Hey Buyers! Turns Out There’s More Inventory Than You Thought

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities.

You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move beyond “private” or internal email as the method of choice for delivering these opportunities, look to social networks for some guidance as to where the buying (and selling) public lives, and get with the program!

Pacific Union, McGuire, Zephyr, Paragon, TRI Coldwell Banker, Vanguard, Sotheby’s, the list goes on and on…you ALL have pocket listings, and you’re all marketing them “privately”, so let’s make an effort to encourage each other to participate in an alternative marketplace to bring these opportunities to your fellow agents and the public, rather than continuing to shove this growing marketplace under the massive bureaucratic rug that is our National, State, and Local Association of Realtors. And for heaven’s sake, quit throwing your colleagues (Climb Real Estate) under the bus for taking a step in the right direction! (You know who you are.) It’s high time an alternative to the MLS takes shape, and the opportunity is right here and now.

[The same properties shown above, with links to the site:]
-Dominican Estate [Decker Bullock/Sothebys]
-53 Clifford Terrace [Vanguard]
-1299 Bush Street [Vanguard]
-219 Brannan [Vanguard]
-524 Roosevelt [Vanguard]
-2876 25th Ave [Vanguard]
-466 Hill [Vanguard]
-2509 Polk [McGuire]
-855 Folsom [McGuire]
-2094 Bush [McGuire]
-66 Parker [McGuire]
-2200 Pacific [McGuire]
-171 Caznea [McGuire]
-615 Buena Vista West [Sotheby's]
-2245 Francisco [Sotheby's]
-29 Oak Springs [Sotheby's]
-26 Sanford Lane [Pacific Union]
-1200 Laguna [Zephyr]
-1278 Stanyan [Zephyr]
-50 Lansing [Zephyr]
-Nob Hill Secret address [TRI Coldwell Banker]
-2325 Divisadero [TRI Coldwell Banker]
-2220 Sacramento [TRI Coldwell Banker]
-465 10th St [TRI Coldwell Banker]
-6 Emlin, Kentfield [TRI Coldwell Banker]
-595 12th Ave [TRI Coldwell Banker]
-850 Powell [TRI Coldwell Banker]
-287 Mangels [Barbegelata]

[Editor's Note: Some of these properties were placed on PocketListings.net, and others have since hit MLS and are now sold, but they did land in our email a very short time ago. You can expect some of these links to be killed by day's end, due to panicking brokerages.
Finally, if you'd like to be alerted when these opportunities hit our inbox, drop us a line, and we'll figure out a way to get them to you.]

-PocketListings.net: How To Tutorial [blog.pocketlistings.net]
-Climb Real Estate, PocketListings.net Join To Bring You More Buying And Selling Opportunity [theFrontSteps]
-It’s not listed, but it’s definitely for sale [New York Times]
-Remaking Real Estate, Again [SF Gate]

Buying A Home In San Francisco – Step 2: Get New Listings Fed To You Automatically

Yesterday, we educated you on the first and most important step in the San Francisco home buying process, so today we’re moving on…

Step 2 – Get New Listings Fed To You Automatically (via Email or Text)

stuffing-his-face

Our market moves fast, and so must you. You might have thought the next step would be to contact a Realtor. You can certainly do this now, but it’s not necessary. You can preview all the property you want yourself, right here online, and very soon we’ll show you just how easy it is to get dialed in to seeing these homes on your own.

So how do you get these new listings “fed” to you?
a. Get dialed into MLS. Contact us with your criteria (desired # of beds, baths, parking spaces, size, price, location, and your email) and we can set you up with behind the scenes access to what we call our “Client Portal”. You’ll receive new listings to your inbox the second they hit MLS, you can save, reject, and track what properties are selling for (very important), and you can request showings from within the application. This way, you’ll also be on our radar for potential off market matches should any pop up.
b. A different variation of the same theme, but without the need to contact anyone. It’s called MyZephyr, and you can get alerts, save, search, and track property from the comfort of your own home. The only downfall to this, is that we have so many people in this system using this tool, we simply do not have time to track your activity (some might consider this a plus), and therefore we probably won’t know who you are should something great pop up “not on MLS”.
c. Browse MLS: Even less intrusive, and way more stealth, MLS is actually there and available to you 24/7. No really…it is.
d. Redfin. Hands down the best way to search property if you’re not searching with one of the tools provided above. It’s a great site, with a ton of great info, and incredibly accurate data. If you don’t choose a. or b. above, use this over option c. It’s better.
e. Trulia, Zillow, or Realtor.com. These three are crap, inaccurate, and not worth your time. The only saving grace is Trulia’s community or “Voices” area. There is some good info to be found there. Zillow Zestimates are awful, and when we’re sipping a Cerveza after we hand you the keys to your house, we’ll make sure the beers are on you if you mention one word about “but the Zestimate said it’s worth this.”

