theFrontSteps – San Francisco

I’ve been getting a few phone calls and emails from potential buyers looking to get into the San Francisco market, and their general mood is that of despair…mostly because of my latest posts about how hot the market (particularly Cole Valley) is right now. I’ll just come right out and apologize for giving the impression [...]

My dear readers, I continue to give you opportunity after opportunity and you have been great. You have been loyal, you have been kind, you have been my source of income (and food and clothing for my two shining young pains in the ass…I mean sons who I love dearly…but sometimes want to wring their [...]

[Editor's Note: It is recommended you watch the video first.] There is a lot to love about this listing at 261 10th Ave, especially “savings the money”, but I’m not quite sure what’s to love more: Is it the insanely awesome gold coverlet accented by leopard print throw pillows and zebra print chair? Is it [...]

I get at least one email each week from a different person or reader asking me to give their property that is currently for sale some exposure on theFrontSteps.com. I’m flattered. But unless your property is of utter and complete jaw dropping significance, if you would like your property featured on my blog, it’s simple, [...]

[Update: Sold for $790,000] – – You all had your chance to nab this amazing condo in the heart of South Beach when I first signed the listing and shared it as a pocket listing. Now it’s on the MLS, and I’m claiming it’s the nicest unit currently for sale in the building (Towers at [...]

Would that be considered industrial chic, modern, or just plain awesome? Perhaps all three. It’s nearly 2400 square feet, with 17 ft floor-to-ceiling windows, is light filled and has a top of the line remodeled gourmet kitchen, bay & bridge views, 3 large bedrooms, 3 remodeled luxurious bathrooms, 2 car deeded secured parking, 24 hr [...]

I can’t begin to tell you how many clients, friends, family, and co-workers base their entire real estate purchase or sale on price per square foot, and for good reason…it is the benchmark. Thank goodness a colleague at Zephyr Real Estate came up with this brilliant website, PriceSquares, so that all of you can check [...]

The original “asking” price for the 20,000 square foot St. Regis Penthouse (188 Minna), was $70,000,000, and at that price it was only slightly ambitious. Now at 50% less or $35,000,000 and still not officially “listed” on MLS, I expect all but one of the buyers in San Francisco to be able to qualify for [...]

I’ve been resisting the urge to continually share the opportunities popping up in San Francisco on my new venture, PocketListings.net, but I can’t hold back. Here is a summary of what is going on “behind the scenes” in San Francisco real estate that we’re gradually bringing to center stage. -Thirty-three hundred square feet in Pacific [...]

Coming off the heels of my post about a modern, Swedish home currently for sale by some clients contemplating their move here to San Francisco or the East Bay, it inspired a long overdue Battle Royale (perhaps on par with SF v. NYC): San Francisco versus East Bay (I leave the “what exactly is East [...]