Is it us, or does the San Francisco Association of Realtors just like to make things complicated (Remember the Token Code?)

www.SFRAO.com is a new web site developed by the Association to provide detailed information on tweets broadcast by the Association. It is shown as a link at the end of each tweet that requires more than 140 characters to provide the kind of detailed treatment of a subject that REALTORS® will find useful. Just ahead of the link is a “D” number (i.e., the “Details” number). If a tweet has a D number and you are interested in seeing a more detailed explanation of the subject, jot down the D number and click on the link. Once on http://www.SFRAO.com, enter the D number of the tweet. Then enter your member ID and password. A title relating to the tweet will display. Click on the title and the details will appear.

All of this secrecy! Is it really necessary?

4 comments

  1. It’s just some technology that makes it easy for agents to log into SFRAO without having to type in username/passwords, plus whatever that token number is, all the time. The SFRAO is paranoid about non-agents getting inside information (well, it’s actually paranoid that unauthorized users get access to its information so they lose $$ on subscription fees). But it does not have to make it that difficult for paying agents. But… honestly SFRAO is probably a little local monopoly of some sort so they can do whatever they want – they don’t have to make it easy for anybody, because, like Lily Tomlin once said, they don’t care. They don’t have to. They are the phone company.

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