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	<title>theFrontSteps - San Francisco &#187; Reduced Prices</title>
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	<description>Real Estate, Insight, Statistics, Gossip, &#38; News...With a Twist and Some Flavor</description>
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		<title>The Montgomery San Francisco Showing The Full Monty By Slashing Prices</title>
		<link>http://thefrontsteps.com/2009/02/13/the-montgomery-san-francisco-showing-the-full-monty-by-slashing-prices/</link>
		<comments>http://thefrontsteps.com/2009/02/13/the-montgomery-san-francisco-showing-the-full-monty-by-slashing-prices/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 13:36:13 +0000</pubDate>
		<dc:creator>thefrontsteps</dc:creator>
				<category><![CDATA[The Montgomery]]></category>
		<category><![CDATA[Reduced Prices]]></category>

		<guid isPermaLink="false">http://thefrontsteps.com/?p=4241</guid>
		<description><![CDATA[We didn&#8217;t get a chance to head down to The Montgomery and report back on their coming of the Ox Chinese New Year celebration party, but we can bring you this: Notice the top right corner of that photo? We&#8217;ll give you that extra 1.5% commish back, so don&#8217;t be shy getting in touch with [...]]]></description>
			<content:encoded><![CDATA[<p>We didn&#8217;t get a chance to head down to <a href="http://thefrontsteps.com/category/new-developments/the-montgomery/">The Montgomery</a> and report back on their <a href="http://thefrontsteps.com/2009/01/22/cause-celeb-the-monty-drops-prices-offers-dim-sum/">coming of the Ox</a> Chinese New Year celebration party, but we can bring you this:</p>
<p><img src="http://thefrontsteps.com/wp-content/uploads/2009/02/montypricingdown1.jpg" alt="montypricingdown1" title="montypricingdown1" width="500" height="623" class="aligncenter size-full wp-image-4242" /></p>
<p>Notice the top right corner of that photo?  <strong>We&#8217;ll give you that extra 1.5% commish back</strong>, so don&#8217;t be shy getting in touch with us, and/or registering me, Alex Clark, as your agent during your first visit.  Feel free to <a href="mailto://thefrontsteps@gmail.com">email for details</a>. </p>
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		<title>Reduction Redux, in which I pick up the Gauntlet</title>
		<link>http://thefrontsteps.com/2008/11/06/reduction-redux-in-which-i-pick-up-the-gauntlet/</link>
		<comments>http://thefrontsteps.com/2008/11/06/reduction-redux-in-which-i-pick-up-the-gauntlet/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 18:30:34 +0000</pubDate>
		<dc:creator>Anna Marie Hibble</dc:creator>
				<category><![CDATA[Anna Marie Hibble]]></category>
		<category><![CDATA[Buying/Selling Techniques]]></category>
		<category><![CDATA[Condominium]]></category>
		<category><![CDATA[Inner Parkside]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Reduced]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[San Francisco Real Estate]]></category>
		<category><![CDATA[Single Family]]></category>
		<category><![CDATA[SOMA]]></category>
		<category><![CDATA[theFrontSteps]]></category>
		<category><![CDATA[Twin Peaks]]></category>
		<category><![CDATA[Reduced Prices]]></category>

		<guid isPermaLink="false">http://thefrontsteps.com/?p=2903</guid>
		<description><![CDATA[When I posted Reduction Ad Nauseum,  I really just wanted a read on how the educated real estate populace explains and/or reacts to listings that have suffered not one, not two, but three or more price cuts. Still, one commenter Noe Guy said: &#8220;Interesting observations but I wouldn&#8217;t put too much stock in them. First, you      [...]]]></description>
			<content:encoded><![CDATA[<p>When I posted <a href="http://thefrontsteps.com/2008/11/03/reduction-ad-nauseum/" target="_blank">Reduction Ad Nauseum</a>,  I really just wanted a read on how the educated real estate populace explains and/or reacts to listings that have suffered not one, not two, but three or more price cuts. Still, one commenter Noe Guy said:</p>