What about all of the “off market” listings that are becoming so popular, and how do you get clued in to them?
a. PocketListings.net: It’s growing, more agents are using it, and you (the buyer) can certainly browse it for “off market” opportunities. You can follow PocketListings on Twitter for instant notification of new listings, and you can even have your “buyer need” added to it…but for that you’ll need a Realtor.
b. A Realtor: At this stage, there is no way around it, and it’s the very reason Pocket Listings are growing in popularity…Realtors are taking back the control of their listings, and they’re doing this to keep themselves relevant. Listing aggregators like Zillow, Trulia, Redfin, and Realtor.com don’t always portray the most accurate data, agent contact info, pictures, and local information. The system needs to change, and Realtors are taking it back. And guess what? A human is actually a really useful tool in the home searching process and if you find the right one, said human can provide a wealth of accurate and opinionated information. If you want off market opportunities, and want to truly feel like you’re getting in the loop of what most people aren’t, you need a Realtor. If you want to just browse MLS, PocketListings.net, and go at your own pace, you can still get by without contacting one.

So now you’ve proven to all involved you have the money, you’re getting listings fed to you from all angles, and you’re ready to take the next step…Check back tomorrow, and we’ll let you know what to do.

‘Tis The Season For “Temp Off Market” Listings

This week and last, I’ve seen countless emails like this from real estate professionals:

” My listing is off MLS for the holidays, but still available.”

” Withdrawn in MLS, but seller wants to sell before Spring!”

” Not back on MLS until January, but actively showing. Motivated Sellers!”

” Off MLS for holidays, but can still show with some notice.”

During the past two weeks, in Marin and San Francisco, almost 100 listings have been withdrawn or temporarily taken off the market- but they aren’t really off the market.  

Contrary to popular belief, homes DO sell during the holiday season. Last year, in San Francisco alone, there were over 350 homes sold from November 15th through the end of the year.

So how do you market your listing during the holidays when it’s off MLS and your sellers still expect you to sell their home before Spring? You use PocketListings.net. Why? On Pocketlistings.net any post can be searched, linked to, ranked, Shared, emailed, marketed, and seen by potentially thousands of people around the world. We also feed every post you do to our Twitter page  (over 1800 followers) and to our Facebook (over 1600 friends).

Your sellers may go dark for the holiday, but your listing doesn’t have to!

-PocketListings.net

1 Ecker (16 Jessie) San Francisco: First Resale Hits The Market, Not Yet On MLS

This property has sold off market after one showing.

The first resale within 1 Ecker since its renovation in 2010, this is a rare 2 bedroom, 2 bath unit you won’t want to miss. Marketed “not on MLS” throughout the holiday season, now is your chance to beat the competition before (if) it gets to MLS.

Sold for $755,000, 1 Ecker (16 Jessie) unit #204 is an appealing blend of modern and timeless San Francisco charm. The original century-old building structure was painstakingly restored and updated with brand-new modern interior fixtures and finishes in every bedroom and bath. The soaring arched windows are 100% recycled, and the building’s sustainable interiors feature Bosch Energy Star® appliances (including gas range for the chef in all of us), Cesarstone kitchen counters, and bamboo flooring. Nestled among some of San Francisco’s tallest structures, the grand windows and high ceilings fill this residence with generous amounts of natural light, while the original brick structure is a welcome backdrop for modern, sophisticated living.

1 Ecker’s common area amenities include the comfortable rooftop lounge, with grill and plenty of seating for entertaining a large group or enjoying a quiet dinner for two. Sleek, comfortable modular seating allows for adjustment to meet your group’s needs, as art form meets function. Exotic foliage in vibrant hues frames an antique Balinese water fountain, a tranquil centerpiece. The lounge grill is ready to serve up favorites year-round.. The interior courtyard offers a stylish visual backdrop featuring exotic, vibrant foliage. Common areas are maintained by the building’s Home Owners Association, and monthly HOA dues of $525.72 for this unit help serve to keep them in pristine order. HOA dues also include water, garbage, and professional property management services.

