Category Archives: San Francisco Startups

What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple.

The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide their clients with what they need, and should expect, from their agent…time sensitive, factual, market data that pertains to the area in which their property is located, or the area where they would like to be. We’d like to put an end to unnecessary print marketing (think of the trees!), stop the sending of mugshot branded magnets, notepads, Zagat Guides, coffee mugs, and all the other crap clients don’t need, or necessarily want from their real estate agent. Keep in front of your clients with valuable real-time market data they can use.

The Goods will provide your company with a new link every two weeks to newly listed, as well as recently sold property data your clients can browse by location, property type, price, beds, baths and DOM. You can include the link in your marketing pieces, and also receive a raw html snippet/preview of the data to include in your marketing, inviting your clients to click through and track sales in their area.

Paragon Real Estate Group is the first to adopt and use this great new product for their agents’ clients, and positive feedback is already rolling in.

-The Goods is a terrific tool for our agents to deliver to our clients: It’s fast and easy to use and it provides our clients with extremely timely and valuable information about new listings and what’s selling in the market, which is at the top of the list of resources our clients want most from us. -Patrick Carlisle, Chief Marketing Analyst, Director of Business Development, Paragon Real Estate Group

Here is a sample of how Paragon incorporates it into their marketing. You’ll notice they call it “Market Watch”. You can call it whatever you like.
ParagonMarketWatch

In this age of Zillow, Trulia, Redfin, and the countless apps hitting the market which afford your clients the luxury of tracking the market without your help, you can’t afford to let this opportunity slip you by. Brokers of every company in the Bay Area should be jumping on this offering, as simply put…it’s a no-brainer.

For more information about The Goods, visit www.theGoods-SF.com.

Battle Royale: San Francisco Or Palo Alto, If You Had To Choose

We’ve had a lot of battles over the years here on theFrontSteps. Some have been rather quiet (Tokyo versus San Francisco), while others like New York City versus San Francisco, San Francisco versus East Bay, and Cole Valley versus Noe Valley continue to rage on.

The comparison of places one might set up shop, lay down roots, call home, or start a business is never going to end. It has always been, and always will be, a popular topic, and a debate sure to spark any conversation. It’s an important discussion point, and one that would certainly need to be hashed out for any future residents or visitors alike to San Francisco or other places. Therefore, it’s time for another Battle Royale that we somehow failed to do previously…

San Francisco or Palo Alto, if you had to choose, and why?

The argument has to begin something along the lines of “to each his own”, but in all fairness San Francisco clearly has a lot more to offer any hip young person that might be working at a hip young startup. Our nightlife is better, our bars are better, our restaurants are better, our access to recreation is better (this could easily be debated), our coffee is better, our surf is better (no…Santa Cruz is NOT part of “greater” Palo Alto), our hipsters are hairier, our marijuana is more legal, and our gays are gayer (because we’re free man…we’re free).

On the other hand, Palo Alto clearly beats San Francisco’s ass in regards to summertime weather, cleanliness of streets, college vibe, shear brain power concentrated in one place (Stanford), and being a great place to raise a family. But that’s just what we think.

What do you think?

Your comments are appreciated, will be read by thousands, and could quite possibly make or break a buyer’s decision on whether to buy a home in San Francisco or Palo Alto. No pressure…

-Battle Royales [theFrontSteps]
-Tokyo Or San Francisco, If You Had To Choose [theFrontSteps]
-San Francisco Or New York City, If You Had To Choose [theFrontSteps]
-San Francisco Or East Bay, If You Had To Choose [theFrontSteps]
-Shit Real Estate Agents Say [theFrontSteps]
-“San Francisco or Palo Alto” [Uncrunched].

[Full disclosure...I represent clients in both San Francisco and Palo Alto, so of course I only have good things to say about both locations.]

PocketListings.net Version 2.0 Goes Live: Introduces Real Estate Match™; Privacy Options; Sharing; Saved Search; Email Alerts; Principals Only; More!

I’m pleased to announce the rollout this past weekend of PocketListings.net version 2.0!

It is jam-packed with new features to help you, the agent, do more deals, and give you, the client, more options when selling and searching for real estate. There is a fabulous tutorial on all of the great new features and how they work, so please take five minutes of your day and check it out.

