How coffee affects your property (Drive by ™)


One of our readers forwards us this picture and re-iterates the importance of well known retailers moving into “less desirable” locations.  Peet’s opened nearly a month ago on the corner of 16th Ave. and Geary.  If this Peet’s does well, it could lead to many other retailers moving to the area.  Time will tell.  We hope it does well.   This area, “Central Richmond” has recently been discovered by many families priced out of Lake, Presidio Heights, and Laurel Heights districts, and we know Jeff’s Jeans could give Villains a run for its money…(not likely), but maybe in the acid-washed section.

Maximum Overbid at the St. Regis, 30A


Yes…overbids still exist.  We run this kind of stuff on the sfnewsletter all the time, and it is nice to be able to do it more than once a week.  We like to call this a Maximum Overbid of the Week(tm). 

Not a bad view, eh?  Listed for $2,995,000.  3 beds, 3 baths, 2027 square feet, and the pictures speak for themselves.  Fourteen (14) days on the market….sold for $3,200,000.  That puts it at roughly 7% over asking and a meager $1579/square foot.  Let’s also not forget HOA’s of $2356/month and parking of $225/month.   Congratulations to the buyers and sellers.  This is why we live here.  Properties like this (But the chandelier looks crooked…minor details.) More Pictures

Welcome to our BLOG

Dear All,

Thank you for your amazing support so far with the sfnewsletter.  At your requests, I invite you into our BLOG.  Our goal with the BLOG is to give you the day to day, play by play so many of you have requested, but at the same time make real estate fun and informative.  We encourage you to ask questions of our experts, and provide comments to our posts.  We are here to help, and help we shall.  But first, we need to get the “drop” “wired”.    




This BLOG will only be as good as the people associated with it.  If you are good people, I encourage you to tell your friends about this BLOG and the sfnewsletter. 

As Adam Yauch of the Beastie Boys said, “I got a million ideas I ain’t even rocked yet.”  But collectively our team has more, and you, the readers can take it Intergalactic.   

 Welcome, Bienvenue, Wilkommen, Benvenuto! 


Alex Clark

founder sfnewsletter(tm)

Drive By ™

In honor of the (re)launch of our new blog, we are introducing a new section on par with our Stalefish, and Maximum Overbid of the Week. Introducing… Drive By… drive by a property (or walk, we’re green), see, point, shoot, post. You are welcome to do the same. Send us your Drive By photos and story, and we’ll run it for you.

This shot is of a house that is very much taken care of on the facade, beautiful in fact (we agents like to call this curb appeal), but look at the shed/garage/thingy in the bottom right corner of the shot.



Here’s a close up: 

We would advise cleaning up the shed prior to listing.  Just a suggestion. 

Word on the Multi-Family Street

“Tell you the first big news in Multi- Family. There wasn’t
one ‘Market’ deal done over ten units in January!!!

Some deals were done, very few, and they were all delivered to buyers off
the market. Our deal flow has nearly stopped? Rents: our best client is
getting rents that are better than dot com.. 20+ people showing up for open
houses.. I don’t know what it means except there are fewer and fewer deals
going down. There were only 70 deals (approx.) over 10+ units in 2006
reported. One guy bought like 30 of them… Can you guess who? People are
getting pissed.

BTW- that is the lowest volume of 10+ deals we have seen in like a decade.
Brokers are starting to sweat because there aren’t enough deals to go
around. We might see a lot of people get out of the business because they
can’t make a living.

TIC market is on FIRE!!!!! You can quote me on that. Whoever doesn’t agree
is not in touch with the market…”

-editor’s note…the author of this post has asked to remain anonymous, but he/she is definitely in the know. So what does this mean? Discuss in our comments.
I think it is a sure indication that although we are inundated with new technologies trying to replace the Realtor, it is still the Realtors that are getting the deals done…only off the market.

Virtual Real Estate, in a Virtual World

Getting tired of being priced out of the market?  Can’t imagine paying $750,000 for a one bedroom condo in San Francisco.  Frett not!  Enter Second Life. A Virtual 3D world waiting to be created. Don’t like the rain? Don’t allow it in your town? Trump stealing your thunder? Create your own real estate empire.   Land is for sale, and it’s still pretty cheap. You can buy some land, build a commercial mall, then rent space out to high end tenants (read: advertisers). The marketing world is getting in the groove of this 3D world.
The only thing…you need to be kind of tech savvy.  So break out of this two-dimensional world of over-priced real estate, and scarce land, and invest in 3D.  It may be the future, we’ll have to see. 

U.S. Economic Outlook


This chart is provided by the National Association of Realtors:

Link to full document

NAR is also telling us “Housing Downturn Likely to Have Hit Bottom”

We post it for you to draw your own conclusions and discuss.  Heaven forbid we be accused of cheerleading, but we’ve been saying for quite some time the market is still pretty damn good.  

(sorry for the lack of clarity on this pic, we’re still new at posting and tweaking pics…we’ll get it.)

The First sfnewsletter (that we could find) July 9, 2004


Dear Friends:

Welcome to the newest members of the list. If you would like to be removed, either email me directly at … , or click on the “unsubscribe” button below. If you have a friend that would like to be added, just send me their email.

The real estate market in San Francisco continues to soar. Multiple offers are almost expected on most properties, and competition is still fierce. I thought sales would slow a lot during this summer, and they have a bit. There were about half as many closed transactions this week as there were last week. Why? Summer vacation. You can’t blame people for wanting to get out of this unbelievably horrible weather we are having. Expect things to pick up to a frenzy again around September.

On that note, I am running out of town to find some sun!

Maximum overbid of the week goes to:
1358 38th. Avenue. Two bedroom, One bath, Two car parking. Asking $598,000, sold for $768,000, and only spent 10 days on the market!!!!!!

Happy Aloha Friday,

Selling a Home with Oscar’s Help


We know the market has cooled, but what better way to sell a home than during the Oscars?  A certain completely remodeled beauty on Buena Vista is having an Oscar party, in order that you may experience the state of the art entertainment room.  Pretty clever, we must say.  We were invited, but not sure you were, so we’ll keep details to ourselves.  Cruel, we know.  Just letting you know some of the more interesting ways to drive traffic to a listing these days.   And in all honesty, we can’t believe someone hasn’t bought the place.  It is truly amazing