<p><em>&#8220;Interesting observations but I wouldn&#8217;t put too much stock in them. First, you      </em><em>picked all TICs. TICs were always more of a speculative area of the market–get financing as a group, hold everything together via legal contract, hope for condo lottery, refinance. Everything about it is more speculative, hence the standard discount of TICs to condos… In this market, that discount should be steeper due to higher risk. </em></p>
<p><em>In addition to the more speculative aspect of the TIC market, I&#8217;ve always believed that it&#8217;s very difficult to accurately price a TIC. It&#8217;s not just the property that&#8217;s for sale. It&#8217;s the property, the actual contract, and the partnership with other owners. Those other two intangibles (from an economic standpoint) make the market less transparent, less liquid, and more difficult to price. </em></p>
<p><em>The evidence you&#8217;ve sited above clearly makes this case, but keep it in context and look outside of TICs if you want a clearer picture…&#8221;<br />
</em> <br />
Well, geez, what observations? I just observed 3 properties with 3 or more cuts, and opined that buyers (like me, someday, Obama willing) tend to look at reduced properties as Tijuana specials, as in: <em>$500K now? No, no, I don&#8217;t think so. Here&#8217;s $300K and a pity hug. My final offer.<br />
</em> <br />
But okay, Noe Guy. See, I love a challenge (else why would I be so sure I can buy a house on an English teacher&#8217;s salary, eh?). So here you go, 3 more properties, decidedly not TICs, that have come down more thrice or more in their careers on the market.</p>
<p><span id="more-2903"></span><br />
 <br />
<a href="http://sfarmls.rapmls.com/scripts/mgrqispi.dll" target="_blank">3645 Market St</a>:   Got hold of this one while surfing house porn on<a href="http://sf.curbed.com/archives/2008/11/05/broker_speak_twin_peaks_triplex.php#comment-216833" target="_blank"> Curbed</a>. A pretty swank 3/3.5 condo (look at the sheen off that kitchen!), this one hit the market in Sept. of this year.</p>
<p><a href="http://thefrontsteps.com/wp-content/uploads/2008/11/kitchmarket.jpg"><img class="alignnone size-full wp-image-2904" src="http://thefrontsteps.com/wp-content/uploads/2008/11/kitchmarket.jpg" alt="" width="500" height="333" /></a></p>
<p>Since then:<br />
Sep 04, 2008 $1,295,000<br />
Oct 03, 2008 $1,230,000<br />
Oct 20, 2008 $1,179,000<br />
Nov 03, 2008 $999,000<br />
 <br />
2. <a href="http://www.redfin.com/CA/San-Francisco/3039-19th-Ave-94132/home/1472788/sfarmls-345542" target="_blank">3039 19th Ave</a>: Merced Manor SFH, this one a 3/2.5, on the market over 80 days. Since its arrival:<br />
Aug 08, 2008 $1,045,000<br />
Sep 06, 2008 $1,014,900<br />
Oct 07, 2008 $984,900<br />
Nov 05, 2008 $955,900</p>
<p> <br />
3. Here&#8217;s the stalest of the fish: <a href="http://sfarmls.rapmls.com/scripts/mgrqispi.dll" target="_blank">2 Sumner St., a SOMA 2/1.25 SFH</a>. At over 250 days on the market now, and despite the rather bitchen&#8217; recording studio (pictured below)&#8230;</p>
<p><a href="http://thefrontsteps.com/wp-content/uploads/2008/11/rexcoding.jpg"><img class="alignnone size-full wp-image-2905" src="http://thefrontsteps.com/wp-content/uploads/2008/11/rexcoding.jpg" alt="" width="500" height="333" /></a></p>
<p> </p>
<p>&#8230;it&#8217;s enjoyed the following decline:</p>
<p>Feb 20, 2008 $1,100,000<br />
Mar 12, 2008 $999,000<br />
Oct 17, 2008 $920,000</p>
<p>Okay, so challenge met. But please note: I mean not in any way to mock the listing agents of these homes, since as we all agree, the market has been unpredictable. But my advice to Realtors, if I can give some, is to price carefully. If you have to come down, then down, then down again, we buyers get sharky&#8211; because we smell blood in the water. And as many a three-limbed surfer will tell you, sharks can be pretty difficult to negotiate with.</p>
