Tag Archives: Pocket Listing

Hey Buyers! Turns Out There’s More Inventory Than You Thought

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities.

You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move beyond “private” or internal email as the method of choice for delivering these opportunities, look to social networks for some guidance as to where the buying (and selling) public lives, and get with the program!

Pacific Union, McGuire, Zephyr, Paragon, TRI Coldwell Banker, Vanguard, Sotheby’s, the list goes on and on…you ALL have pocket listings, and you’re all marketing them “privately”, so let’s make an effort to encourage each other to participate in an alternative marketplace to bring these opportunities to your fellow agents and the public, rather than continuing to shove this growing marketplace under the massive bureaucratic rug that is our National, State, and Local Association of Realtors. And for heaven’s sake, quit throwing your colleagues (Climb Real Estate) under the bus for taking a step in the right direction! (You know who you are.) It’s high time an alternative to the MLS takes shape, and the opportunity is right here and now.

[The same properties shown above, with links to the site:]
-Dominican Estate [Decker Bullock/Sothebys]
-53 Clifford Terrace [Vanguard]
-1299 Bush Street [Vanguard]
-219 Brannan [Vanguard]
-524 Roosevelt [Vanguard]
-2876 25th Ave [Vanguard]
-466 Hill [Vanguard]
-2509 Polk [McGuire]
-855 Folsom [McGuire]
-2094 Bush [McGuire]
-66 Parker [McGuire]
-2200 Pacific [McGuire]
-171 Caznea [McGuire]
-615 Buena Vista West [Sotheby's]
-2245 Francisco [Sotheby's]
-29 Oak Springs [Sotheby's]
-26 Sanford Lane [Pacific Union]
-1200 Laguna [Zephyr]
-1278 Stanyan [Zephyr]
-50 Lansing [Zephyr]
-Nob Hill Secret address [TRI Coldwell Banker]
-2325 Divisadero [TRI Coldwell Banker]
-2220 Sacramento [TRI Coldwell Banker]
-465 10th St [TRI Coldwell Banker]
-6 Emlin, Kentfield [TRI Coldwell Banker]
-595 12th Ave [TRI Coldwell Banker]
-850 Powell [TRI Coldwell Banker]
-287 Mangels [Barbegelata]

[Editor's Note: Some of these properties were placed on PocketListings.net, and others have since hit MLS and are now sold, but they did land in our email a very short time ago. You can expect some of these links to be killed by day's end, due to panicking brokerages.
Finally, if you'd like to be alerted when these opportunities hit our inbox, drop us a line, and we'll figure out a way to get them to you.]

-PocketListings.net: How To Tutorial [blog.pocketlistings.net]
-Climb Real Estate, PocketListings.net Join To Bring You More Buying And Selling Opportunity [theFrontSteps]
-It’s not listed, but it’s definitely for sale [New York Times]
-Remaking Real Estate, Again [SF Gate]

Your Noe Valley Dream Home Awaits…Lucky Buyer

Is this your style?

Been searching for the perfect Noe Valley Single Family Home that is LEED certified?

Dreamt about having a say in the final touches of your down to the studs remodeled dream home?

If so, I have the home for you. You, meaning unrepresented buyer.

The home pictured is not what is available, but it will be along those lines, and it is in an A++ Noe Valley location. Feldman Architecture and Scott Lewis landscaping, five bedrooms, three and one half baths, two car garage, 3000 plus square feet, and LEED Platinum Certified baby!

You, lucky buyer, would have the oppportunity to customize the paint colors and tile choices (to some extent- within the allowed budgetary guidelines). You can put the finishing touches on your dream home – all as a part of the sale. Seller is NOT selling an incomplete project, he will stay until the end, working with you, lucky buyer, to choose the finishes.

Price around $3,000,000, and as stated…Principals only.

How nice that luck is on your side, simply because you read theFrontSteps today. If only everything in life was that easy.

-Email alexclark@gmail.com or call 415-254-5351 for more information. Don’t delay.

