2340 Larkin #2…an update, and $296,000 price reduction.


We’re slowly getting back into the swing of daily posting about real estate and still very much a construction site over here at theFrontSteps, so what better way to kick things off with a post about how utterly and completely wrong we were, and it isn’t the first time. The update for 2340 Larkin #2 … Continue reading 2340 Larkin #2…an update, and $296,000 price reduction.

$$$ Real Estate Marketing


As much as I love my fellow Realtors (R), sometimes I wonder where they get their “marketing remarks”, and how they tie them into the rest of their materials. Take for example, 9 Massasoit St in Bernal Heights. It just hit the market and it has “$$$ Bay View”, yet the 76+% of internet home … Continue reading $$$ Real Estate Marketing

A Very Simple Explanation of the Complex 1031 Tax-Deferred Exchange


We recently received a few questions about 1031 Exchanges, and the short answer…they’re pretty simple, but also complicated. ;-) How’s that for a politician’s answer? Joking aside, we thought this brief description from The Money Alert was pretty good. “Established for real estate barons and tycoons, 1031 exchanges have been around since the 1920s. Named for … Continue reading A Very Simple Explanation of the Complex 1031 Tax-Deferred Exchange

1 Part Dwell, 1 Part The Infinity, 2 Parts YOU!


  So you think you’ve got what it takes to design a la modern.  Here’s your chance: “Dwell™ invites [their] readers to submit design proposals for one of three varied floor plans for homes in The Infinity. A panel of industry experts, including Dwell owner and founder Lara Hedberg Deam, will review designs. Winning designers … Continue reading 1 Part Dwell, 1 Part The Infinity, 2 Parts YOU!

“Good Bones”


Another way to ensure hordes of buyers to your property, use the words, “Good Bones”.  This 2 bed, 1 bath, probate at 833 26th Ave is a total fixer that listed at $679,000, minimum bid is now $896,150, after receiving 23 offers.  As we said, fixers fly.  This one could easily get into the mid … Continue reading “Good Bones”

20 on 40


How do you attract hordes of buyers to your home?  Put these words in your marketing, “Bring your vision, and contractor!” In fact, if you have a totally remodeled gem just sitting on the market, you might as well make it look like hell.  Fixers sell better than anything. This property, a 2 bed, 1 … Continue reading 20 on 40