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		</item>
		<item>
		<title>Reduction, Ad Nauseum</title>
		<link>http://thefrontsteps.com/2008/11/03/reduction-ad-nauseum/</link>
		<comments>http://thefrontsteps.com/2008/11/03/reduction-ad-nauseum/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 17:00:17 +0000</pubDate>
		<dc:creator>Anna Marie Hibble</dc:creator>
				<category><![CDATA[Anna Marie Hibble]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Financial District]]></category>
		<category><![CDATA[Fixers]]></category>
		<category><![CDATA[Noe Valley]]></category>
		<category><![CDATA[Reduced]]></category>
		<category><![CDATA[Stalefish ™]]></category>
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		<category><![CDATA[Twin Peaks]]></category>
		<category><![CDATA[Reduced Prices]]></category>
		<category><![CDATA[reductions]]></category>
		<category><![CDATA[San Francisco Real Estate]]></category>
		<category><![CDATA[TIC]]></category>

		<guid isPermaLink="false">http://thefrontsteps.com/?p=2838</guid>
		<description><![CDATA[I&#8217;m not a Realtor, so I&#8217;ll tell something I&#8217;m more qualified to comment on: buyers&#8217; perspectives. For instance, I can tell you how buyers looks at a property that&#8217;s been reduced more than twice. We feel sorry for them. They&#8217;re like awkward teenage boys at their first dance, pretending to be terribly busy with their shoe laces [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thefrontsteps.com/wp-content/uploads/2008/11/noeredux.jpg"></a>I&#8217;m not a Realtor, so I&#8217;ll tell something I&#8217;m more qualified to comment on: buyers&#8217; perspectives. For instance, I can tell you how buyers looks at a property that&#8217;s been reduced more than twice. We feel sorry for them. They&#8217;re like awkward teenage boys at their first dance, pretending to be terribly busy with their shoe laces to avoid eye contact. We all know these boys can&#8217;t really be too picky; they have to take what they can get.</p>
<p>This analogy might not <em>totally</em> work for reduced priced properties. I&#8217;m just saying that as a buyer, we tend to feel a lot more powerful when we notice a home&#8217;s asking has come down not once, but twice&#8211; a feeling that multiplies with each subsequent reduction. That&#8217;s why, as a seller, I&#8217;d really hope my agent were savvy enough to price my home right. Of course, we can&#8217;t, unless we are Dione Warwick, know what the future holds, and some of the current meltdown has caught us by surprise. Still, the writing&#8217;s been on the wall awhile. Most literate people, I&#8217;d think, would have read it.</p>
<p>Case in point the next three properties, whose reduction history goes from bad to worse.</p>
<p>1. Studio TIC at <a href="http://www.redfin.com/CA/San-Francisco/1059-Leavenworth-St-94109/unit-5/home/16892016" target="_blank">1059 Leavenworth St #5 San Francisco, CA 94109</a>. Current price: $325,000. In over 120 days on the market, the list price has come down thrice:</p>
<p>Jul 02, 2008 $399,000<br />
Jul 03, 2008 $329,000<br />
Sep 09, 2008 $325,000 </p>
<p>2. <a href="http://sfarmls.rapmls.com/scripts/mgrqispi.dll" target="_blank">532 Clipper St #B San Francisco, CA 94114</a>, currently at $539,000 is a 2 bed/1 bath TIC flat. In over 170 days on the market, it&#8217;s suffered 5 reductions, each one not very big, but <a href="http://www.redfin.com/CA/San-Francisco/532-Clipper-St-94114/unit-B/home/12354215" target="_blank">the conglomeration of so many price cuts is pretty damning</a>:</p>
<p>May 14, 2008 $679,000<br />
Jun 11, 2008 $659,000<br />
Aug 13, 2008 $639,000<br />
Aug 28, 2008 $599,000<br />
Sep 25, 2008 $570,000<br />
Oct 28, 2008 $539,000</p>
<p>3. <a href="http://sfarmls.rapmls.com/scripts/mgrqispi.dll" target="_blank">3630 22nd St.</a>, San Francisco, CA.  A 2bed/1bath detached cottage TIC, this one I&#8217;ve saved for &#8220;worst&#8221; because though it has not been cut as often as the above property, the overall slash down is quite dramatic. In over 100 days on the market:</p>