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net

Another Purdy Pocket Listing To Ponder In NOPA / Lone Mountain

This wonderful two-level single family alternative only a par 4 from the oh-so-hip NOPA district of San Francisco, and situated on the edge of the Lone Mountain district is currently listed off MLS until the sellers can find a suitable replacement property (if you know of any, don’t be shy). Asking $1,125,000, the home (its 3 beds, 2 baths, remodeled kitchen, fireplace, hardwood, steam heat, and charm) is truly awesome, as are the two decks, the views, the massive two car garage with heaps of additional storage, the east facing backyard, and the location.

If you, or anyone you know, is interested in more information about this property, click this link, and get the deets…

Wanderlust: Villa De Montaña In St. Helena. It’s Only $16,950,000

I mentioned this one a bit ago, and you can’t deny it “sounds” wonderful. But we never had a look inside the home, let alone inside the gates. That is until now.

Have a look at Villa De Montaña in St. Helena an let your imagination soar!

Currently not marketed on MLS, this home is on 20+ acres and surrounded by 1,000 acres of the Mayacama Mountains. Asking $16,950,000, it is a 32 room estate with 2 master suites, 4 guest suites, 3 offices, 10 bathrooms, a state-of-the-art gourmet kitchen, breakfast room, sun room, wine cellar, exercise studio, library, and the list goes on and on.

Although not decorated to my standards, the home is quite lovely indeed, especially this killer patio…

I’d love to come visit you on occasion and (insert British accent here) sip a lovely glass of Napa Valley wine on your lovely estate, and marvel at the exquisitely manicured grounds, enjoy delicious meals from your private chef, and form extraordinary friendships with your undoubtedly, absolutely delightful friends. Cheers…

For more details, visit Villa De Montaña, St. Helena, $16,950,000 on PocketListings.net.

-More Wanderlust [theFrontSteps]

A Fixer Of Epic Proportions “Not On MLS”: 30-32 Prescott, Telegraph Hill

[Update: Property is now on MLS. Keep your eyes on PocketListings.net for your chance at many other off market opportunities, as this one was first posted there several weeks ago.]

This is one of those properties where every step you take inside the building you wonder if you’ll end up one floor below, like in a Looney Tunes Cartoon. To say the property is in utter disrepair (and recently vacated) is an understatement.
The exterior photos actually don’t do this property justice. The floors are rotted, the windows are molded and cracked, the roof is…well….it’s still there, the bathrooms are disgusting, and the potential is tremendous!
This is, after all, a “fully entitled development project with approved plans and permits in hand to build TWO, 2 story units with 2 car parking, yard, roof deck, with sweeping views of San Francisco Bay, Bay Bridge, Downtown San Francisco, and Telegraph Hill.” It’s opportunity knocking.
Full disclosure, there is a school right smack dab next door, and that could quite possibly be the only downside. However, the buyers of the finished product are likely not going to be people that are home Monday through Friday from 9am to 5pm anyway, so it is almost a non-issue.
This is a chance for a developer to pick up an extraordinary project off market, develop it, and unload it. Or it is a chance for a person that wants a brand new property, to come in, take over, hire your crew, and build your Telegraph Hill dream residence.
Make no mistake, this is a “fixer” of epic proportions, but a lot of the “work” has been done for you. The hardest part of most battles to build in San Francisco is usually getting permission from the city, and that’s all been done for you. You can show up, make an offer with hammer in hand and get to work. Okay, maybe you’ll need more than a hammer and nails…like maybe a wrecking ball?

I’ll be out at the property today showing some clients, and I’ll attempt to get a couple interior pictures, but no promises. The inside is a total and complete wreck and that is what makes it so damn attractive.

Don’t go looking for this on MLS, because it ain’t there. It’s currently “off market” or “not on MLS”, but definitely very much for sale.

However, before you get to enjoy what we see in those renderings above, you gotta get through what exists in the photos below. And since so many homes are judged by the quality of their kitchens and baths…ask and thou shalt receive:


P.S. Keep in mind it was apparently recently inhabited.

