Dining Room before...

Before & After On A Noe Valley/Glen Park Victorian

There is always a lot of talk around town about how “easy” it is to sell a property in San Francisco, and that all we (Realtors) have to do is sign up a listing, put a sign out front, and the hordes of buyers will come marching through the door, offer oodles over asking, beg to buy the property, offer up their children as security deposit, and seller sells it for a mint.

Not so, and to prove you need us (particularly theFrontSteps) to market your property for sale in San Francisco, I’d like to share some “before & after” shots of recent property transformations.

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A Home For The Holidays | 776 WISCONSIN STREET

Temporarily off the market for the Holidays, but not off my radar or off of my Christmas list I sent to Santa, and now I’m giving you, or anyone you know, the opportunity to shatter my dreams of owning this home. How could you not want to do that!?

Direct from the marketing piece, and onto your radar. Contact me if you’re interested.

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ELEVATIONhaus

Understated Luxury with Million Dollar San Francisco Skyline and Bay Views

The oversized steel and glass entry door sets the tone for the finish level you will find throughout this modern masterpiece. Once into the entry hall, you will find a wall of quartz stone, soaring high ceilings and Dwell – inspired floating staircase, grounded by handcrafted steel railings. On this level, you will find a gracious well-appointed master suite with gorgeous spa- inspired bathroom and ample closet space, as well as two other bedrooms and full bath. Upstairs, you will be greeted with floor to ceiling windows that open up to breathtaking City skyline, bay and east facing views. The open span living, dining, and kitchen areas offer incredible light throughout the day and evening. A custom designed Studio Becker Kitchen awaits the gourmets and the streamlined design aficionado’s alike. Step out to the patio for alfresco dining, or walk up to the panoramic view roof deck, finished with AZEK decking.
Downstairs, you will find a spacious Media Lounge, complete with built-in bar, wine room, and another glass and stone tile finished full bathroom. A two car garage and laundry room complete this extensively renovated home that touts great vision, design, and attention to detail.
Located on Potrero Hill, the only neighborhood in the town that you could have your windows and doors open well into the evening, and you will, in this fabulous home that takes you worlds away from the hustle of the city, but close enough to have everything at your fingertips!

• 3 Bedrooms
• 3 Full Bathrooms and Powder Room
• Media Lounge with Built-in Bar
• 2 Car s/s Parking
• Panoramic View Roof Deck
• Multi- Zone Radiant Heat
• Mechanical Skylight / Sliding Door
• Two Fireplaces
• Spacious Multi-Level Landscaped Garden and Patio
• Video Intercom System
* Complete Audio System with Built-In Ceiling Speakers with Volume Control in Every Room
* Multi Zone Nest Heating Control

Technology

Nest Heating Control
Security Alarm System
2 Intercom and Video systems
Cat 6 Wiring throughout all rooms

Plumbing/Mechanical

Radiant heated floors throughout entire house with 8 zones of comfort
On demand heater for instant domestic hot water
70 Gallon hot water Storage Tank
High End Fixtures and polished chrome fittings throughout
Wall hung toilets by Geberit with dual-flush
Handheld and held showers in each bathroom
Rain Shower in Master Bathroom

Cabinetry and Woodwork

Studio Becker custom made European Kitchen
Custom wall hung cabinetry bar in Media Lounge
5 inch solid White Oak hardwood floors throughout with Dwell inspired floating staircase
Massive Wine Cellar with wall hung racks

Kitchen

Magnificent blizzard Cesar Stone island
36 Inch Bosch Integrated Fridge
36 Inch Miele Cooktop
36 inch Miele Hood
2 Bosch Dishwashers
Bosch Double Oven with Warming Drawer
Under cabinet 56 bottle Wine Cooler

Electrical / Lighting

New Line voltage electrical throughout
Cat 6 cabling throughout all three levels of the home
Lutron Dimmers in all living areas
Environmentally friendly LED lighting
Mooie light fixtures

Structural

Concrete and steel retaining wall
3 Steel Moment Frames
1 3/4″ x 12 LVL Floor Joists
Multiple Structural Beams

Additional Features

Laundry Room
Separate side entrance to rear yard and decks
Huge Garage for 2 car side by side parking and additional parking for small car in driveway
Storage provided under entry stairs for bikes or maintenance use
Outdoor entertainment Patio and Garden with BBQ gas to rear deck
Glass walled Wine Cave
Wonderful city block with easy parking and close transit access

Architect: Jonathan Pearlman of Elevation Architects
Listed by Suzanne Gregg, Paragon Real Estate Group

luminapool

Lumina Sales Center Says Thanks

lumina

It’s not everyday a development runs an ad thanking those that have helped make it a success, but Lumina just did. I’m proud to be one of the many agents bringing buyers through the door, and making it a resounding success.