<p>Jul 18, 2008 $749,000<br />
Sep 05, 2008 $649,000<br />
Oct 06, 2008 $589,000<br />
Oct 29, 2008 $499,000</p>
<p><a href="http://thefrontsteps.com/wp-content/uploads/2008/11/noeredux.jpg"><img class="alignnone size-full wp-image-2841" src="http://thefrontsteps.com/wp-content/uploads/2008/11/noeredux.jpg" alt="" width="450" height="460" /></a></p>
<p>In this last case, the current price seems a lot more fair. I went to the open house yesterday and the listing agent informed me the place needed about $250K in repair and pest control. I have to wonder who would have ever, ever, ever paid the original list price.</p>
<p>I also wonder what other SF real estate agents or buyers or sellers think of these reductions overall, so I&#8217;m serving this blog up on the Front Steps for commentary. Take it easy on those awkward teen age boys though. Everyone, and everything, is fragile right now.</p>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Coming Soon! And, Coming Later!</title>
		<link>http://thefrontsteps.com/2008/10/29/coming-soon-and-coming-later/</link>
		<comments>http://thefrontsteps.com/2008/10/29/coming-soon-and-coming-later/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 15:59:32 +0000</pubDate>
		<dc:creator>Anna Marie Hibble</dc:creator>
				<category><![CDATA[Below Market Rate]]></category>
		<category><![CDATA[coming soon]]></category>
		<category><![CDATA[Condominium]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[General Info]]></category>
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		<category><![CDATA[West Portal]]></category>
		<category><![CDATA[Arden Wood]]></category>
		<category><![CDATA[condos]]></category>
		<category><![CDATA[Mosaica 601]]></category>
		<category><![CDATA[Reduced Prices]]></category>

		<guid isPermaLink="false">http://thefrontsteps.com/?p=2739</guid>
		<description><![CDATA[Realtor Kevin Gueco writes a very sunny review for the coming soon Mosiaica 601 condo project (pictured above) in his SFNewDevelopments blog. There&#8217;s definitely some room for pleasant surprise in the announced price  (pleasant to me, anyway, since I selfishly find all condos I cannot afford to be unpleasant): &#8220;Mosaica 601 announced last week that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thefrontsteps.com/wp-content/uploads/2008/10/missionst-construct.jpg"><img class="alignnone size-full wp-image-2740" src="http://thefrontsteps.com/wp-content/uploads/2008/10/missionst-construct.jpg" alt="" width="507" height="239" /></a></p>
<p><a href="http://www.sfnewdevelopments.com/3705/mosaica-601-3br-2ba-homes-in-the-600s-coming-soon/" target="_blank">Realtor Kevin Gueco writes a very sunny review for the coming soon Mosiaica 601 </a>condo project (pictured above) in his SFNewDevelopments blog. There&#8217;s definitely some room for pleasant surprise in the announced price  (pleasant to me, anyway, since I selfishly find all condos I cannot afford to be unpleasant):<br />
<em></em></p>
<p><em>&#8220;Mosaica 601 announced last week that it plans to start pricing of its 3 bedroom / 2 bath condos in the low $600s!  This is an incredible value considering each home is around 1400 square feet.&#8221;</em></p>
<p>Of course, putting aside Gueco&#8217;s near-by  restaurant list, the area (where Mission meets Potrero) is <em>a little</em> rough, but the price still seems all right to me. <a href="http://thefrontsteps.com/2008/10/27/new-developments-face-a-new-reality-in-sf/" target="_blank">Perhaps the developers see the price cuts so many other condo developers have had to make recently</a>, and are starting lower to begin with?  </p>
