Category Archives: pocket listings

Hey Buyers! Turns Out There’s More Inventory Than You Thought

Have a look at what hit our email in the past couple months, and the companies heavily marketing “pocket listings”, “off market” property, or “not on MLS” opportunities.

You, the buyer, would probably like to know about these opportunities, wouldn’t you? Well…you can’t. Not until these brokerages wake up and join the year 2013, move beyond “private” or internal email as the method of choice for delivering these opportunities, look to social networks for some guidance as to where the buying (and selling) public lives, and get with the program!

Pacific Union, McGuire, Zephyr, Paragon, TRI Coldwell Banker, Vanguard, Sotheby’s, the list goes on and on…you ALL have pocket listings, and you’re all marketing them “privately”, so let’s make an effort to encourage each other to participate in an alternative marketplace to bring these opportunities to your fellow agents and the public, rather than continuing to shove this growing marketplace under the massive bureaucratic rug that is our National, State, and Local Association of Realtors. And for heaven’s sake, quit throwing your colleagues (Climb Real Estate) under the bus for taking a step in the right direction! (You know who you are.) It’s high time an alternative to the MLS takes shape, and the opportunity is right here and now.

[The same properties shown above, with links to the site:]
-Dominican Estate [Decker Bullock/Sothebys]
-53 Clifford Terrace [Vanguard]
-1299 Bush Street [Vanguard]
-219 Brannan [Vanguard]
-524 Roosevelt [Vanguard]
-2876 25th Ave [Vanguard]
-466 Hill [Vanguard]
-2509 Polk [McGuire]
-855 Folsom [McGuire]
-2094 Bush [McGuire]
-66 Parker [McGuire]
-2200 Pacific [McGuire]
-171 Caznea [McGuire]
-615 Buena Vista West [Sotheby's]
-2245 Francisco [Sotheby's]
-29 Oak Springs [Sotheby's]
-26 Sanford Lane [Pacific Union]
-1200 Laguna [Zephyr]
-1278 Stanyan [Zephyr]
-50 Lansing [Zephyr]
-Nob Hill Secret address [TRI Coldwell Banker]
-2325 Divisadero [TRI Coldwell Banker]
-2220 Sacramento [TRI Coldwell Banker]
-465 10th St [TRI Coldwell Banker]
-6 Emlin, Kentfield [TRI Coldwell Banker]
-595 12th Ave [TRI Coldwell Banker]
-850 Powell [TRI Coldwell Banker]
-287 Mangels [Barbegelata]

[Editor's Note: Some of these properties were placed on PocketListings.net, and others have since hit MLS and are now sold, but they did land in our email a very short time ago. You can expect some of these links to be killed by day's end, due to panicking brokerages.
Finally, if you'd like to be alerted when these opportunities hit our inbox, drop us a line, and we'll figure out a way to get them to you.]

-PocketListings.net: How To Tutorial [blog.pocketlistings.net]
-Climb Real Estate, PocketListings.net Join To Bring You More Buying And Selling Opportunity [theFrontSteps]
-It’s not listed, but it’s definitely for sale [New York Times]
-Remaking Real Estate, Again [SF Gate]

Buying A Home In San Francisco – Step 2: Get New Listings Fed To You Automatically

Yesterday, we educated you on the first and most important step in the San Francisco home buying process, so today we’re moving on…

Step 2 – Get New Listings Fed To You Automatically (via Email or Text)

stuffing-his-face

Our market moves fast, and so must you. You might have thought the next step would be to contact a Realtor. You can certainly do this now, but it’s not necessary. You can preview all the property you want yourself, right here online, and very soon we’ll show you just how easy it is to get dialed in to seeing these homes on your own.

