Tag Archives: Not on MLS

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net

Another Purdy Pocket Listing To Ponder In NOPA / Lone Mountain

This wonderful two-level single family alternative only a par 4 from the oh-so-hip NOPA district of San Francisco, and situated on the edge of the Lone Mountain district is currently listed off MLS until the sellers can find a suitable replacement property (if you know of any, don’t be shy). Asking $1,125,000, the home (its 3 beds, 2 baths, remodeled kitchen, fireplace, hardwood, steam heat, and charm) is truly awesome, as are the two decks, the views, the massive two car garage with heaps of additional storage, the east facing backyard, and the location.

If you, or anyone you know, is interested in more information about this property, click this link, and get the deets…

“Web 2.0 Remaking Real Estate, Again”- SFGate Gives Props To PocketListings.net!

Featured on SFGate (San Francisco) yesterday.

PocketListings.net

Much like finding love on a dating site, Web 2.0 lets buyers meet their dream homes and sellers meet their dream buyers in a direct, match-making process– without the MLS.

Because of new technology, many agents and their clients are turning to unconventional ways to list property for sale, and the increasing speed and reach of the internet (especially social networking) makes it easier to get attention to a property for sale, attention that was previously reserved for listings on the MLS. As more and more agents and their clients begin to achieve an “off market” sale at a desirable price and terms for all parties, the boundaries of ‘one national listing place’ expand– potentially to the point of blowing apart.

That’s what PocketListings.net is all about. Says co-founder Alex Clark: “We’ve already seen a high volume of posts for higher end property and I expect that will continue, and we’re seeing a much larger number of agents using our service to promote ‘buyer needs,’ which bring fence sitting sellers and their agents out of the woodwork, and into contract. As we develop our technology further to simplify the process of posting pocket listings and buyer needs to our site, we suspect many more brokerages to get in the game as their clients (the buyers and sellers) become more and more savvy to the alternatives available to them.”

-Web 2.0 Remaking Real Estate, Again [SF Gate]

Willis Polk, Joseph Esherick, Julia Morgan, Horatio Livermore, Hal Riney, Karl G. Smith, And The 1915 Panama Pacific International Exposition All Rolled Into One Extraordinary Property Description

Regardless of the fact that some of you might feel we’re simply promoting PocketListings.net as the best and only place the nation will soon share “not on MLS” real estate opportunities, there is some pretty damn good real estate porn popping up on there these days, and we’d bet you’d be upset with us if we didn’t share this eye candy…(Damned if we do, damned if we don’t kind of thing.)

This detached home sits on a private gated lot surrounded by lush greenery, mature Monterey pines, brick pathways and offers a tranquil setting. This amazing cul-de-sac features some of San Francisco’s most talked about treasures including many homes designed by Willis Polk and one by famed architect Joseph Esherick. Showcased throughout this home are new ebony stained hardwood floors, restored redwood paneled walls, restored arched French paned windows that were salvaged from the 1915 Panama Pacific International Exposition, high ceilings, moldings, recessed lighting and spa-style remodeled limestone bathrooms with Lefroy Brooks fixtures from England.

We could just cut and paste the entire description of this truly extraordinary property right here in this blog post, but that would take away from getting you to click through to the new site now wouldn’t it. ;-)

Oh wait, we forgot to mention this home was “designed by architect Julia Morgan in 1917 for Mrs. Horatio Livermore, and its second owner, the late advertising icon Hal Riney completely renovated the home with the help of architect Karl G. Smith in 2005.”

We love our dear readers, and we try never to annoy, but we have an obligation to report all the good real estate we find, and this property in Russian Hill is no exception.

How could you say no to three bedrooms, five bathrooms, four car parking, a price tag of $4,900,000, and views that are, well, priceless?

-Russian Hill pocket listing on PocketListings.net

“One Of Only 9 Cooperative Apartments [In San Francisco]” With A Lot Of 3′s, But Missing 3 Letters (MLS)

It might not be on MLS, but this $3,395,000, 3 bed, 3 bath, 3000 square foot, Co-Op on Broadway is surely worth a nod, perhaps even a gander:

Elevator service directly into unit, three bedrooms (all with their own full bathroom), library, three remodeled bathrooms, vestibule with marble floor and arched etched glass window, formal entry, formal living room with woodburning fireplace, formal dining room, remodeled eat-in chef’s kitchen with pantry, deeded maid’s room with window and sink (there is a bathroom that services this maid’s room), service elevator, custom draperies and plantation shutters, intercom, cable ready, wired for sound in the library, living room and dining room, laundry room, resident manager, common landscaped lush garden, deeded storage room, 1-car secure garage parking, additional exterior parking in rear area of the lower garage, building security cameras, elegant marble lobby with coffered ceilings, vintage wall sconces and arched stained glass windows.

-Pocket Listing on Broadway.

Pocket Listing. Not On MLS. Buyer In Need. No Problem. PocketListings.net Launches Nationwide!

Although you might think theFrontSteps has been completely sleeping these past months, you probably forgot we’ve been busy building a place for real estate agents to post the thousands and thousands of pocket listings they have throughout the year. Not only can they post pocket listings available to be sold, but post they have buyers who are looking for something they just can’t seem to find on MLS. There is no limit on how many times you can post, it’s completely FREE to join, and any type of property is fair game (Commercial, Residential, Land, Houseboat, etc.). It’s kind of like Craigslist meets Google meets eHarmony for off market real estate, and we’re not just for San Francisco. Today, we go nationwide!

Yup, we’re live (in beta) and we want you, and you, and you to check it out, use it, and tell 100 of your bestest of best Friends.

Non agents (i.e. Public) are welcome too! Just contact your agent if you see something you like.

Here’s the best thing…we’ve quietly been live and testing the site for a couple of weeks, and trying to keep it relatively under wraps, but already have agents who have joined us from Santa Rosa, San Francisco, San Diego, Burlingame, Belmont, Pacific Palisades, and Palo Alto, CA to name a few. Still other agents in Scottsdale, AZ, Miami Beach, FL, Bend, Oregon, and the number of agents joining are growing at a very surprising rate.

We’ve had great feedback from our initial users, four agents who’ve already contacted each other about potential matches, and we think we’re ready for all of you. So go check out and use PocketListings.net.

Here are some direct links to some noteworthy pocket listings already posted:
-Click here to see the very first pocket listing ever posted on our site (A $2.4M home in Scottsdale, AZ).
-Click here to see the most expensive pocket listing posted so far (A $5.5M home in Palo Alto, CA).
-Click here to see the most unexpected post so far (A $60,000 parking space in San Francisco, CA).

PocketListings.net is absolutely ROCKING and we haven’t even begun. Don’t wait, get in the game!

To keep updated on our happenings, we have a substantial number of “Friends” already on our Facebook Profile (also serving as our blog), so we’d be delighted to have you come join us there.

Our Twitter page is growing every day, and is also the place every single one of our posts is fed. Huh? Fed? Yep, you can follow us on Twitter, you can follow our hashtags for #plcity, and you’ll see every single post in real time. No need to search, no need to sort. Just browsing for all of you real estate porn addicts. Follow us @PocketListings.

If you liked watching theFrontSteps grow to over 500,000 readers*, you’re going to be more impressed with what we do with PocketListings.net, so we hope you find a way to be a part.

-PocketListings.net
-Facebook.com/pocketlistings
-Twitter.com/pocketlistings

*in our heyday, we had ~500,000 unique visitors per year, right here on these very theFrontSteps.