The location of this wonderful city home puts you steps away from tons of shops, restaurants, clubs, art museums (MOMA), theaters (Metreon), Outdoor Parks (Yerba Buena), conference centers (Moscone), World Champion baseball stadium (Go Giants), and so much more. Multiple Zipcar® locations are within walking distance for pay-as-you-go car convenience, and the future Transbay Transit Center steps away at 1st and Mission Streets will house 11 transportation systems, including AC Transit, BART, Caltrain, Muni & Amtrak, for easy access to all of the Bay Area and beyond.

*Images are not of the actual unit; however, finishes, quality, and features are the same or better.

Your Noe Valley Dream Home Awaits…Lucky Buyer

Is this your style?

Been searching for the perfect Noe Valley Single Family Home that is LEED certified?

Dreamt about having a say in the final touches of your down to the studs remodeled dream home?

If so, I have the home for you. You, meaning unrepresented buyer.

The home pictured is not what is available, but it will be along those lines, and it is in an A++ Noe Valley location. Feldman Architecture and Scott Lewis landscaping, five bedrooms, three and one half baths, two car garage, 3000 plus square feet, and LEED Platinum Certified baby!

You, lucky buyer, would have the oppportunity to customize the paint colors and tile choices (to some extent- within the allowed budgetary guidelines). You can put the finishing touches on your dream home – all as a part of the sale. Seller is NOT selling an incomplete project, he will stay until the end, working with you, lucky buyer, to choose the finishes.

Price around $3,000,000, and as stated…Principals only.

How nice that luck is on your side, simply because you read theFrontSteps today. If only everything in life was that easy.

-Email alexclark@gmail.com or call 415-254-5351 for more information. Don’t delay.

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net

Another Purdy Pocket Listing To Ponder In NOPA / Lone Mountain

This wonderful two-level single family alternative only a par 4 from the oh-so-hip NOPA district of San Francisco, and situated on the edge of the Lone Mountain district is currently listed off MLS until the sellers can find a suitable replacement property (if you know of any, don’t be shy). Asking $1,125,000, the home (its 3 beds, 2 baths, remodeled kitchen, fireplace, hardwood, steam heat, and charm) is truly awesome, as are the two decks, the views, the massive two car garage with heaps of additional storage, the east facing backyard, and the location.

If you, or anyone you know, is interested in more information about this property, click this link, and get the deets…

“Web 2.0 Remaking Real Estate, Again”- SFGate Gives Props To PocketListings.net!

Featured on SFGate (San Francisco) yesterday.

PocketListings.net

Much like finding love on a dating site, Web 2.0 lets buyers meet their dream homes and sellers meet their dream buyers in a direct, match-making process– without the MLS.

Because of new technology, many agents and their clients are turning to unconventional ways to list property for sale, and the increasing speed and reach of the internet (especially social networking) makes it easier to get attention to a property for sale, attention that was previously reserved for listings on the MLS. As more and more agents and their clients begin to achieve an “off market” sale at a desirable price and terms for all parties, the boundaries of ‘one national listing place’ expand– potentially to the point of blowing apart.

That’s what PocketListings.net is all about. Says co-founder Alex Clark: “We’ve already seen a high volume of posts for higher end property and I expect that will continue, and we’re seeing a much larger number of agents using our service to promote ‘buyer needs,’ which bring fence sitting sellers and their agents out of the woodwork, and into contract. As we develop our technology further to simplify the process of posting pocket listings and buyer needs to our site, we suspect many more brokerages to get in the game as their clients (the buyers and sellers) become more and more savvy to the alternatives available to them.”

-Web 2.0 Remaking Real Estate, Again [SF Gate]

Why PocketListings.net Is Awesome, And Every Real Estate Agent Should Use It

It’s true, I’m the founder of PocketListings.net, and I want everybody to use it. But it’s also true, if you’re an agent in San Francisco, and you’re not using it, you’re missing out. Have a look at this email that just came my way as a result of a Buyer Need post I did on PocketListings.net.

Hi Alex,

My wife and I are looking to relocate to Marin, and are currently deciding on whether or not to sell our flat (or rent it out and rent in Marin). I noticed on your pocket listing, http://pocketlistings.net/pl/662, that you had some clients that are looking for a place in our neighborhood, and I wanted to find out if perhaps they would be interested in our place?

We have a ~1914 sq foot condo (it is a 2 unit bldg with 3 floors, we have the top 2) with a huge 2 car garage w/storage, 2 fantastic roof decks, a backyard and is on a quiet cul-de-sac near USF. It is a 3 br (with an additional office that is bedroom sized but lacks a closet, currently used as a nursery) 2ba unit, with an updated kitchen and bathrooms (we just did the bathrooms in june ’11). It has been a great family home, we have 3 kids, and we have absolutely loved living there. The address is [removed].

