Category Archives: Condominium

luminapool

Lumina SF | 200 Offers On First 52 Units Released | Second Release Happening Now

luminaview1

Continuing to bring you all the updates on one of San Francisco’s most hyped and happening new developments, Lumina SF, I wanted to quickly follow up on the last post I did with updated pricing on the first release of units. For full details about the Lumina SF development, including amenities and finishes, check out my original post.

So how did that first release go? Was it as insane as everyone expected? I’d say yes. From a reliable source:

Lumina received about 200 offers for the 52 released units. A few were accepted and most were asked to come back with “highest and best.” Additional units were released to absorb more of the interest, resulting in approximately 80 sales. The next release MIGHT BE first come, first serve but buyers that have not prevailed will be given priority, if possible. The next release will not be for a week or more as they are swamped, getting this group of contracts written.

That’s old news. Second release is happening now, and I’d be happy to help you secure a unit in this amazing luxury building.

Alex Clark
Paragon Real Estate Group
415-254-5351
alexclark@gmail.com

-Lumina SF: Pricing, Square Footage, and Timing of Sales – An Update [theFrontSteps]
-Lumina – Luxury High Rise Living In Downtown San Francisco [theFrontSteps]

Master Bedroom at rear of property

“You Understand the Modern Buyer, Who Can Do Their Own Research and Come Prepared”

A great testimonial from two very happy selling clients.

Hi Alex,

Thanks again for the great work on the sale of our Outer Sunset Condo.

We really never expected to get even close to the price you were able to achieve for us.

When we decided to move in Nov 2012, the Outer Sunset was trailing the rest of the city and we were told by an SF realtor friend to expect under $600K for our place.

So to come in at over $800K two years later feels phenomenal.

We don’t think it was luck at all. Having read your newsletter for many years — I got hooked when you used to do profiles of the micro-neighborhoods of San Francisco, which were great — I knew that you loved San Francisco and know San Francisco buyers. I felt that you understand the modern buyer who can do their own research and come prepared, yet has limited time and is used to working through texts, emails and on-line. So when we were coming up on 2 years after moving, we knew it was time to sell and I knew that I wanted to give you a try.

From our first contact the experience has not disappointed. You have been prompt and responsive and treated us and our condo as a top priority throughout. We started the process in May and from the beginning we established a timeline and expectations. May was the perfect time to start for a sale in mid-September with a close in mid-Oct.

You went to work on our place immediately, engaging Gigi Park and getting us estimates and a timeline for the required work prior to sale. You walked us through the entire process and based on your advice we negotiated an early move-out for our tenant. We knew that there was deferred maintenance going into the project, and spent the money to bring the place into top form. Over the summer you would check in periodically to make sure everything was on track, and as the work progressed our timeline unfolded exactly as expected.

Due to the early move out we were able to market the property in mid-September which was an optimal time. With the work completed, Katrina’s staging really showed off the beauty of the location and the rooms. The brochure was beautiful and it was thrilling to see our place featured in your newsletter. Tom kept track of the Zillow hits — over 2000 views and over 25 favorites!

Offer day we were happy with the offers and then ecstatic. Adding to our comfort level was knowing that the offer we chose was from a couple who worked with an agent and mortgage broker with whom you have close ties. It helped us believe that the deal would really go through and that we were dealing with high integrity buyers who would love our home as we had.

The close went smoothly and we knew if we had questions you were just a text or a call or an email away throughout.

Thanks again!

–KT and Tom

(See Tom’s comments below)

To add to what Katy says, I’d like to note that since we used Alex for his knowledge and skill regarding our sale, we followed all of his advice. We staged, painted, repaired and replaced fixtures as he advised and didn’t try to quibble with, or shortcut his guidance.

Congratulations again guys! Thanks for the great testimonial. So glad it worked out on such an extraordinary level. Keep in touch and let’s get you moved back to the City! Go Giants!

Kitchen opens to Dining area, opens to Living area

SOLD! 1582 48th Ave | Outer Sunset Top Floor Condo By Ocean Beach Gets $226,000 Over Asking

To say we knocked it out of the park on this sale would be an understatement. Transaction details below:


As much as I love doing a stellar job for the sellers I represent, it honestly pains me when we set a new high water mark for San Francisco real estate sales, because it makes it that much harder for the next buyers out there trying to buy the next property that comes along.