The LUMINA Sales Team & Tishman Speyer would like to extend their sincerest gratitude to those of you who have helped bring the vision of LUMINA to life.

Lumina San Francisco
Thanks Lumina sales center, it’s a pleasure working with you guys. Here’s to 2016 getting more people to recognize the sheer awesomeness of what you’re creating.

Contact me to get into Lumina today.

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$2,000,000 Under Asking In Pacific Heights…Actually $1,925,000 But Who’s Counting

If that $200,000 underbid from a few weeks ago seems like a good deal to you, have a look at this seven bedroom Pacific Heights Single Family home at 2660 Scott (you must click that link…the pictures are amazing), which was listed in September at $15,000,000 and closed last week at $13,075,000. Almost $2,000,000 under asking.
mansion2
Considering the home only last sold in 2004 for just shy of $6,000,000 I’d say the sellers are pretty thrilled (keeping in mind we don’t know how much they sunk into it, of course). IMHO the home was worth every penny of $15,000,000, so the buyers should be thrilled too. It’s a trophy home, and I’m totally jealous, as should be all of you.
2660scott
As for the rest of our weekly underbids. Here you go…the top 10 Underbids of the week.

Address BR/BA/Units List Price Sold Price Underbid
2660 Scott Street 7/7/6 $15,000,000 $13,075,000 -12.83 %
814-816 Cole 2-4 Units $1,990,000 $1,775,000 -10.80 %
1374 Union Street 3/3.5/2 $3,350,000 $3,000,000 -10.45 %
184 London Street 3/1/0 $574,000 $520,000 -9.41 %
365 Magellan Avenue 5/3.5/2 $2,520,000 $2,350,000 -6.75 %
601 Van Ness Avenue 2/2/1 $879,000 $825,000 -6.14 %
595 Waller Street 3/2/0 $1,300,000 $1,225,000 -5.77 %
2445 Polk Street 2/2/1 $1,450,000 $1,371,150 -5.44 %
3515 Washington Street 2/2/2 $3,995,000 $3,800,000 -4.88 %
580 Prentiss Street 2/1/1 $998,000 $950,000 -4.81 %

As always, I share all of this wonderful data with you in real time on several sources:
1. The Goods
2. sfnewsletter (sign up at sfnewsletter.com)
3. theFrontSteps.com

Get this stuff bookmarked, sign up to receive via email, follow me on Facebook, Twitter @theFrontSteps, LinkedIn. Do what you gotta do to get yourself educated on our market.

And have a great day.

2660 Scott, Property Detail Page

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SOLD | 1177 California #304, Gramercy Towers | Nob Hill

Congratulations to the buyer and seller of my most recent transaction! What a smooth one it was. If only all of them went this well. Minimum hassle, and sold at $790,000…just a touch over asking. What a wonderful building run by amazing individuals! I felt very lucky to interact with so many of the people (especially Nolly and Sonny) that make Gramercy Towers a pleasure to visit. If you live there, you’re lucky. Prime Nob Hill Location, full amenity building, and you even get a Steak House downstairs (surely there is a vegetarian option too…this is San Francisco after all.)

Listing Details:
$779,000
1 bed
1 bath
1 car parking
Remodeled Kitchen and Bath
Views
Liebherr Refrigerator
Miele Dishwasher
Fagor Range/Oven
Caesarstone Countertops
Designer Cabinets
Custom Closets
Bar seating
Views
HOA Dues: $848.83 (Includes earthquake insurance, PG&E, heat, water, garbage, common area maintenance, 24/7 lobby, onsite management, and reserves.)

Congratulations all the way around.

If you live in Nob Hill, and are considering a sale, please don’t hesitate to contact me.

1177 California #304, Property Details [theFrontSteps]

1333 Jones St., Nob Hill San Francisco

13% Under Asking In Nob Hill | That’s An Audi R8

Hope everyone had a great Thanksgiving! I know I did. Back to the grind…

With the grind comes daily ganders at all things San Francisco real estate, and today is no exception. Check out this this Nob Hill Co-op apartment at 1333 Jones topping our weekly list of underbids (because they do exist).
1333jones

Listed just under $1.5M and sold for $1.3M… that’s gotta put a smile on your face. The $200,000 savings can put an Audi R8 in your garage (it is holiday season after all), or your kids through San Francisco pre-school (go with the R8). :-)

Hey look! Two other full service bachelor pads also sold under asking recently: one at the Four Seasons and the other at the Ritz Carlton. Underbid by about 8% after being on market for 339 and 227 days respectively. Wowza…

Anywho…the weekly top 10 list of Underbids for your Monday viewing pleasure:

Address BR/BA/Units List Price Sold Price Underbid
1333 Jones #801 1/1.5/1 $1,495,000 $1,300,000 -13.04 %
2955 Pacific Avenue 3/2/1 $4,100,000 $3,650,000 -10.98 %
2535 Vallejo Street 3/3.75/2 $6,275,000 $5,600,000 -10.76 %
956 South Van Ness 4/3.5/2 $2,995,000 $2,674,000 -10.72 %
3283 25th Street 2-4 Units $1,788,000 $1,615,000 -9.68 %
765 Market Street #27B 1/1.5/0 $1,550,000 $1,415,000 -8.71 %
690 Market Street 1/2/1 $1,150,000 $1,050,000 -8.70 %
3236 Scott Street 5+ Units $2,450,000 $2,250,000 -8.16 %
825 Rhode Island Street 4/3.5/1 $1,895,000 $1,750,000 -7.65 %
1069 Capp Street 5+ Units $1,799,000 $1,675,000 -6.89 %
112102

San Francisco New-Home Construction Report

The SF Planning Department just released updated Q3 information regarding the new-housing development pipeline. San Francisco is in the midst of one of its biggest new-housing construction booms in history. (The same is occurring on the commercial development side, but this report won’t deal with that.) Indeed, it often seems that new projects of one kind or another are being announced on an almost daily basis, and a detailed map delineating all projects in some stage of the pipeline makes many city districts appear to have measles.

112101

112102

New housing construction has lagged population pressures for decades – pressures which have soared during the current economic and employment boom – and now there is a scramble to address the inadequacy of housing supply, and, for developers/investors, to reap the rewards of a high demand/low supply dynamic in one of the most affluent and expensive housing markets in the world.

Currently, there are approximately 59,000 housing units of all kinds – luxury condos, rental apartments, market rate and affordable units, and social project housing – in the relatively near-term pipeline (next 5 to 6 years). Most are in the Market Street corridor area, the Van Ness corridor just above Market Street, and in the higher-density housing districts to the southeast of Market Street (see map). If we add the mega-projects planned for Candlestick-Hunter’s Point, Treasure Island and Park Merced, which may take decades to become a reality, the number jumps to over 80,000. As a point of context, there are approximately 382,000 residential units in San Francisco currently. About 3500 new units were added in 2014.

Housing supply and affordability issues, strong feelings regarding neighborhood gentrification and tenants’ rights, and even simple NIMBYism (or in SF, NBMVism, “not blocking my view!”) make development the most contentious political issue in San Francisco. Furious battles are ongoing in the Board of Supervisors, the Mayor’s office and the Planning Department; with neighborhood associations and special interest groups; and at the ballot box. Development is not for the faint of heart or shallow of pocket: One cannot contemplate building virtually anything in the city without vehement opposition and sometimes a well-funded coalition in opposition. For developers, the equation to be penciled out includes high costs, enormous hassle-factor and extended project timelines on one side, and the potential for large financial returns on the other. In new San Francisco developments, condos often sell for $1250 per square foot and above, and 500 square foot studio apartments can rent for up to $3500 per month.

Of the units in the greater pipeline of 80,000 units, over 9000 units are designated as “affordable housing” – but about 5000 of those are in the long-term Candlestick-Hunter’s Point and Treasure Island projects. Because of the nature of the political environment, much to do with how much affordable housing will be built is in flux. Many developers are in intense negotiations with government agencies and neighborhood associations to find a workable compromise between return on investment on one hand, and unit mix and affordable housing requirements on the other. Said requirements may consist of a percentage of units in the project, building affordable units elsewhere in the city, or contributing substantial amounts to the city’s affordable housing fund in lieu of building.

New housing construction is very sensitive to major economic, political and even environmental changes (i.e. natural disasters), so simply because something is in the pipeline doesn’t mean it will be completed as planned within the timeframe contemplated. First of all, plans are constantly being changed in the normal course of things. And if a big financial or real estate market correction (or crash) occurs, as happened in late 2008, projects in process can come to a grinding halt, and new projects substantially altered, delayed or abandoned. Because the timeline in San Francisco can run 3 to 6+ years, from initial filing with Planning to construction completion, developers and their financiers make enormous financial bets on what the future will look like. Timing is everything in real estate development, and can make the difference between exceedingly large profits and bankruptcy. When the music stops – which it always does sooner or later, though the time range of opportunity can vary greatly – not everyone will find a chair to sit down in. That especially applies to those who over-leveraged their projects.

As a side note, big Chinese developers have been investing in both large residential and commercial real estate development projects in the Bay Area, and, according to reports, continue to aggressively seek additional opportunities. Though significant – constituting billions of dollars in investment – these projects do not constitute the greater part of Bay Area development.

The Planning Department’s pipeline-report webpage is here: http://sf-planning.org/index.aspx?page=1691

And if it keeps snowing, you will find me here.