I have not decided if we want to sell, hence why I think a pocket listing inquiry makes sense, but I would certainly entertain interested parties. I think there are some pictures still online at Zillow, but if not I can get you some further details. Thanks Alex,

-[Potential Seller]

This is awesome on many levels. For one, my vision of a network where buyers, sellers, AND agents can get together and shore opportunity is slowly coming to fruition, but also because not only is this a chance for my buyers to get a property that may be a match, it’s also a chance for this seller to “quietly” sell their home, and a chance for me to potentially get a listing.

It’s a new way to think about our industry, and I know it will take more time. Slowly but surely other agents will realize that just like email newsletter and blogs were considered unneccesary, this PocketListings.net thing is for real, and it is an opportunity no agent should pass up.

The Match.com Of Real Estate Is Already Here. Realtors, You Just Need To Use It!

This is a screenshot of my Gmail inbox for the past two days. Yes, that’s only two days, and look at the opportunity!

In case you don’t click on that, or can’t read it, that’s five buyers looking for property, and five sellers that are not listing their home on MLS…in two days! And these are only the agents that have chosen to email blast the San Francisco Association of Realtors.

So, is there a need for agents to share both their off market listings (pocket listings) and their buyer needs all in one place? Is there a service that allows agents to do exactly that, FOR FREE? Is there a service that puts the Match.com in real estate? The answer to all of those questions is yes. It’s PocketListings.net, and one of these days, maybe before I die, agents will begin to take advantage of the service we have created and get on the path to more happy clients.

To learn more about PocketListings.net, how it works, and how you can create opportunity where none exists, simply visit the site, and check out the tutorial. It’s simple. It’s FREE. It’s already there, and it works. Just use it.

-PocketListings.net: Off Market Real Estate Network

Great Highway Remodel, Not On MLS, And Certainly A San Francisco Surfer’s Dream Home

I have word of a house, on the Great Highway at Noriega (the best sandbar on the beach right now), that is very much for sale, and very much not on MLS radar. Price hovering around $1,050,000 and $1,100,000. That is the view above, and here are the details below. As always, I am here to help get you in.

3 Story SFR taken to the studs and beyond in 2008
2BR 2.5 BA + Office
3 car tandem parking
LOTS of storage
Dog wash station
Hot/Cold water hookups for outdoor shower in the backyard
Ipe flooring throughout
Open layout with 8′ wide sliding birch pocket doors separating living/dining/kitchen
8′x15′ Blomberg window in living room
Custom cabinetry throughout
Spark brand fireplace in living room with flat screen TV mounted above
Half bath on living level
Huge dining room
Gourmet kitchen
Wenge cabinets
Subzero fridge
6 burner Wolf Stove with a grill and 2 ovens
Stainless sinks
Island with prep sink
Ceasarstone counters
Bosch dishwasher
Walk-in pantry
2 person office with built in Wenge desk and cabinetry
Baths all feature custom bamboo cabinets, modern Italian tile and Italian fixtures
Laundry room
Rear bedroom with attached bath has shower over tub
Master bathroom has walk-in 2 person shower with seat
Soaking tub with river rock surround
2 sinks
Separate room for toilet and bidet
Master bedroom has his/hers closets + walk-in closet for shoes (most closets in the house have storage by california closets)
Also has Spark brand fireplace with flat screen TV mounted above, cathedral ceiling, built in Wenge headboard with nightstands, plus built-in bed (plus a platform for a dog bed)
Expansive deck overlooking the surf
Ocean views from living and sleeping levels

From what I know, this is a home built for entertaining, hanging out, and enjoying all that Ocean Beach has to offer.

Contact me to go take a look. Principals Only.

Ditch Your Realtor, Get Ahead Of The Pack By Working With Me

Are you, or any of your friends, looking for a single family home in Noe or Cole Valleys (or anywhere in San Francisco for that matter)? Are you getting beat out by multiple offers in the over million dollar price range ($1.5M+), and showing up late to the party? Is your Realtor telling you they’re doing all they can (simply checking MLS everyday, which you can do too), but really not delivering? If so, you’re not alone, and I can help.