<p>Also coming soon (but not as soon) are a more mysterious set of housing units. Just off West Portal and 16th Ave., in front of Arden Wood, you can see the pushed-up dirt, huge bulldozers, and thin wood skeletons that signal housing to come, and their sectioning looks multi-unit. Thus I suspect these are the long awaited condos that were subject of news and speculation in 2006. In fact, that&#8217;s still the only information I can find on this construction: 2 years old, <a href="http://www.sfhomeblog.com/2006/12/developer-bails-on-building-condos-at.html" target="_blank">via SFHomeBlog</a> and <a href="http://www.sfnewdevelopments.com/1925/facing-west/" target="_blank">J.K. Dineen</a>. Someone has to have a more updated scoop here. Anyone?<br />
 <br />
Meanwhile, still a pipe-dream (ha ha! Really, Haight Street, how many pipe stores can one street support?), but with the supervisorial green light is the Whole Foods/condo complex, slated to replace long-dead Cala Foods at the corner of Stanyan and Haight. <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/10/28/BA7L13P0D8.DTL" target="_blank">The Chronicle outlines the plan here</a>:</p>
<p><em> &#8221;The large, four-story project, which also includes some 60 high-end, market-rate housing units, was expected to be controversial, but the commission voted 6-0 to approve the conditional use permit &#8211; a result supporters think had a lot to do with their organized turnout.&#8221;</em></p>
<p>Right, agreed: Haight could use a face-lift and perhaps a gentle reminder that <strong>THE 60&#8242;S ARE OVER</strong>. Also, I like Whole Foods, but I&#8217;m saving for one of those condos, so I&#8217;ll stick to Trader Joe&#8217;s (<a href="http://sanfranciscoschtuff.com/2008/10/17/stonestown-mall-trading-up-as-soon-as-trader-joes-finally-arrives-anyway/" target="_blank">with a new one <em>also</em> coming soon</a>!). I&#8217;m curious what &#8220;market rate&#8221; will be when those units go up, since so many new developments are struggling to sell out units already. <a href="http://thefrontsteps.com/2008/10/24/what-a-shame/" target="_blank">The Frontstep&#8217;s own banker/blogger, aptly known as &#8220;The Banker,&#8221;</a> says: &#8220;We are overbuilt. . .and it is next to near impossible to get financing!&#8221;</p>
<p>What do you say?</p>
<p>&#8212;-</p>
<p><em>Construction photo via </em><a href="http://www.sfnewdevelopments.com/3705/mosaica-601-3br-2ba-homes-in-the-600s-coming-soon/" target="_blank"><em>SFNewDevelopments</em></a></p>
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		</item>
		<item>
		<title>New Developments Face a New Reality in SF</title>
		<link>http://thefrontsteps.com/2008/10/27/new-developments-face-a-new-reality-in-sf/</link>
		<comments>http://thefrontsteps.com/2008/10/27/new-developments-face-a-new-reality-in-sf/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 14:30:35 +0000</pubDate>
		<dc:creator>Anna Marie Hibble</dc:creator>
				<category><![CDATA[Arterra]]></category>
		<category><![CDATA[Civic Center/Van Ness]]></category>
		<category><![CDATA[Doom & Gloom]]></category>
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		<category><![CDATA[Van Ness/Civic Center]]></category>
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		<guid isPermaLink="false">http://thefrontsteps.com/?p=2676</guid>
		<description><![CDATA[  I&#8217;ve heard from multiple sources that SF real estate is, for the most part, immune to the havoc wreaked on other parts of the US. But sales at our most recent condo complexes show that happy-smile-don&#8217;t-worry line of rhetoric is about as reliable as the clown&#8217;s was in Poltergeist (Happy Halloween!).     Socketsite [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div class="mceTemp">
<p><a href="http://thefrontsteps.com/wp-content/uploads/2008/10/opclown.jpg"><img class="size-medium wp-image-2677 alignleft" src="http://thefrontsteps.com/wp-content/uploads/2008/10/opclown-300x205.jpg" alt="do NOT trust this guy" width="270" height="185" /></a></p>
<p> </p>