So how do you get these new listings “fed” to you?
a. Get dialed into MLS. Contact us with your criteria (desired # of beds, baths, parking spaces, size, price, location, and your email) and we can set you up with behind the scenes access to what we call our “Client Portal”. You’ll receive new listings to your inbox the second they hit MLS, you can save, reject, and track what properties are selling for (very important), and you can request showings from within the application. This way, you’ll also be on our radar for potential off market matches should any pop up.
b. A different variation of the same theme, but without the need to contact anyone. It’s called MyZephyr, and you can get alerts, save, search, and track property from the comfort of your own home. The only downfall to this, is that we have so many people in this system using this tool, we simply do not have time to track your activity (some might consider this a plus), and therefore we probably won’t know who you are should something great pop up “not on MLS”.
c. Browse MLS: Even less intrusive, and way more stealth, MLS is actually there and available to you 24/7. No really…it is.
d. Redfin. Hands down the best way to search property if you’re not searching with one of the tools provided above. It’s a great site, with a ton of great info, and incredibly accurate data. If you don’t choose a. or b. above, use this over option c. It’s better.
e. Trulia, Zillow, or Realtor.com. These three are crap, inaccurate, and not worth your time. The only saving grace is Trulia’s community or “Voices” area. There is some good info to be found there. Zillow Zestimates are awful, and when we’re sipping a Cerveza after we hand you the keys to your house, we’ll make sure the beers are on you if you mention one word about “but the Zestimate said it’s worth this.”

What about all of the “off market” listings that are becoming so popular, and how do you get clued in to them?
a. PocketListings.net: It’s growing, more agents are using it, and you (the buyer) can certainly browse it for “off market” opportunities. You can follow PocketListings on Twitter for instant notification of new listings, and you can even have your “buyer need” added to it…but for that you’ll need a Realtor.
b. A Realtor: At this stage, there is no way around it, and it’s the very reason Pocket Listings are growing in popularity…Realtors are taking back the control of their listings, and they’re doing this to keep themselves relevant. Listing aggregators like Zillow, Trulia, Redfin, and Realtor.com don’t always portray the most accurate data, agent contact info, pictures, and local information. The system needs to change, and Realtors are taking it back. And guess what? A human is actually a really useful tool in the home searching process and if you find the right one, said human can provide a wealth of accurate and opinionated information. If you want off market opportunities, and want to truly feel like you’re getting in the loop of what most people aren’t, you need a Realtor. If you want to just browse MLS, PocketListings.net, and go at your own pace, you can still get by without contacting one.

So now you’ve proven to all involved you have the money, you’re getting listings fed to you from all angles, and you’re ready to take the next step…Check back tomorrow, and we’ll let you know what to do.

‘Tis The Season For “Temp Off Market” Listings

This week and last, I’ve seen countless emails like this from real estate professionals:

” My listing is off MLS for the holidays, but still available.”

” Withdrawn in MLS, but seller wants to sell before Spring!”

” Not back on MLS until January, but actively showing. Motivated Sellers!”

” Off MLS for holidays, but can still show with some notice.”

During the past two weeks, in Marin and San Francisco, almost 100 listings have been withdrawn or temporarily taken off the market- but they aren’t really off the market.  

Contrary to popular belief, homes DO sell during the holiday season. Last year, in San Francisco alone, there were over 350 homes sold from November 15th through the end of the year.

So how do you market your listing during the holidays when it’s off MLS and your sellers still expect you to sell their home before Spring? You use PocketListings.net. Why? On Pocketlistings.net any post can be searched, linked to, ranked, Shared, emailed, marketed, and seen by potentially thousands of people around the world. We also feed every post you do to our Twitter page  (over 1800 followers) and to our Facebook (over 1600 friends).

Your sellers may go dark for the holiday, but your listing doesn’t have to!

-PocketListings.net

1 Ecker (16 Jessie) San Francisco: First Resale Hits The Market, Not Yet On MLS

This property has sold off market after one showing.

The first resale within 1 Ecker since its renovation in 2010, this is a rare 2 bedroom, 2 bath unit you won’t want to miss. Marketed “not on MLS” throughout the holiday season, now is your chance to beat the competition before (if) it gets to MLS.

