Choose Your Words Wisely and Reward Shall Follow

A lesson on marketing keywords: “Mill Valley style”…ding, ding, ding (think of the sound of slot machines in a casino)! “Bernal Heights”…ding, ding, ding! “On the market for the first time in almost 40 years”…ding, ding, ding! “TRIPLE LOT”…ding, ding, ding! “Cul-de-sac”…ding, ding, ding! “Shops and restaurants still a very short walk away”…ding, ding, ding!. “View home”…ding, ding, ding! “Owner will carry the loan”…ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding!



And that is how you get 145 Bonview (3 bed, 3 bath, $1,425,000) to practically fly off the shelf (14 Days On Market). It hasn’t closed yet, but it’s damn close, and something tells us that seller financing wasn’t necessary.

Of course, if you’re more into hovering well above all that Bernal riff-raff (joking of course) we’d be happy to find some clever marketing keywords for that too.

2 thoughts on “Choose Your Words Wisely and Reward Shall Follow”

  1. cute, but jeez…. dose EVERY stager in this city have the same furniture and art? Good Lord, if I see any more “espresso” wood I’m gonna hurl!

  2. I personally think that staging is awful. I would never, in a million years hire whoever did that. I’m loving that fireplace tho.

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