theFrontSteps – San Francisco

I’m pleased to announce the rollout this past weekend of PocketListings.net version 2.0! It is jam-packed with new features to help you, the agent, do more deals, and give you, the client, more options when selling and searching for real estate. There is a fabulous tutorial on all of the great new features and how [...]

I can’t begin to tell you how many clients, friends, family, and co-workers base their entire real estate purchase or sale on price per square foot, and for good reason…it is the benchmark. Thank goodness a colleague at Zephyr Real Estate came up with this brilliant website, PriceSquares, so that all of you can check [...]

Recently I had the pleasure of sitting down with Sherry Chris, CEO of Better Homes and Gardens Real Estate (BHGRE) and Advisory Board Member of Zillow.com. I had every intention of grilling her on the state of the market locally, more specifically hyper-locally, and concluding that just like Zillow, the CEO at Better Homes and [...]

I was just clued in to a new startup website that is striving to allow you (people on the move from city to city, ‘hood to ‘hood, house to house) to learn about a neighborhood based on the reviews, comments, and opinions of locals. It’s a simple concept and easy to see the value. Hell, [...]

Although you might think theFrontSteps has been completely sleeping these past months, you probably forgot we’ve been busy building a place for real estate agents to post the thousands and thousands of pocket listings they have throughout the year. Not only can they post pocket listings available to be sold, but post they have buyers [...]

We’re starting to see a much larger number of San Francisco real estate agents incorporate a home’s WalkScore into their marketing materials (not that a walk score really matters, because hopefully you’ll either research or already know the area you’re investing a few hundred thousand dollars of your hard earned cash, and not rely on [...]

Where readers ask, and we try to answer: Hello Alex, I came across theFrontSteps today while researching local real estate blogs. My mother is an agent in NJ and she came to me about advice on creating a blog and testing other social media channels to help her business. I figured I’d research what others [...]

  This blog is graciously donated by Missionite, long time reader of and writer for The Frontsteps, as well as writer of his own blog, Submedian. FINALLY GOT ONE Well we finally got one. We just got the keys and haven’t moved in yet. Despite the market conditions we didn’t get a steal, paid over [...]

Living in earthquake country, we get asked all the time, “Is this home on bedrock or landfill.” The next question, “Do you know if this building has been retrofitted?” Usually, we don’t, but that might be changing. Check out this new user-generated mashup where you, the visitor, can add a project that has been retrofitted. [...]

Being heavily focused on selling real estate in San Francisco, and not renting it, we’re always on the lookout for a quick and easy tool to help answer that question, “What do you think this place would rent for?” Aside from actually contacting a true expert in the field of rentals and having them go [...]