Sold for $755,000, 1 Ecker (16 Jessie) unit #204 is an appealing blend of modern and timeless San Francisco charm. The original century-old building structure was painstakingly restored and updated with brand-new modern interior fixtures and finishes in every bedroom and bath. The soaring arched windows are 100% recycled, and the building’s sustainable interiors feature Bosch Energy Star® appliances (including gas range for the chef in all of us), Cesarstone kitchen counters, and bamboo flooring. Nestled among some of San Francisco’s tallest structures, the grand windows and high ceilings fill this residence with generous amounts of natural light, while the original brick structure is a welcome backdrop for modern, sophisticated living.

1 Ecker’s common area amenities include the comfortable rooftop lounge, with grill and plenty of seating for entertaining a large group or enjoying a quiet dinner for two. Sleek, comfortable modular seating allows for adjustment to meet your group’s needs, as art form meets function. Exotic foliage in vibrant hues frames an antique Balinese water fountain, a tranquil centerpiece. The lounge grill is ready to serve up favorites year-round.. The interior courtyard offers a stylish visual backdrop featuring exotic, vibrant foliage. Common areas are maintained by the building’s Home Owners Association, and monthly HOA dues of $525.72 for this unit help serve to keep them in pristine order. HOA dues also include water, garbage, and professional property management services.

The location of this wonderful city home puts you steps away from tons of shops, restaurants, clubs, art museums (MOMA), theaters (Metreon), Outdoor Parks (Yerba Buena), conference centers (Moscone), World Champion baseball stadium (Go Giants), and so much more. Multiple Zipcar® locations are within walking distance for pay-as-you-go car convenience, and the future Transbay Transit Center steps away at 1st and Mission Streets will house 11 transportation systems, including AC Transit, BART, Caltrain, Muni & Amtrak, for easy access to all of the Bay Area and beyond.

*Images are not of the actual unit; however, finishes, quality, and features are the same or better.

Your Noe Valley Dream Home Awaits…Lucky Buyer

Is this your style?

Been searching for the perfect Noe Valley Single Family Home that is LEED certified?

Dreamt about having a say in the final touches of your down to the studs remodeled dream home?

If so, I have the home for you. You, meaning unrepresented buyer.

The home pictured is not what is available, but it will be along those lines, and it is in an A++ Noe Valley location. Feldman Architecture and Scott Lewis landscaping, five bedrooms, three and one half baths, two car garage, 3000 plus square feet, and LEED Platinum Certified baby!

You, lucky buyer, would have the oppportunity to customize the paint colors and tile choices (to some extent- within the allowed budgetary guidelines). You can put the finishing touches on your dream home – all as a part of the sale. Seller is NOT selling an incomplete project, he will stay until the end, working with you, lucky buyer, to choose the finishes.

Price around $3,000,000, and as stated…Principals only.

How nice that luck is on your side, simply because you read theFrontSteps today. If only everything in life was that easy.

-Email alexclark@gmail.com or call 415-254-5351 for more information. Don’t delay.

MLS Alternative, And Real Estate Match Making Service Is Here To Stay

As many of you know, I founded a website for agents to share (and hopefully sell) more real estate (PocketListings.net). A website designed to give sellers an alternative to listing on the MLS, and a way to give buyers a voice in regards to what they desire. Put the two together and it only makes sense that you’d find a match, which we do. Some agents have embraced the site (1,176 members so far), and many of the tech savvy agents around the country are starting to “get it”. But still many don’t. And that’s okay.

Our industry moves at a Neolithic pace, and I’m used to it. Heck, when I started real estate over 10 years ago, my broker told me, “I don’t need email,” and when I started sfnewsletter as a way to keep my clients informed of recent sales and new listings, fellow agents regarded email marketing as a waste of time. Then I started a blog, which none of my colleagues could grasp as a real form of information sharing and client acquisition. Then I did a “Tour de San Francisco” to help people get a grasp of neighborhoods (now we have Google street view, Google earth, and neighborhood social networks/blogs). And now I want everyone to get used to the idea of PocketListings.net.

The concept is here to stay, and I’ve partnered with a new real estate marketing pro to help get the word out, and get the word out she is. Site traffic has gone way up, blog posts are flying, and information is being shared. It’s just a matter of time before more deals start happening, so agents, wake up and get on board!