Within the past couple of months my buyers and readers have known about dozens of properties prior to them going to MLS. To think I share all of them online with everyone is simply silly. For example, my circle of clients knew about 707 Cole, 1027 Cole, 313 Parnassus, 785 Cole, 1340 Cole, 121 Beulah, 471 Duncan, 2975 Lake, and many more. There are also a dozen or so homes that never even made it to MLS and were shown without a hint of market activity, such as a mid-century home in Noe Valley, a grand, modern home on Sanchez, an AIA tour home in Golden Gate Heights, a penthouse stunner in SOMA, and a few others that I can’t recall the address off the top of my head.

Today, I present to you two more opportunities in Cole Valley, one in Nob Hill, and another on Lake Street not on MLS. Nowhere near MLS in fact. Not on PocketListings.net, not in my pocket, and not even on anybody’s radar. They are all single family homes, and they are all at least 2 bedrooms, and close to or over $1,500,000. They are not fixers, they are done, done, done…or turnkey as we like to say.

If you are interested, or know somebody that might be, you gotta contact me directly (alexclark@gmail.com), you gotta be unrepresented, and I’m going to ask you to work with me going forward and sign a written agreement confirming exactly that. No co-agents, no “I’ll work with you if you find me the property”, no “let’s try it out on this deal”…none of that. You either marry me as your agent or you don’t. Not sure if you should? Have a look at some recent testimonials I’ve been gathering and come take the plunge.

Like I’ve said, working with and finding a Realtor you like is like dating. If it’s not working out with one, you are free to leave to find another.

I’m also beginning to dabble in Lake Tahoe real estate, so if you’re interested in a second home, ski pad, lake front property, my finger is finding the pulse of that market too (and I know where all the good powder is).

So feel free to give me a shout, and let’s work on getting you ahead of the pack and into the home of your dreams. I’m also happy to help any of you sellers out there sitting on the fence in these markets. It’s a good time to sell in certain areas and certain price-points. I am at your service and available for consultation.

-Prior off market opportunities I presented [theFrontSteps]
-Testimonials
-Lake Tahoe Ski Cabin [theFrontSteps]

Wanderlust: Villa De Montaña In St. Helena. It’s Only $16,950,000

I mentioned this one a bit ago, and you can’t deny it “sounds” wonderful. But we never had a look inside the home, let alone inside the gates. That is until now.

Have a look at Villa De Montaña in St. Helena an let your imagination soar!

Currently not marketed on MLS, this home is on 20+ acres and surrounded by 1,000 acres of the Mayacama Mountains. Asking $16,950,000, it is a 32 room estate with 2 master suites, 4 guest suites, 3 offices, 10 bathrooms, a state-of-the-art gourmet kitchen, breakfast room, sun room, wine cellar, exercise studio, library, and the list goes on and on.

Although not decorated to my standards, the home is quite lovely indeed, especially this killer patio…

I’d love to come visit you on occasion and (insert British accent here) sip a lovely glass of Napa Valley wine on your lovely estate, and marvel at the exquisitely manicured grounds, enjoy delicious meals from your private chef, and form extraordinary friendships with your undoubtedly, absolutely delightful friends. Cheers…

For more details, visit Villa De Montaña, St. Helena, $16,950,000 on PocketListings.net.

-More Wanderlust [theFrontSteps]

PocketListings.net Version 2.0 Goes Live: Introduces Real Estate Match™; Privacy Options; Sharing; Saved Search; Email Alerts; Principals Only; More!

I’m pleased to announce the rollout this past weekend of PocketListings.net version 2.0!

It is jam-packed with new features to help you, the agent, do more deals, and give you, the client, more options when selling and searching for real estate. There is a fabulous tutorial on all of the great new features and how they work, so please take five minutes of your day and check it out.

Some major new features to highlight:

Real Estate Match™: As buyers and sellers post to the site, we do a little Match.com magic to match criteria and facilitate a potential transaction. Agents can post any property they have that is not listed on MLS, and ALL of their buyers looking for homes. If no matches are found immediately, when some do show up, emails will be sent. It’s online dating for real estate.

Privacy Options On Posts: Pocket listings are tricky in that some clients want the most exposure possible, while others want little to none, but they still want their property sold. When an agent posts a pocket listing on our site it is immediately searchable, but agent controls what information about the property to share, and with whom.

Principals Only: Inspired by our friends in commercial real estate, we give you the option to request anybody that contact you act as a Principal.

Saved Searches For Members: Do a search, save it. Refer to it later. Get emailed when posts fitting that criteria show up on our site. Simplifying your success.

