theFrontSteps – San Francisco

Come on people! It’s 2012! If you claim “views for miles” in your listing, at the very least, take a picture with a smartphone and upload that! I understand you want to get us in the door, but really? On MLS and no photo? Not sharing pics or details of an off market home, that’s [...]

San Francisco Homes Selling Faster as Inventory Drops With potential home sellers feeling that the market is on the upswing and that housing prices will soon appreciate, many of them have elected to hold off listing their homes, resulting in a citywide inventory shortage. At the same time, potential home buyers fearing higher prices are [...]

Don’t ask me why, but for the past 5 years (at least) I haven’t been asking my clients for testimonials. True to one of my New Year’s resolutions, I’m going to begin gathering as many as I can, and sharing them here. Beginning with this one… San Francisco is a city littered with real estate [...]

[Update: Sold for $790,000] – – You all had your chance to nab this amazing condo in the heart of South Beach when I first signed the listing and shared it as a pocket listing. Now it’s on the MLS, and I’m claiming it’s the nicest unit currently for sale in the building (Towers at [...]

I have just signed up a listing at 88 King Street (The Towers at Embarcadero South), unit 106 here in San Francisco, California. If you’re not familiar with the city, or you happen to be a San Francisco Giants fan, this location doesn’t get much better. It is smack dab in the heart of all [...]

Previously listed on MLS at $659,000, times have changed, but this A+ unit at 200 Townsend has not. Currently not listed on MLS due to reasons I’m happy to share if you’re a serious buyer or buyer’s agent, this loft is available for immediate purchase and now asking $499,000! Talk about a hair cut. Two [...]

I’ve been resisting the urge to continually share the opportunities popping up in San Francisco on my new venture, PocketListings.net, but I can’t hold back. Here is a summary of what is going on “behind the scenes” in San Francisco real estate that we’re gradually bringing to center stage. -Thirty-three hundred square feet in Pacific [...]

Last sold in September of 2009 for $1,550,000, hats off to the agent and sellers bringing 2519 Chestnut onto the MLS in 2011 with a market adjusted price of $1,450,000. Currently the only game in town (Marina District) priced between $1.1MM and $1.8MM you’d have to think there could be a fair bit of traffic [...]

A couple of weeks ago we were thrilled to see 457 Buena Vista Avenue East go into contract after a short spell on MLS (asking $2,329,000), and how could you blame the buyer…the place is awesome! However, we felt a little bad as we were told 457 “can be purchased with sister property 459 Buena [...]

Having recently received a few (yes, more than two) inquiries as to both rentals, and sales activity at the St. Regis Residences here in this lovely city of San Francisco, we thought it high time to give you an update. First off…not one closed transaction in 2010 (according to MLS). Second, there are currently eight, [...]