theFrontSteps – San Francisco

I’ve often said, if you can’t say it better yourself, just plagiarize. Or something like that. Even if it means sharing information from a “competing” brokerage. Mark McLaughlin is the CEO of local real estate company Pacific Union. His recent article pretty much sums up my thoughts exactly. Especially, if you live in Cole Valley. [...]

Make no mistake, this blog is about real estate. But real estate is all about location, location, location, and San Francisco happens to have some pretty damn good restaurants, shops, trails, architecture, museums, and so much more in so many great locations, all of which directly impact the value of real estate. (How many times [...]

Hi all! I just wanted to give a little update to you from my world of San Francisco real estate. In my humble opinion, the market is extremely hot for the right properties. On Friday I wrote four separate offers (five if you count that one property is two condos), in four entirely different neighborhoods, [...]

You know that feeling you get when you’re about to push over the ledge of an 8 foot Ocean Beach bomb? Or the feeling just before you drop an untracked line of cold smoke pow down your favorite chute? Well that’s how I felt for my buyers when I saw this sign post out front [...]

[Update: This property is Sold. Was sold in 5 days, CASH, for $2,600,000. Wow...] The Living Room was: The Living Room is: The Kitchen was: The Kitchen is: Bathroom was: Bathroom is: (Note: There are now 4.5 Baths, this is just one of them.) Lower Level was: Lower Level is: Rear Cottage was: Rear Cottage [...]

My dear readers, I continue to give you opportunity after opportunity and you have been great. You have been loyal, you have been kind, you have been my source of income (and food and clothing for my two shining young pains in the ass…I mean sons who I love dearly…but sometimes want to wring their [...]

[Editor's Note: It is recommended you watch the video first.] There is a lot to love about this listing at 261 10th Ave, especially “savings the money”, but I’m not quite sure what’s to love more: Is it the insanely awesome gold coverlet accented by leopard print throw pillows and zebra print chair? Is it [...]