Maximum Luxury: Inside The Not-Quite Record-Setting Pac Heights Penthouse of the Year

This is Maximum Luxury, a column where we nose around listings for some of the most expensive properties in San Francisco history, for no other reason than that we simply can’t resist. You probably remember the penthouse over at 2006 Washington Street, which if sold for asking would be the most expensive sale in SF … Continue reading Maximum Luxury: Inside The Not-Quite Record-Setting Pac Heights Penthouse of the Year

Salesforce Equality Officer’s “Speakeasy” Industrial Loft Wants $10.9M

Welcome back to Maximum Luxury, a regular column where we pick apart San Francisco’s most expensive listings, purely out of a sense of obsessive curiosity. No bones about it, 9 Bernice Street is wild. We’re not saying that’s a bad thing; we’re not saying it’s a good thing; we’re just saying it’s an evident thing. … Continue reading Salesforce Equality Officer’s “Speakeasy” Industrial Loft Wants $10.9M

No, SF Home Prices Did Not Really Skyrocket 20 Percent

The headlines at some other outlets last week (ostensibly based on some Zillow numbers) had it that home prices in SF are up 20 percent just since January. We’ll admit, that does sound dramatic; problem is, it’s just not true, although the actual statistic is kind of within that ballpark. We’ll just look at the … Continue reading No, SF Home Prices Did Not Really Skyrocket 20 Percent

Making Concord a “Hot” Real Estate Destination

The real estate listing site Realtor.com this week released its annual survey of what it calls the ten “hottest” ZIP codes in America–those neighborhoods where buyer interest seems to be the most intense, at least among Realtor users. The top spot goes to a ZIP in Colorado Springs, Colorado, where home sell on average after … Continue reading Making Concord a “Hot” Real Estate Destination

California Real Estate Market Activity Report

Showing activity is now starting to reach pre-crisis levels: While activity remains down 15 percent compared to this time last year, consistent growth has significantly reduced the deficit from roughly 75 percent one month after the shelter-in-place order went into effect. And as California’s economy begins to open up, fewer REALTORS® are reporting clients withdrawing their … Continue reading California Real Estate Market Activity Report

Selling Your Property

THEFRONTSTEPS FIRST AND FOREMOST… In one of the most competitive markets in the world, having an experienced and well-connected real estate agent isn’t just helpful, it’s essential. Insights on demands and trends, access to an exclusive network of top agents, and innovative tools to give clients every advantage brings the freedom and empowerment to sell … Continue reading Selling Your Property

What Is My Home Worth? Why Online Valuations Stink, So Do Appraisers

“What do you think my home is worth?” “How’s the market?” By far, the two most asked questions of any real estate agent. We’d venture as to say the latter is more common, but the former is certainly something on everyone’s mind. So how do you answer this, and how do you, the person not … Continue reading What Is My Home Worth? Why Online Valuations Stink, So Do Appraisers

Inventory Price Watch – San Francisco

My friends over at Trulia asked me to share this report with all of you. Before you dive into it, it’s important to note, according to my numbers, research, and data, Trulia calculations in this article are pretty far off the mark, and a damn good reason why you should always contact a real estate … Continue reading Inventory Price Watch – San Francisco

Zillow Acquires Trulia: Wake Up Brokers! They’re Getting Rich At Your Expense

If you haven’t heard about listing syndicator site Zillow acquiring competitor site Trulia for $3.5 Billion in stock, I feel for you…especially if you’re in real estate. Since this announcement, I’ve received a couple emails, seen a few comments, read a few newsletters, and thought I’d try to spark a dialogue here on the site. … Continue reading Zillow Acquires Trulia: Wake Up Brokers! They’re Getting Rich At Your Expense

“You Understand the Modern Buyer, Who Can Do Their Own Research and Come Prepared”

A great testimonial from two very happy selling clients. Hi Alex, Thanks again for the great work on the sale of our Outer Sunset Condo. We really never expected to get even close to the price you were able to achieve for us. When we decided to move in Nov 2012, the Outer Sunset was … Continue reading “You Understand the Modern Buyer, Who Can Do Their Own Research and Come Prepared”

San Francisco Is The Best City, Has The Most College Educated People, Oldest Women, And Most Homeless People, And Lots Of Fog…What Else?

By the numbers: San Francisco has an estimated population of 837,442 (per U.S. Census), we live within 47 square miles, our calves are bursting out of our jeans, and who needs squats (we have hills…apparently 43 – 50 “named” hills). We have a ton of billionaires, and even more homeless. We have old ladies, and … Continue reading San Francisco Is The Best City, Has The Most College Educated People, Oldest Women, And Most Homeless People, And Lots Of Fog…What Else?

How Much Is My Home Worth?

“How much is my property worth?” “How much could we get for our place?” “How much do you think my condo would sell for?” I get asked different variations of this question every single day, everywhere I go. It doesn’t matter if I’m at a dinner party, bbq, school event, or even on a field … Continue reading How Much Is My Home Worth?

What Your Realtor Should Really Be Sending You…The Goods

I am pleased to announce the launch, and early adoption by Paragon Real Estate Group, of the newest addition to the San Francisco real estate scene “The Goods“, real estate marketing made simple. The goal of this new offering is to make it easy for real estate agents in the San Francisco/Bay Area to provide … Continue reading What Your Realtor Should Really Be Sending You…The Goods

Buying A Home In San Francisco – Step 2: Get New Listings Fed To You Automatically

Yesterday, we educated you on the first and most important step in the San Francisco home buying process, so today we’re moving on… Step 2 – Get New Listings Fed To You Automatically (via Email or Text) Our market moves fast, and so must you. You might have thought the next step would be to … Continue reading Buying A Home In San Francisco – Step 2: Get New Listings Fed To You Automatically

San Francisco: Best City In The Nation To Trick Or Treat!

As if you didn’t have enough reasons to live here… San Francisco is number one for many things, but this recent honor is by far the sweetest… Top 10 Ranking of best cities in the United States to Trick or Treat: 1. San Francisco 2. Boston 3. Honolulu 4. Seattle 5. San Jose 6. Chicago … Continue reading San Francisco: Best City In The Nation To Trick Or Treat!