To learn more, and keep up on all things PocketListings.net: bookmark, Feed, follow, and friend us all over the place @pocketlistings. And most definitely read the PocketListings blog. You’ll be glad you did.

Buyers and Sellers, you can search the site too! Tell your agent about it, keep an eye on it, ask to have your criteria posted there.

-PocketListings.net

Another Purdy Pocket Listing To Ponder In NOPA / Lone Mountain

This wonderful two-level single family alternative only a par 4 from the oh-so-hip NOPA district of San Francisco, and situated on the edge of the Lone Mountain district is currently listed off MLS until the sellers can find a suitable replacement property (if you know of any, don’t be shy). Asking $1,125,000, the home (its 3 beds, 2 baths, remodeled kitchen, fireplace, hardwood, steam heat, and charm) is truly awesome, as are the two decks, the views, the massive two car garage with heaps of additional storage, the east facing backyard, and the location.

If you, or anyone you know, is interested in more information about this property, click this link, and get the deets…

“Web 2.0 Remaking Real Estate, Again”- SFGate Gives Props To PocketListings.net!

Featured on SFGate (San Francisco) yesterday.

PocketListings.net

Much like finding love on a dating site, Web 2.0 lets buyers meet their dream homes and sellers meet their dream buyers in a direct, match-making process– without the MLS.

Because of new technology, many agents and their clients are turning to unconventional ways to list property for sale, and the increasing speed and reach of the internet (especially social networking) makes it easier to get attention to a property for sale, attention that was previously reserved for listings on the MLS. As more and more agents and their clients begin to achieve an “off market” sale at a desirable price and terms for all parties, the boundaries of ‘one national listing place’ expand– potentially to the point of blowing apart.

That’s what PocketListings.net is all about. Says co-founder Alex Clark: “We’ve already seen a high volume of posts for higher end property and I expect that will continue, and we’re seeing a much larger number of agents using our service to promote ‘buyer needs,’ which bring fence sitting sellers and their agents out of the woodwork, and into contract. As we develop our technology further to simplify the process of posting pocket listings and buyer needs to our site, we suspect many more brokerages to get in the game as their clients (the buyers and sellers) become more and more savvy to the alternatives available to them.”

-Web 2.0 Remaking Real Estate, Again [SF Gate]

Why PocketListings.net Is Awesome, And Every Real Estate Agent Should Use It

It’s true, I’m the founder of PocketListings.net, and I want everybody to use it. But it’s also true, if you’re an agent in San Francisco, and you’re not using it, you’re missing out. Have a look at this email that just came my way as a result of a Buyer Need post I did on PocketListings.net.

Hi Alex,

My wife and I are looking to relocate to Marin, and are currently deciding on whether or not to sell our flat (or rent it out and rent in Marin). I noticed on your pocket listing, http://pocketlistings.net/pl/662, that you had some clients that are looking for a place in our neighborhood, and I wanted to find out if perhaps they would be interested in our place?

We have a ~1914 sq foot condo (it is a 2 unit bldg with 3 floors, we have the top 2) with a huge 2 car garage w/storage, 2 fantastic roof decks, a backyard and is on a quiet cul-de-sac near USF. It is a 3 br (with an additional office that is bedroom sized but lacks a closet, currently used as a nursery) 2ba unit, with an updated kitchen and bathrooms (we just did the bathrooms in june ’11). It has been a great family home, we have 3 kids, and we have absolutely loved living there. The address is [removed].

I have not decided if we want to sell, hence why I think a pocket listing inquiry makes sense, but I would certainly entertain interested parties. I think there are some pictures still online at Zillow, but if not I can get you some further details. Thanks Alex,

-[Potential Seller]

This is awesome on many levels. For one, my vision of a network where buyers, sellers, AND agents can get together and shore opportunity is slowly coming to fruition, but also because not only is this a chance for my buyers to get a property that may be a match, it’s also a chance for this seller to “quietly” sell their home, and a chance for me to potentially get a listing.

It’s a new way to think about our industry, and I know it will take more time. Slowly but surely other agents will realize that just like email newsletter and blogs were considered unneccesary, this PocketListings.net thing is for real, and it is an opportunity no agent should pass up.