theFrontSteps – San Francisco

[Update: Sold for $790,000] – – You all had your chance to nab this amazing condo in the heart of South Beach when I first signed the listing and shared it as a pocket listing. Now it’s on the MLS, and I’m claiming it’s the nicest unit currently for sale in the building (Towers at [...]

Would that be considered industrial chic, modern, or just plain awesome? Perhaps all three. It’s nearly 2400 square feet, with 17 ft floor-to-ceiling windows, is light filled and has a top of the line remodeled gourmet kitchen, bay & bridge views, 3 large bedrooms, 3 remodeled luxurious bathrooms, 2 car deeded secured parking, 24 hr [...]

I can’t begin to tell you how many clients, friends, family, and co-workers base their entire real estate purchase or sale on price per square foot, and for good reason…it is the benchmark. Thank goodness a colleague at Zephyr Real Estate came up with this brilliant website, PriceSquares, so that all of you can check [...]

The original “asking” price for the 20,000 square foot St. Regis Penthouse (188 Minna), was $70,000,000, and at that price it was only slightly ambitious. Now at 50% less or $35,000,000 and still not officially “listed” on MLS, I expect all but one of the buyers in San Francisco to be able to qualify for [...]

I’ve been resisting the urge to continually share the opportunities popping up in San Francisco on my new venture, PocketListings.net, but I can’t hold back. Here is a summary of what is going on “behind the scenes” in San Francisco real estate that we’re gradually bringing to center stage. -Thirty-three hundred square feet in Pacific [...]

Coming off the heels of my post about a modern, Swedish home currently for sale by some clients contemplating their move here to San Francisco or the East Bay, it inspired a long overdue Battle Royale (perhaps on par with SF v. NYC): San Francisco versus East Bay (I leave the “what exactly is East [...]

[Written by "Eddy":] One thirty seven Buelah is one of those homes that just screams San Francisco charm and it has all the makings for what many families are looking for in a home here in the city (e.g., curb appeal, close to shopping, parking, etc.) It’s no wonder that this property closed escrow back [...]

If you have it in you to get an A+ Sea Cliff property with views like this …. give me shout, because have I got the roughly 3800 square foot home on a roughly 5600 square foot lot on the end of Lake Street just for you. Principals only please. I am NOT representing the [...]

“Hi Alex- Have I got a story for you… When I closed the deal last Friday for [removed], my new condo in a 2-unit building, I had no idea my downstairs co-owner was a self-described “sex enthusiast” who engages in loud S&M “leather sex” on a regular basis. I learned this not from the seller [...]

Thirty eight forty three (3843) 22nd Street in Noe Valley is hitting the market* any minute, and you’re getting your first look inside, right here. Unassuming from the front, but dramatic on the inside, you know you want this property. If you happen to work at Facebook, Google, Salesforce, Twitter, Zynga, or any of the [...]