Sharing with Social Networking: Whether you are the person that posted, or you’re someone browsing our site and you come across an opportunity that you absolutely must share, we make it easy. Using third party applications you can “Like” or “Send” any posts via Facebook, and share or repost via Twitter, LinkedIn, email, Digg, Stumbleupon, and so much more. Do a post, spread the word, and tell those in your circle to spread the word too.

Email Notifications of New Matches: Whether you save a search, or posted to our site and we’re looking for matches for you, we’ll notify you via email when something shows up on our site that might be a match.

How We Use Twitter To Get Posts More Exposure And Deliver Results In Real Time: It’s pretty simple really. Every post that hits our site is fed to our Twitter profile. It becomes searchable and we create hashtags for the city (#city) and a unique hashtag for our site that allows Twitter followers to see results only in their city of interest (#plcity). The more followers we get (and we’re getting a lot), the more exposure you get to your post (respecting your privacy options).

Those are just a couple of the big new features we released with this version. We actually have several more features lined up that we’re hoping to release as soon as possible.

We’ve already been written up in Top Agent Magazine, and press inquiries are coming in. The bottom line is that there is more real estate opportunity out there than what is on MLS, and clients deserve an alternative. Please help us help you by spreading the word and using our site today!

-PocketListings.net Tutorial
-PocketListings.net
-Top Agent Magazine

Opportunity To Be On South Park…No Not The Cartoon

I have come across another great opportunity for all of you one bedroom buyers that would love to be in one of San Francisco’s best locations…South Park.

This unit has been marketed off of MLS for a fair bit, and I’m surprised to hear it still available.

Details are here, the listing agent is here, and I am here to help you make this your new home (or city pied-a-terre) where you can enjoy all the South Park reruns from the comfort of your South Park home.

…and how can you deny yourself such easy access to the American Grilled Cheese Kitchen literally out your door!?

-One bedroom, one bath, one car parking at One South Park, $659,000 [PocketListings.net]

3 Unit North Beach Investment Property Sure Sounds Like A Winner….

Some things just sound too good to not investigate a bit further. Any investors out there looking for some North Beach property?

3 UNIT BLDG VACANT, NEVER RENTED, FIRST TIME ON MARKET IN 32 YEARS; VIEWS; NEAR SHOPS/RESTAURANTS; TRANSP; SELLER WILL CARRY LOAN; LOWER PRICE NOW & HIGHER PRICE LATER ON MLS; HARDWOOD FLOORS; BACK STAIRS; SEP. METERS; RENOVATED; MUST SEE.

It sounds like a must see, but is it? Anyone?

-North Beach 3 unit, $1,650,000 [PocketListings.net]

When Someone Hands You Lemons….

Do you, my dear readers, remember this property I mentioned back in July?

I showed it to a couple of buyers that came forward after that post. It didn’t work for them for various reasons, but at least they came forward and saw the opportunities I’ve been presenting you. The rest of you will now have to fight it out with the masses as the property is now on the MLS and asking $2,150,000.

Do you, my dear readers, remember this post I did back in May?

That was an opportunity to snag 2975 Lake before the rest.

I had four buyers come forward for the opportunity on that property, but it too didn’t work out for them for various reasons. It soon hit MLS for $2,980,000, and was in contract a mere seven days later.

Do you, my dear readers, remember this Fixer of Epic Proportions I featured, and Yahoo! picked up?

I showed it to a couple of developers that came forward, but it too didn’t work out for them for various reasons.

Four days ago I posted about this opportunity in Liberty Heights, and have showed one buyer through the property, as a result. I have this condo for sale at 88 King Street, this one at 200 Townsend, I brought you this fabulous Marina Blvd home, as well as this amazing unit at 200 Brannan, this home in Tiburon, and an entirely new website dedicated to getting you, the buyer and seller, more real estate opportunities to fall in your lap. Is your Realtor working that hard for you?

I have multiple opportunities always on the back burner for multiple buyers and sellers. If you’re ready to work with me, I’m ready to work with you. I would encourage you and your friends/family to contact me before you miss out on another great San Francisco real estate opportunity.

…end shameless self-promotion here.