-Prescott Fixer Details, San Francisco, $850,000 [PocketListings.net]
-“It’s Not Listed. But It’s Definitely For Sale.” [New York Times]
-Not on MLS Real Estate Network [PocketListings.net]

A Dream Buyer Carrying $2,500,000 Cash, Looking For A Good Home

Are you a San Francisco Realtor with a Lake District or Sea Cliff home one of your clients would be willing to sell? Well…we just found your dream buyer:

Very motivated all cash buyers looking for a SFR that meets the following requirements:

-$2.5M or less
-3 Beds/2 Baths+
-Around 3000 sq. ft.
-Large bedrooms
-Good condition w / some original detail
– Lake Dist., Laurel Heights, Jordan Lake, Inner/Central Richmond, or Sea Cliff

We keep telling you, there is opportunity galore showing up on PocketListings.net all across the country. If you’re not on there yet, you’re missing out, and you’re going to miss the boat. Mark our words on that.

-Lake District Buyer Need around $2.5M [PocketListings.net]

Willis Polk, Joseph Esherick, Julia Morgan, Horatio Livermore, Hal Riney, Karl G. Smith, And The 1915 Panama Pacific International Exposition All Rolled Into One Extraordinary Property Description

Regardless of the fact that some of you might feel we’re simply promoting PocketListings.net as the best and only place the nation will soon share “not on MLS” real estate opportunities, there is some pretty damn good real estate porn popping up on there these days, and we’d bet you’d be upset with us if we didn’t share this eye candy…(Damned if we do, damned if we don’t kind of thing.)

This detached home sits on a private gated lot surrounded by lush greenery, mature Monterey pines, brick pathways and offers a tranquil setting. This amazing cul-de-sac features some of San Francisco’s most talked about treasures including many homes designed by Willis Polk and one by famed architect Joseph Esherick. Showcased throughout this home are new ebony stained hardwood floors, restored redwood paneled walls, restored arched French paned windows that were salvaged from the 1915 Panama Pacific International Exposition, high ceilings, moldings, recessed lighting and spa-style remodeled limestone bathrooms with Lefroy Brooks fixtures from England.

We could just cut and paste the entire description of this truly extraordinary property right here in this blog post, but that would take away from getting you to click through to the new site now wouldn’t it. ;-)

Oh wait, we forgot to mention this home was “designed by architect Julia Morgan in 1917 for Mrs. Horatio Livermore, and its second owner, the late advertising icon Hal Riney completely renovated the home with the help of architect Karl G. Smith in 2005.”

We love our dear readers, and we try never to annoy, but we have an obligation to report all the good real estate we find, and this property in Russian Hill is no exception.

How could you say no to three bedrooms, five bathrooms, four car parking, a price tag of $4,900,000, and views that are, well, priceless?

-Russian Hill pocket listing on PocketListings.net

“One Of Only 9 Cooperative Apartments [In San Francisco]” With A Lot Of 3’s, But Missing 3 Letters (MLS)

It might not be on MLS, but this $3,395,000, 3 bed, 3 bath, 3000 square foot, Co-Op on Broadway is surely worth a nod, perhaps even a gander:

Elevator service directly into unit, three bedrooms (all with their own full bathroom), library, three remodeled bathrooms, vestibule with marble floor and arched etched glass window, formal entry, formal living room with woodburning fireplace, formal dining room, remodeled eat-in chef’s kitchen with pantry, deeded maid’s room with window and sink (there is a bathroom that services this maid’s room), service elevator, custom draperies and plantation shutters, intercom, cable ready, wired for sound in the library, living room and dining room, laundry room, resident manager, common landscaped lush garden, deeded storage room, 1-car secure garage parking, additional exterior parking in rear area of the lower garage, building security cameras, elegant marble lobby with coffered ceilings, vintage wall sconces and arched stained glass windows.

-Pocket Listing on Broadway.

Thirteen Damn Good Reasons To Use PocketListings.net & Six Reasons Not To

[Editor's Note: We posted this on our PocketListings.net BLOG, but felt it important enough to share here too.]

We’ve had a few people ask us what is the point in pocket listing and at what point does a pocket listing become a “listing”? Why should they do it, or not do it, and why should they use PocketListings.net?

As it is right now, each and every brokerage in the land has an internal email system. On that system agents can, and do, frequently send out emails along the lines of “I have a pocket listing, do you have a buyer?” Or “I have a buyer looking for X in this price range, anybody have a pocket listing?” The problem is, that email only goes out to however many people are in their company. There are other products attempting to capture this communication for just top agents, but that’s silly. Why limit your chances. Wouldn’t it be nice if each and every agent was able to market that pocket listing or buyer request with every single agent in their market, every single buyer and seller in the country, be able to search any market without being a member there, and use new and upcoming technology to do so? Wouldn’t your chances of success at either selling or buying a property increase? We think so.

