theFrontSteps – San Francisco

Following on the heels of a recent post we did about what makes a room a bedroom, this email came to me, as did the replies. Scenario: You have a new listing in Bernal Heights that’s about to come on the market. Legally, it’s a 2 bedroom, 1 bathroom Single Family Home, but your seller [...]

A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue [...]

Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; [...]

When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business [...]

Realtor Kevin Gueco writes a very sunny review for the coming soon Mosiaica 601 condo project (pictured above) in his SFNewDevelopments blog. There’s definitely some room for pleasant surprise in the announced price  (pleasant to me, anyway, since I selfishly find all condos I cannot afford to be unpleasant): “Mosaica 601 announced last week that [...]

Most of it is hot garbage. However, this one struck me as something that might actually come to pass” “Dear Kenneth,I am sure that you have read about the $700,000,000,000 government bailout of the financial markets and you are probably wondering what this means to you as a real estate professional. Well, I have good [...]

They asked $3,745,000 and they got….? We’ll just never know. It’s another one of those deals that closed with an asterisk (meaning sales price not disclosed). Something tells us it was close to that. It only spent 8 days on the market. – In case you’re wondering what’s all the fuss, here are the marketing [...]

It’s been around for a while, and seems to be creeping in more often, so we’re now officially declaring Realspeak a new language. Huge reduced! Elegant column front gate & stepping stones lead to this gorgeous&quality rmdled Merced Manor hme. Hugh Gourmet chefʼs ktchn w/island,hi-end stnless steel applnces,granite cntr,chrry cbnts & blt-in wineculr.3bd/2.5ba upstairs w/jaccz [...]

Ahhhh…San Francisco real estate is so much fun isn’t it? Our market is inundated with agents (4000+ at last count), there’s a growing number of real estate bloggers out there trying to separate themselves from the pack, and the amount of Realtor “marketing” hitting our Inbox is out of control. We like to call this [...]

Has Realtor to Realtor marketing (spam) reached a new low in order to get fellow Realtors to open their property emails? Just yesterday, we (and likely all of San Francisco Association of Realtors members) received an email with the subject, “Price reduced 1,000,000″ on the property located at 1919 Page (“now” asking $1,095,000) in the [...]