<p>I&#8217;ve heard from multiple sources that SF real estate is, for the most part, immune to the havoc wreaked on other parts of the US. But sales at our most recent condo complexes show that happy-smile-don&#8217;t-worry line of rhetoric is about as reliable as the clown&#8217;s was in Poltergeist (Happy Halloween!).</p>
<p> </p></div>
</div>
<div> </div>
<div><a href="http://www.socketsite.com/archives/2008/10/symphony_towers_750_van_ness_cuts_prices_by_up_to_30.html" target="_blank">Socketsite reports </a>that Symphony Towers, with only 55% of its units sold, has recently reduced prices 30%. <a href="http://www.symphonytowerssf.com/splash.php" target="_blank">The &#8220;Tower One Close Out,&#8221; advertised on the building&#8217;s webpage, demonstrates:</a></div>
<div> </div>
<div>
<table border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td>T-907 Penthouse studio w/built in Murphy bed &amp; views</td>
<td><del><span style="#000000;">$515,000</span></del></td>
<td>$419,000</td>
</tr>
</tbody>
</table>
</div>
<div>
<table border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td>T-602 1-br, Quiet courtyard location</td>
<td><del><span style="#000000;">$565,000</span></del></td>
<td>$449,000</td>
</tr>
</tbody>
</table>
</div>
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<div>You have to wonder if those buyers among the 55% sold group are perhaps a wee bit upset. You might also wonder if you can&#8217;t, given the hint of desperation (&#8220;close out&#8221;= we really, <em>really</em> want to sell these goddamn condos!), get one of these units for even less than the advertised price.</div>
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<div>Plus, Symphony Towers is not the only recent development cutting prices. <a href="http://www.thehayessf.com/" target="_blank">The Hayes </a>is also making cuts, despite its central location and uber-hip marketing (including requisite &#8220;ambient&#8221; track playing over your web tour of the property, a photo from which appears below). <a href="http://sfarmls.rapmls.com/scripts/mgrqispi.dll?APPNAME=Sanfrancisco&amp;PRGNAME=MLSPropertyDetail&amp;ARGUMENTS=-N370250834,-N227864,-N,-A,-N15735100" target="_blank">#610, for example, is a 1 bed/1 bath down now from $599K to $499K.</a>  </div>
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<dt><a href="http://thefrontsteps.com/wp-content/uploads/2008/10/inside-hayes.jpg"><img class="size-full wp-image-2678" src="http://thefrontsteps.com/wp-content/uploads/2008/10/inside-hayes.jpg" alt="inside &quot;The Hayes,&quot; life is fabulously vogue" width="500" height="363" /></a></dt>
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<div>The Arterra, our newish &#8220;green&#8221; building at 300 Berry St. is also offering reduced prices, <a href="http://sfarmls.rapmls.com/scripts/mgrqispi.dll" target="_blank">(such as #904, a 1 bed/1bath down from $649K to $599K)</a>, as is <a href="http://www.thepotrero.com/" target="_blank">The Potrero</a>.  </div>
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<div>More good news for people who love bad news is that, <a href="http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2008/10/27/story5.html" target="_blank">according to the San Francisco Business Times</a>, construction has been suspended at 535 Mission St: &#8220;The $100 million HOK-designed tower was put on hold earlier this month in response to worsening market conditions.&#8221;   </div>
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<div>Well then. Seems like if one wants to buy right now, one should take these worsening conditions to the negotiating table. Don&#8217;t invite the clown.</div>
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<div><em>Photo credits, respectively: Scary ass clown: </em><a href="http://www.brainhandles.com/otherimages/opclown.jpg" target="_blank"><em>Brain Handles.com</em></a><em>; The Hayes staged unit: </em><a href="http://www.thehayessf.com/tour.htm" target="_self"><em>The Hayes.com</em></a><em>.</em></div>
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