Some major new features to highlight:

Real Estate Match™: As buyers and sellers post to the site, we do a little Match.com magic to match criteria and facilitate a potential transaction. Agents can post any property they have that is not listed on MLS, and ALL of their buyers looking for homes. If no matches are found immediately, when some do show up, emails will be sent. It’s online dating for real estate.

Privacy Options On Posts: Pocket listings are tricky in that some clients want the most exposure possible, while others want little to none, but they still want their property sold. When an agent posts a pocket listing on our site it is immediately searchable, but agent controls what information about the property to share, and with whom.

Principals Only: Inspired by our friends in commercial real estate, we give you the option to request anybody that contact you act as a Principal.

Saved Searches For Members: Do a search, save it. Refer to it later. Get emailed when posts fitting that criteria show up on our site. Simplifying your success.

Sharing with Social Networking: Whether you are the person that posted, or you’re someone browsing our site and you come across an opportunity that you absolutely must share, we make it easy. Using third party applications you can “Like” or “Send” any posts via Facebook, and share or repost via Twitter, LinkedIn, email, Digg, Stumbleupon, and so much more. Do a post, spread the word, and tell those in your circle to spread the word too.

Email Notifications of New Matches: Whether you save a search, or posted to our site and we’re looking for matches for you, we’ll notify you via email when something shows up on our site that might be a match.

How We Use Twitter To Get Posts More Exposure And Deliver Results In Real Time: It’s pretty simple really. Every post that hits our site is fed to our Twitter profile. It becomes searchable and we create hashtags for the city (#city) and a unique hashtag for our site that allows Twitter followers to see results only in their city of interest (#plcity). The more followers we get (and we’re getting a lot), the more exposure you get to your post (respecting your privacy options).

Those are just a couple of the big new features we released with this version. We actually have several more features lined up that we’re hoping to release as soon as possible.

We’ve already been written up in Top Agent Magazine, and press inquiries are coming in. The bottom line is that there is more real estate opportunity out there than what is on MLS, and clients deserve an alternative. Please help us help you by spreading the word and using our site today!

-PocketListings.net Tutorial
-PocketListings.net
-Top Agent Magazine

Price Squares Gives You The Price Per Square Foot Data You Crave

I can’t begin to tell you how many clients, friends, family, and co-workers base their entire real estate purchase or sale on price per square foot, and for good reason…it is the benchmark. Thank goodness a colleague at Zephyr Real Estate came up with this brilliant website, PriceSquares, so that all of you can check it out on your own. The concept is as simple as they come. The site strives to show you what is the average price per square foot of property listed and sold in a certain area, whether the average is going up, down, and whether a certain property represents a good buy or not.

Or as they say, “Price Squares is a new and easy way to see how San Francisco real estate is trending. Price Squares takes recent sales and shows you instantly whether the average price per square foot is increasing or decreasing giving you a real view of how the real estate market is fairing…”

If you have enough time to check out this post, you have enough time to check out this great new tool.

-PriceSquares.com

Coffee Fiends Get Your Mojo On, And Get Free Coffee

Those of you that have read this blog for a while know that I have a thing or two for good coffee. In fact, I took it upon myself to definitively settle the debate as to where is the best coffee (house) in San Francisco and hundreds of thousands of people joined in the decision. That was great, but this could be even better…free coffee.

It’s the newest in new startups (I believe they launched two weeks ago), and if you ask me, it’s a great idea, simple in concept, and simple in execution, but oh so delightful in reward. Buy four coffees in San Francisco and get one free.
Step One, Join:
Step Two: Find Participating Coffee Houses:
Step Three, Buy Coffee, Get Free Coffee:
Step Four, Invite Your Friends. Get More Free Coffee:
Step Five, Share Free Coffee With Me.

Simply brilliant if you ask me, and even more brilliant if/when they work the purchase of beans into the equation. I happen to be enjoying some Sweet Tooth at this very moment.

-Mojofiend.com
-@Mojofiend on Twitter
-<a href="The Best Coffee (House) In San Francisco [theFrontSteps]