How Special Is Lennar Homes’ Offer…Really

We just read this in the Realtor Advantage Online Publication:

Beginning in 2010, Lennar Homes will be bringing 1400 homes onto the market in the first phase of a program that will lead to revitalization of the southern part of the city. And, for brokers and agents who can demonstrate that they have resided in, sold property or supported communities in this part of the city, Lennar is making a special offer—a 3.5 percent commission to any broker or agent selling any one of the 1400 homes.

REALTORS® who are interested in becoming a part of the program should attend a meeting this Thursday, May 14, at 2 p.m. at True Hope Church, 900 Gilman Avenue, San Francisco.

That part we put in bold was a cliff hanger. Thought it was going to read more like, “for brokers and agents who can demonstrate that they have resided in, sold property or supported communities in this part of the city, you will receive an additional 20% off your purchase price.” That would have been more stimulating…in our humble opinion. The commission thing is over-used as bait.

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