Listed at $589,000, we received 8 offers, 3 of which were over $800,000, and we just closed yesterday for $815,000. That’s $226,000 over asking for a condo in the Outer Sunset. Put another way, 38.37% over list price. When we had received an offer at $750,000, we thought that was going to be the best. Alas, it was not. We could have actually sold this property an hour after it hit MLS, but we declined the offer, and I pushed for an offer date. It paid dividends. The sellers are thrilled, as are the winning buyers, the the SF-Marin Food Bank will be getting a check from me shortly, and I got a bottle of Johnnie Walker Blue Label out of this deal. Suuuweet! Thanks John!

This fabulous top floor condominium in the oh-so popular Outer Sunset is one block from the Ocean, two blocks from Judah street shops/restaurants/N-Judah, and a few blocks from Golden Gate Park. This is an outdoor lover’s dream. The home features an open floor plan with living/dining area including a wood burning fireplace, partial views to the Ocean, kitchen with bar counter opening to dining area, in unit W&D, Master Bedroom with ensuite Bathroom, Central Vacuum, SxS parking, TONS of extra storage, and shared yard. Property was recently painted, has a new fence, and new carpet in common area. It’s an amazing property and we marketed it at an amazing price, not really knowing where it would sell.

If you have a property in San Francisco, and you’d like me to help you sell it, I have a great team and we’ll get it done just like we did on this, and many of the other transactions I’ve orchestrated in and around San Francisco.

Are you a buyer curious about the Outer Sunset? I know the area very, very well. I can help you. For a taster, check out this post by Refinery 29: What To Do In Outer Sunset (Slideshow)
r29outersunset

1582 48th Ave @ Lawton
List Price: $589,000
Sold Price: $815,000
10 days on the Market

-Outer Sunset: Hip By The Beach [SF Examiner]
-Some of my recent transaction [theFrontSteps - Alexander Clark]
-How I “give back” with each transaction [theFrontSteps]

Go Giants!

San Francisco Real Estate Third Quarter Report

San Francisco House & Condo Values
Which Neighborhoods Dominate Home Sales?
Who Is Buying the City’s Luxury Condos and Why?

September saw the largest surge of new listings coming on market in the past 2 years, which led to a big jump in deal-making, but data on transactions negotiated in September won’t be available until most close escrow in October and early November. In the meantime, we’ll look at the last 2 quarters.

Median Sales Prices & Average Dollar per Square Foot
The following 2 charts look at current and longer-term trends in home values. As is common, median house sales prices dropped a bit in the 3rd quarter – this is due mostly to seasonality issues – though condos have held steady for 3 quarters now at $950,000. Dollar per square foot values have continued to increase to new peaks: This metric is particularly being impacted by new-development condo sales, which are breaking dollar per square foot records virtually everyplace they’re being built.

If you wish to drill down on values in very specific city neighborhoods, we recently updated our interactive map, which can be found here: SF Home Price Map

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Where Home Sales Occur at What Prices
Continue reading

Large Open Living/Dining Room

For Sale: 1582 48th Ave, Top Floor Condo By Ocean Beach!


Come live by the beach! This fabulous top floor condominium in the oh-so popular Outer Sunset is one block from the Ocean, two blocks from Judah street shops/restaurants/N-Judah, and a few blocks from Golden Gate Park. This is an outdoor lover’s dream. The home features an open floor plan with living/dining area including a wood burning fireplace, partial views to the Ocean, kitchen with bar counter opening to dining area, in unit W&D, Master Bedroom with ensuite Bathroom, Central Vacuum, SxS parking, TONS of extra storage, and shared yard. Property was recently painted, has a new fence, and new carpet in common area. It’s an amazing property at an amazing price! Easy to show, so don’t miss out.

Curious about the Outer Sunset? Check out this post by Refinery 29: What To Do In Outer Sunset (Slideshow)
r29outersunset

1582 48th Ave @ Lawton
List Price: $589,000
Showing Schedule:
Sunday 9/14 2-4pm
Tuesday 9/16 1-2:30pm
Thursday 9/18 5-7pm
Sunday 9/21 2-4pm
Private Showing Available by appointment

-Outer Sunset: Hip By The Beach [SF Examiner]