-Completely Remodeled Noe Valley Home With High Definition Views For Sale [theFrontSteps]
-471 Duncan, Noe Valley [Property Website]
-2975 Lake [MLS]
-Mid Century Modern With An Emphasis On Modern [theFrontSteps]
-88 King Street #206, $849,000 [theFrontSteps]
-200 Townsend #47, $499,000 [theFrontSteps]
-Marina Blvd For The America’s Cup [theFrontSteps]
-200 Brannan [theFrontSteps]
-PocketListings.net

Mid Century Modern With An Emphasis On Modern

Are you a lover of Modern (particularly Mid-Century) like me? Are you looking for a home that you just can’t seem to find anywhere else? Do you have a budget up to $2,200,000? If so, I have found the home for you. I have been asked not to share any photos of this particular home online, because it is not listed on the local Multiple Listing Service (MLS) and is a pocket listing, but it is on par with something like these:





The home is 3 beds, 2 baths, 2 car side by side parking, in an A+ Noe/Castro/Liberty Heights area. It is up on the hill, has tremendous views, is totally open, bright, minimal, and amazing. Re-designed by Ogrydziak Prillinger Architects, it also has custom designer wall finishes throughout, SubZero, 6-burner Thermador range, Limestone, Calacatta marble & Thassos stone finishes, integrated sound with built in speakers, outdoor built-in Viking grill with granite counter, and did I mention views, views, views!

It’s one of a kind, and it could be yours.

I do not hold the listing, but can definitely bring a buyer. Principals Only Please. Contact me for details.

-PocketListings.net
-Completely remodeled Noe Valley Home with High Definition Views (More on this one later) [theFrontSteps.com]
-Contact For Details

For San Francisco Giants Fans, It Doesn’t Get Much Better (88 King Street #106 Is For Sale)


I have just signed up a listing at 88 King Street (The Towers at Embarcadero South), unit 106 here in San Francisco, California. If you’re not familiar with the city, or you happen to be a San Francisco Giants fan, this location doesn’t get much better. It is smack dab in the heart of all the recent action happening in and near the Embarcadero, AT&T Park, SOMA, South Beach, and so much more. You can walk to tons of great restaurants and shops, job opportunities in the immediate vicinity have never been better, the sun shines more in this neighborhood than most other in San Francisco, and this building is one of a few in the city that has a pool to enjoy it!

The unit itself is loft style, 1293 square feet, updated (modern) kitchen, partial wood floors, two bedrooms, two baths (both updated), bonus room perfect for office or extra storage, street entrance with southeast facing patio, BBQ Area, Club Room, Exercise Course, Gym, Roof Deck, Sauna, Spa/Hot Tub, and so much more. It is truly a unique property in arguably one of the city’s best locations.

It is not yet “officially” listed on the market, it is currently a pocket listing, but can be shown by appointment, and is very much available for purchase right now. Price is set at $849,000. HOA dues are $812.14/month, and include: High Speed Wireless Internet, 24 Hour Doorman, Garbage, Grounds Maintenance, Homeowners Insurance, Outside Management, Security Service, Water, BBQ Area, Club Room, Exercise Course, Gym, Roof Deck, Sauna, Spa/Hot Tub use. Interior pictures coming soon.

It’s an awesome unit, in an A+ location, and definitely worth a look.

-88 King Street, #106, San Francisco, CA, 2 bed, 2 bath, 1 parking, 1392 sqft, loft style condo in South Beach, $849,000 [PocketListings.net]

Follow The PocketListings.net BLOG And Support Our Endeavor

It’s no secret I wear many hats. I am a Realtor here in San Francisco, I run this here blog, I’m a dad, and now I have a new project, PocketListings.net. I’ve been scolded by some of you readers for not posting here enough, and I’ve been scolded for posting too much about all the great opportunities popping up on PocketListings.net. What is a guy supposed to do!? Damned if I do, damned if I don’t.

I will do my best to continue to post here about all things San Francisco, particularly San Francisco real estate. But our new version of PocketListings.net is just around the corner and when it goes live, I’m all in. So rather than hearing from you all about how little I’m doing on theFrontSteps, I’d appreciate support and your help spreading the word about how much we’re doing with PocketListings.net, and how much more information and opportunities will present themselves for you…the buyer and seller.

The first step to supporting this endeavor would be to follow the PocketListings.net BLOG. Add it to your readers, subscribe to receive updates via email, and bookmark it. Other bloggers, feel free to grab any posts we do there and share with your readers. Please link to it, Tweet about it, and share it on Facebook.

We have gained considerable traction already on PocketListings.net. We expect the site to grow much more rapidly and steadily with the release of our next version, and the BLOG is our sounding board. So get to know the BLOG, tell your friends about it, and better yet…keep an eye on the mother ship: PocketListings.net.

