me when you, or anyone you know, are ready to buy or sell real estate.

I promise I won’t let you down.

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email: alexclark@gmail.com
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