The Multiple Listing Service’s online versions you see today are fashioned off of what they used to be when they were giant sized books (think phone books) that were delivered to different brokerages in each city/county. The thought process is still the same, but things have changed, and are getting a bit out of control. The internet and blogging have changed the game, as has the Department of Justice, because MLSs are required to share their data with sites like Zillow, Trulia, and Realtor.com. The problem with that is feeding data from MLS to other sites is not perfect. Details get screwed up. For example: if the property was previously listed, photos are often still on from the previous listing. Days on market can be off (again tied to the previous listing), open house times are often wrong, Zillow’s Zestimate…don’t get us started, and if you think you’re contacting the agent who has that listing, think again, you’re most likely not going to get them (unless they upgrade to some “Pro” plan, but that’s an entirely different topic). The long and short is, the “listing” information has been clouded, and in order to get the truth and actual information, you still have to go back to the source of that information, and it’s increasingly harder and harder to find that source….the licensed real estate professional who has the listing and put it in MLS. So why not simplify things?

Our intention is to create a marketplace for “not on MLS” real estate opportunities, and keep any and all leads going right back to the original source…the agent/broker that posted it. There is no feed to other sites, there is no DOM ticking down, there is no huge public announcement of price reductions (think about all the blogs that drool over these), and agents control what information they’d like shared. Perhaps the biggest piece of the puzzle we’re going to solve is on the buyer side. Allowing agents to share the needs of their buyers!

So why should you as a seller, buyer, or real estate professional use PocketListings.net?

Pros:
1. EXPOSURE! Many of our posts are already getting more “views” than when the same property was on MLS.
2. No D.O.M (Days On Market, which buyers are using these days to warrant low-ball offers.)
3. No public price reductions (Uh oh, they lowered the price! They’re getting desperate!)
4. Only qualified buyers (qualified by your agent) coming through your door.
5. No definitive price, only price ranges (makes it easier to negotiate.)
6. No publicized commission agreement (more room for negotiations.)
7. Agents control the entire process, and all inquiries are directed back to the person that actually did the post (Yes, agents are good at this sh*t, so let them do their job.)
8. A place to “list” your home prior to MLS, or a place to list it if it is unsuccessful selling on MLS (Wouldn’t that be nice?)
9. No agents knocking on your door to get the listing if your current listing expires, because it just vanishes from our site when it’s deleted, and the address was never public.
10. A place for banks to (hopefully) list their REO, Short Sale, and Foreclosure Inventory.
11. You could end up selling for MORE than you thought you’d get on MLS.
12. Potential for a quick sale.
13. Agents, you can reach more people on our site than any email (spam) you could ever send.

Cons:
1. Not as much exposure (This argument is moot, as stated above and will only get more obsolete as we grow.)
2. You’ll never truly know “market price” (Bull sh*t….a home is only worth what one person is willing to sell it for, and another willing to buy it, and you can run comps off of tax records easily, and online, not to mention the appraiser is going to have a say in the price as well. And if we get the exposure we hope to, you’ll have just as much interest as on MLS.)
3. Agents miss the opportunity to pick up buyers at Open Houses (True, but stay tuned for new features on that, and we never said you couldn’t have an Open House.)
4. Your neighbors won’t know you’re selling (Really? Is this a bad thing? What about knocking on their door and telling them?)
5. It’s a FSBO (Not on our site. We hate FSBOs. Don’t want them, don’t need them.)
6. You might leave some money on the table (See #2 above.)

Our site is only in the infant stages of existence and word is spreading. Of course, there are haters and non-believers, but they’ll come around. We have received nothing but positive feedback and comments about how “this is a brilliant idea” from countless real estate professionals. Agents, your colleagues are signing up and beginning to use our site. You should too.

That, our friends, is why PocketListings.net is going to be awesome and every real estate agent in the country is going to want to be a part, and every single buyer and seller is going to know about it soon enough, and this is only the beginning of what we’ve got cooking.