theFrontSteps – San Francisco

Originally listed for sale in the Fall of 2012 for $1,850,000, price chopped, relisted a mere 11 days ago, now asking $1,798,000, this property apparently has an “expansive, unobstructed view of the City and the bay”, but that’s not all. From the “agent only” remarks we occasionally can’t help but to share with you. It’s [...]

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities. You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move [...]

It’s been busy…so let’s share some testimonials, get back to blogging, which in turn will create more testimonials. Sound good? Cool… Alex knows the San Francisco market very well. This helped us, as sellers, to understand what different buyers value and what to expect. He is also adaptable and efficient. Our sale was the first [...]

Following on the heels of a recent post we did about what makes a room a bedroom, this email came to me, as did the replies. Scenario: You have a new listing in Bernal Heights that’s about to come on the market. Legally, it’s a 2 bedroom, 1 bathroom Single Family Home, but your seller [...]

A post wherin I look at price reductions that seem to be pointless. 1. Courtesy of SF Schtuff, 1001 California St., #3 is a super lux condo in the old Hitchcockian San Francisco splendor. (MLS gallery offers house porn to die for, here.) The original price here was $7,250,000. Now it’s $6,950,000. Indeed, one could argue [...]

Condo complexes aren’t really selling condos these days. Instead, they sell a feeling, an image of the lifestyle that would too become yours if you buy in. And by “buy in” I mean in both senses, because first you’d have to buy that owning a condo at, say, the Hayes, would make you instantly urban-chic-hip; [...]

When I was working at C__________, my boss was a big coke-head. As a result, the atmosphere was, to understate, lax. Everyone drank and ate copiously (never paying for it), sat down and/or danced randomly in the middle of the restaurant, swore, and slept with one another. All of the aforementioned took place during open-for-business [...]

Realtor Kevin Gueco writes a very sunny review for the coming soon Mosiaica 601 condo project (pictured above) in his SFNewDevelopments blog. There’s definitely some room for pleasant surprise in the announced price  (pleasant to me, anyway, since I selfishly find all condos I cannot afford to be unpleasant): “Mosaica 601 announced last week that [...]

Most of it is hot garbage. However, this one struck me as something that might actually come to pass” “Dear Kenneth,I am sure that you have read about the $700,000,000,000 government bailout of the financial markets and you are probably wondering what this means to you as a real estate professional. Well, I have good [...]

They asked $3,745,000 and they got….? We’ll just never know. It’s another one of those deals that closed with an asterisk (meaning sales price not disclosed). Something tells us it was close to that. It only spent 8 days on the market. – In case you’re wondering what’s all the fuss, here are the marketing [...]