Thank you,
alex

-PocketListings.net
-Facebook.com/pocketlistings
-Twitter.com/pocketlistings
-PocketListings BLOG

SOMA – South Beach Loft Condominium Steps From AT&T Park


Previously listed on MLS at $659,000, times have changed, but this A+ unit at 200 Townsend has not. Currently not listed on MLS due to reasons I’m happy to share if you’re a serious buyer or buyer’s agent, this loft is available for immediate purchase and now asking $499,000! Talk about a hair cut. Two hundred Townsend has one of the best locations in SOMA/South Beach, and this unit has hardwood floors, one loft bedroom, two baths, parking, granite counters, stainless appliances, gas burning fireplace and is located in a quiet portion of the building off street.

Please do your editor a favor and tell your friends. Use any number of “sharing” features below to email, Facebook, Tweet, or Digg this property. It is currently tenant occupied, but will be delivered vacant and is easy to show, and ready to be sold. If you’ve wanted to live in this building for a while, or anywhere in the area, this is the one.

-200 Townsend #47, 1bd, 2ba, 1pk, $499,000 [PocketListings.net]

Luxury Marina Blvd. Home Hits The Market (Not On MLS), You Get Front Row Seats To The America’s Cup


How would you like to have front row seats to the America’s Cup Sailing Race that is headed to San Francisco?

And I’m not talking about lawn chairs unfolded on the rocky, cold shores of the Bay. I’m talking luxury, better than VIP, seats…like rolling over in bed, looking out your window, and seeing the action.





You might be saying to yourself, “That’s a great view, and I’d love to be that close, but how can I get it?” The answer my friends is right here, where for $4,750,000 you can have a luxury four level, four bedroom, five and one half bath, remodeled waterfront VIP entertaining palace for the America’s Cup. It comes complete with a gourmet kitchen containing a Thermador 6-burner gas professional cooktop with built-in grill and a one-of-a-kind Abbaka pure copper and brass hood, a full-sized Sub-Zero refrigerator with two additional refrigerator drawers and a completely separate full-sized Sub-Zero freezer with additional drawers, two Miele dishwashers, and two refrigerated beverage storage drawers…because you know your kitchen will be serving up some cold beverages and tasty meals.

It also has two master suites and baths, a landscaped back yard (to escape the commotion out front), AND 2 car parking (because you know it will be a nightmare) for yourself, and extra parking in the driveway for your friends (I’m not talking the “friends” that will suddenly be knocking on your door to take advantage of your good fortune, I’m talking true friends.)

Friendship debates aside, the fact is, a Marina Blvd home is up for grabs whether you’re a fan of sailboat racing or not, and your chance to snag a slice of prime San Francisco waterfront property is here…it’s just not on MLS.

-Marina Blvd Luxury Waterfront Home: $4,750,000 details [Principals contact me for details, agents just create an account.]
-(Potential) America’s Cup Race Route Revealed, Realtors Frothing [theFrontSteps]

St. Regis Penthouse Was $70,000,000, Now $35,000,000. Yes, That’s Correct – $35,000,000 Less.

The original “asking” price for the 20,000 square foot St. Regis Penthouse (188 Minna), was $70,000,000, and at that price it was only slightly ambitious. Now at 50% less or $35,000,000 and still not officially “listed” on MLS, I expect all but one of the buyers in San Francisco to be able to qualify for this property.
According to the Wall Street Journal, this penthouse is “likely the most expensive bank-owned, single-family residential real estate listing in the country.” If that doesn’t get all of you first time buyers looking for a deal and to purchase foreclosed property to jump at this opportunity, perhaps the description will: Six bedrooms, 12 bathrooms, four fireplaces, a library and a home theater. The living room has 22-foot-high ceilings and an entrance foyer with a two-story waterfall feature. There’s also a 2,500-square-foot master suite with a gym, sauna and steam room and 3,000 square feet of terraces with views of the city and the bay.
Because you always ask…and I’m always happy to share, “The apartment was built by real-estate investment manager and developer Victor MacFarlane, who purchased three apartment shells then combined them into one large finished unit. He sold it back to the bank in a deed in lieu of foreclosure after it failed to sell after several price cuts. The unit is now owned by Second Step Asset Management, a subsidiary of Bank of America.”

And it could be yours for $35,000,000…chump change.

-Schedule a Private Showing
-Deluxe San Francisco Penthouse to Relist for 50% off [Wall Street Journal]
-On Top Of The World At The St. Regis San Francisco [theFrontSteps]
-St. Regis Penthouse Marketing Details [Sotheby's]
-Both Millennium Tower’s Grand Penthomes Are Sold, Thanks To A Yacht [theFrontSteps.com]